For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


There’s no denying it: Age and weight affect our pets

There’s no denying it: Age and weight affect our pets

Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.


What we’re reading - A healthier way to feed your cat: Hide its meals, says The New York Times

What we’re reading - A healthier way to feed your cat: Hide its meals, says The New York Times

Packaged Facts covers cat food across our catalog of pet products & services reports. Save 10% on any pet report through October 1 with discount code PETSUMMER10.

July 26 - Much like people, cats need portion control. They need regular exercise. And some experts even say they really should be in charge of their own feeding schedule.

Taken together, these factors boil down to the notion that cats should not be eating from bowls. Plopping a scoop of food into a bowl is not enough!

In their ...


What we’re reading: Record attendance set at Petfood Forum 2016

What we’re reading: Record attendance set at Petfood Forum 2016

May 6 - The 2016 Petfood Forum was a rousing success as attendance swelled to record numbers.

Popular opinion attributes the increase to the successful strategic relocation of the forum to Kansas City, which placed attendees and exhibitors directly in the center of the animal health corridor. Naturally, we at Packaged Facts like to believe that the irresistible draw of a presentation by our very own David Sprinkle was the real X-factor.

Mr. Sprinkle presented on high-protein trends in the pe...


High-protein pet food a high-profile trend finds Packaged Facts report, upcoming presentation

High-protein pet food a high-profile trend finds Packaged Facts report, upcoming presentation

April 13, 2016 - Just how much does the pet food segment mean to the overall U.S. market for pet products and services? According to the Packaged Facts Pet Food in the U.S., 12th Edition , the pet food sector is worth $30 billion with expected annual increases of 3%-5% through 2020. Among the hottest topics involved in this projected pet food market growth is protein-which will be covered by our research director David Sprinkle in an upcoming presentation at the Petfood Innovation Workshop: Meat...


Packaged Facts’ David Sprinkle to present at Petfood Forum 2014

Packaged Facts’ David Sprinkle to present at Petfood Forum 2014

Petfood Forum 2014 in Schaumburg, Illinois will feature a presentation by David Sprinkle, research director for Packaged Facts, on April 1. Mr. Sprinkle will share data and insights on retail pet food spending in the U.S., along with historical information, trends and projections for specific U.S. product categories. The presentation will include highlights from the report Pet Food in the U.S., 10 th edition , as well as other Packaged Facts research and reports.

Mr. Sprinkle will also partici...