Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


10% off candy report for National Chocolate Candy Day

10% off candy report for National Chocolate Candy Day

A sweet National Chocolate Candy Day deal: 10% off our report "Chocolate Candy Market in the U.S., 11th Edition" with code NCCD at checkout.


Halloween a spooky good time for chocolate candy sales

Halloween a spooky good time for chocolate candy sales

Halloween has been an especially sweet holiday for candy companies. In "Chocolate Candy Market in the U.S., 11th Edition", Packaged Facts identifies the Halloween chocolate segment as a pocket of growth.


Will newly formed Mars Wrigley Confectionery chew up the competition?

Will newly formed Mars Wrigley Confectionery chew up the competition?

Even in the rapidly evolving candy industry, the competition will have a hard time gumming up the works—or the profits—for leading food industry titan Mars, Incorporated. The company recently made the bullish decision to combine its chocolate business with subsidiary Wrigley to form Mars Wrigley Confectionery. It's a shrewd strategy based on Packaged Facts’ candy industry analysis in the recent report "Chocolate Candy Market in the U.S., 11th Edition".


Zurich romances Kansas City

Zurich romances Kansas City

In the chocolate market, as in life, you never know what you are going to get-as evidenced by the announcement of Zurich-based Lindt & Sprűngli that it will acquire Russell Stover. The acquisition will firmly establish Lindt as the number # 3 chocolate candy manufacturer in the U.S. market-still well behind Hershey and Mars, but now firmly ahead of Swiss rival and global food leader Nestlé. This development has far-reaching implications for premium chocolate in the U.S. market, particularly in...