Blurring the breakfast food lines: breakfast or snack?

Blurring the breakfast food lines: breakfast or snack?

Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.


American consumers still love saying “L’eggo my...”

American consumers still love saying “L’eggo my...”

Celebrate National Waffle Day with Packaged Facts. Get 10% off Breakfast: Retail Market Trends and Opportunities in the U.S. through September 15 with code PFWAFFLE.

Aug. 24 - If you love your breakfast food saturated in sweet sticky syrup, you are not alone. Despite food industry trends favoring healthy, gluten free, and portable products, it’s clear that Americas haven’t entirely given their favorite battered breakfast foods the boot.

Recent research by Packaged Facts reveals that more th...


In limited-service, foodservice operators take winning strategies to up their breakfast game

In limited-service, foodservice operators take winning strategies to up their breakfast game

Old news: Breakfast is a big opportunity for foodservice

The real scoop: Breakfast consumer decisions are fluid and the space is highly competitive, so act now

The quick-service breakfast game is getting a lot of conversation in the media currently. There is renewed interest in capturing business during a very rushed part of the day.

Breakfast as a business has untapped opportunities. While 10% of consumers were reported by research firm NPD to skip breakfast back in 2011, today 63% of Ame...


Bringing cereal back to the breakfast table

Bringing cereal back to the breakfast table

A perfect storm of cultural, culinary and demographic trends has led to a stubborn weakness in the breakfast cereal market. As all-day snacking replaces sit-down meals for on-the-go Americans, an increasing number of consumers treat breakfast as an on-the-run, away-from-home eating occasion rather than an at-home, sit-down meal. Many Americans are increasingly turning away from breakfast cereal and embracing alternatives such as cereal bars, bagels and yogurt.

In an effort to get their beleagu...


Breakfast on-the-go is big business for quick-serve eateries and food retailers

Breakfast on-the-go is big business for quick-serve eateries and food retailers

There are many trends that are set by larger restaurants and retailers, and there are certainly just as many opportunities that are identified by those who have the resources to splurge ahead first. But that’s not always the case, however: Early last year, after talking up a big game, Wendy’s, with more than 6,000 restaurants globally, pulled out of testing and expanding its breakfast program.

The chain had talked up a big game of attack. At the onset, there were visions of breakfast paninis a...


Is breakfast juice finally getting its due at restaurants?

Is breakfast juice finally getting its due at restaurants?

With coffee and tea getting so much attention among foodservice players, other stalwart beverage sales drivers such as juice may be getting overlooked. But Packaged Facts’ proprietary June 2013 consumer survey results published in Foodservice Breakfast Trends in the U.S., 2nd Edition suggest that foodservice juice purchases are alive and well, thank you: the last time foodservice breakfast users (who had gotten breakfast/breakfast snacks in the past 30 days) got breakfast or a breakfast snack fr...