Bottled water goes DIY

Bottled water goes DIY

The market for bottled water has a promising future. As consumers continue to reject carbonated soft drinks and embrace bottled water, many beverage industry analysts and marketers are convinced that the category will soon become the dominant non-alcoholic beverage. Health and wellness concerns, the fitness fad and the perennial struggle of many consumers with overweight and obesity have combined to make bottled water the zero-calorie/ultra-low calorie beverage of choice for growing millions of ...


Innovation reinvigorating and reinventing our daily cup of joe

Innovation reinvigorating and reinventing our daily cup of joe

Our hat is off to coffee innovation, which continues to help a very mature market grow new usage occasions and higher price points. Threading this needle translates to continuing to push the variety envelope while leveraging hot coffee’s dominant position. In the end, it’s largely about raising the price of coffee-or at least getting more money per ounce.

Across restaurant menus, flavors that have universal appeal, such as mocha, chocolate, vanilla, and caramel, have the strongest penetration....


Border skirmishes in the coffee aisle

Border skirmishes in the coffee aisle

As a sign of the ever more competitive environment in the food industry, the supermarket and fast food industries are increasingly border crossing in search of sales growth.

A recent example, as reported in the Wall Street Journal (October 30, 2013): McDonald’s teaming up with Kraft to test market McCafe packaged coffee in k-cups for retail grocery sales.

This new partnership involves a “the competitor of my competitor is my friend” dynamic. A tough quickservice restaurant environment had ea...


The K-cups avalanche in the coffee aisle

The K-cups avalanche in the coffee aisle

After getting its foothold in the office segment of the market, single-serve beverage brewing has experienced tremendous growth with widespread and continued adoption in the retail market. Research conducted by the National Coffee Association (NCA) in 2012 found that 36% of respondents who had a single-serve brewing system obtained it within the last six months, indicating just how fast this segment of the beverage market has been growing.

As a result, the packaged coffee category at retail is...