Millennials are not the only foodies who matter

Millennials are not the only foodies who matter

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Many food retailers and foodservice companies persist in focusing their marketing efforts on foodies under the age of 35, or those who are members of the Millennial generation. Packaged Facts report Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition confirms that foodies have an above-average like...


Why functional ingredients are among key food trends for 2015

Why functional ingredients are among key food trends for 2015

Today’s consumers want and expect more than great taste and belly-filling from the foods and beverages they consume. Ninety percent of Americans believe that certain foods offer health benefits beyond basic nutrition, according to research published in Packaged Facts’ Functional Foods: Key Trends & Developments in Ingredients. Baby Boomers and Millennials are looking for products offering positive nutrition to help them optimize health and avoid chronic and, potentially, life-threatening illness...


Will aging Boomers hang on to their pets?

Will aging Boomers hang on to their pets?

More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health.

Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...


On the wings of Baby Boomers, ‘Grocery Shopping 2.0’ goes digital in big ways

On the wings of Baby Boomers, ‘Grocery Shopping 2.0’ goes digital in big ways

Instacart, a grocery delivery venture, backed by Sequoia Capital, has been getting a lot of press lately. And it’s no wonder that this grocery shopping startup, powered by personal shoppers, is also getting funded for big growth. It has its sights set on battling head-to-head with emerging competitors and big e-commerce players, such as Amazon.

Rise of the digital pluckers

Whether it’s Uber, a similar 50-city taxi service that uses contract personal drivers ordered through an online or app-b...


Sophistication and wellness play out in key drivers of Boomer food decisions

Sophistication and wellness play out in key drivers of Boomer food decisions

The Baby Boomer generation is becoming a focal consumer population for the food industry and it’s a sophisticated one. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers. Food marketers have been obsessed with Millennials as of late, but more than a third, or 36%, live at home with parents according to Pew Research.

Baby Boomers, as a mature consumer group, are statistically more affluent and well-p...