- by Daniel Granderson
- November 20 2019
- baby boomers
- cats
- dogs
- pet owners
- pet trends
- pets as family
Make Way for Boomer Pet Owners!
Packaged Facts' report "Pet Population and Ownership Trends in the U.S: Dogs, Cats, and Other Pets, 3rd Edition" suggests that substantial opportunities among pet owners in the 55-and-over age group are hiding in plain sight.
- by dgranderson@marketresearch.com
- August 10 2015
- food and beverage
- food trends
- foodies
- Millennials
- baby boomers
- food ingredients
- gourmet food
Millennials are not the only foodies who matter
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Many food retailers and foodservice companies persist in focusing their marketing efforts on foodies under the age of 35, or those who are members of the Millennial generation. Packaged Facts report Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition confirms that foodies have an above-average like...
- by dgranderson@marketresearch.com
- January 14 2015
- health
- functional foods
- food research
- food beverage
- protein
- omega 3 fatty acids
- vitamin D
- magnesium
- microalgae
- baby boomers
- Millennials
Why functional ingredients are among key food trends for 2015
Today’s consumers want and expect more than great taste and belly-filling from the foods and beverages they consume. Ninety percent of Americans believe that certain foods offer health benefits beyond basic nutrition, according to research published in Packaged Facts’ Functional Foods: Key Trends & Developments in Ingredients. Baby Boomers and Millennials are looking for products offering positive nutrition to help them optimize health and avoid chronic and, potentially, life-threatening illness...
- by dgranderson@marketresearch.com
- December 31 2014
- pets
- pet owners
- dog owners
- cat owners
- dogs
- cats
- baby boomers
- pet trends
- Latinos
- Hispanics
Will aging Boomers hang on to their pets?
More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health.
Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...
- by Anonymous
- January 30 2014
- baby boomers
- boomer consumers
- online grocery shopping
- grocery shopping
On the wings of Baby Boomers, ‘Grocery Shopping 2.0’ goes digital in big ways
Instacart, a grocery delivery venture, backed by Sequoia Capital, has been getting a lot of press lately. And it’s no wonder that this grocery shopping startup, powered by personal shoppers, is also getting funded for big growth. It has its sights set on battling head-to-head with emerging competitors and big e-commerce players, such as Amazon.
Rise of the digital pluckers
Whether it’s Uber, a similar 50-city taxi service that uses contract personal drivers ordered through an online or app-b...
- by Anonymous
- January 18 2014
- baby boomers
- fermented foods
- probiotics
- prebiotics
- boomer consumers
Sophistication and wellness play out in key drivers of Boomer food decisions
The Baby Boomer generation is becoming a focal consumer population for the food industry and it’s a sophisticated one. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers. Food marketers have been obsessed with Millennials as of late, but more than a third, or 36%, live at home with parents according to Pew Research.
Baby Boomers, as a mature consumer group, are statistically more affluent and well-p...
