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- by Daniel Granderson
- October 19 2016
- alternative banking
- banking
- finance
- financial report
- financial services
- money
- money and finance
- unbanked
- underbanked
The truth of the consumer banking matter
Myths, half truths, falsehoods. Consumer banking in the modern era is fraught with as many unfortunate misconceptions as it is growth opportunities. In this blog, Packaged Facts sorts fact from fiction and sheds light on how important this segment of the financial services still is to Americans of all ages.
- by dgranderson@marketresearch.com
- January 23 2014
- Gen Y
- Millennials
- money
- finance
- banking
- alternative banking
- underbanked
- unbanked
Millennial adults increasingly seek alternatives to traditional banking
While consumers historically underserved by mainstream financial services industry are often referred to as unbanked or underbanked, young adults are quickly joining their ranks. In Unbanked and Underbanked Consumers in the U.S., 3rd Edition , Packaged Facts found that the percentage of 18-24s who self-identify as unbanked has grown by almost 25% during 2005-2013. This jump has likely been influenced by recession-driven unemployment and wage trends that have disproportionately affected younger e...
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