Prepaid cards make inroads with Millennials

Prepaid cards make inroads with Millennials

Prepaid cards are an ideal vehicle to provide Millennials with a low-cost, mobile- and tech-forward payment instrument for everyday use—a strategy not lost on market participants seeking to broaden their user base.


What’s next for co-branded and affinity credit cards?

What’s next for co-branded and affinity credit cards?

For more insights from Co-branded and Affinity Credit Cards in the U.S. visit the report product page here.

With credit cards offering ever richer rewards tier architectures (is 3-2-1 already passé?), many wonder whether the card industry is trading rewards for lower profit margins. So far, we think this concern is overblown: rewards costs are indeed rising; but as they move toward lower-cost digital channels, card member acquisition and communication expenses are falling.

But acquisition m...