Consumers souring on Greek yogurt? PepsiCo’s bid for Chobani may indicate otherwise

Consumers souring on Greek yogurt? PepsiCo’s bid for Chobani may indicate otherwise

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Feb. 10 - The reports of Greek yogurt’s death may have been greatly exaggerated. Last December the article “ Goodbye, good old Greek yogurt ” by The Washington Post detailed the apparent wane in consumer interest in Greek yogurt. Sales have noticeably begun to mature after Greek yogurt spent much of the past decade hailed as ...


Pet companies hop on yogurt bandwagon

Pet companies hop on yogurt bandwagon

Playing into the ongoing pet humanization trend, pet product manufacturers have jumped onto the yogurt bandwagon, including the product in everything from treats and rawhide chews to shampoos and conditioners.

Vetscience LLC, makers of Fruitables natural dog treats, has developed the Fruitables Greek yogurt crunchers line, currently available in three Greek yogurt flavors (coconut, vanilla, and strawberry) with pumpkin granola or oatmeal crunch.

Similarly, Redbarn Pet Products offers Greek y...


Yogurt makers hope to capture a little Disney magic

Yogurt makers hope to capture a little Disney magic

Chobani recently announced that it is expanding its product range to appeal to more consumers and eating occasions. Central to the expansion is its new Chobani Kids and Chobani Tots lines, which will prominently feature Disney and Marvel characters on packaging. Such efforts by Disney are an essential strategic maneuver to not only potentially boost present-day sales, but to also build a vital rapport with the next generation of consumers that will endure even as today’s kids grow to adulthood. ...