More than mere supermarkets, Whole Foods and Trader Joe’s are health food meccas

More than mere supermarkets, Whole Foods and Trader Joe’s are health food meccas

Unlike conventional supermarkets, Whole Foods Market and Trader Joe’s are destinations: places consumers seek out and travel to over long distances. The two chains’ retail strengths echo similar market strategies as they seek to capitalize on growing consumer interest in natural and organic products. In many ways, they also have very similar-and actually often the same-customers. Yet, the striking differences between the two chains are what keep the same consumers shopping at both. At Whole Food...