Merrick pet care’s humanization touch draws Purina’s eye

Merrick pet care’s humanization touch draws Purina’s eye

For more analysis of pet industry trends, see information on our recent U.S. Pet Market Outlook, 2015-2106 report.

In pet food as in human food, the robust growth rates of specialty channel natural products are commanding the attention of giant companies in the mass market, where sales are all-too-often flat, especially in center-store categories such as pet care. The big three mass marketers of pet food-Nestlé Purina, Mars and Big Heart Pet Brands-are therefore all investing heavily in the n...