Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Petco makes bullish market move with IPO filing

Petco makes bullish market move with IPO filing

Now in its 7 th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1.

Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm B...


Pet retailing times a-changing

Pet retailing times a-changing

The privatization of PetSmart. The encroachment of mass-market players on premium product sales. Pet owners’ growing infatuation with online shopping. These are just some of the changes rocking pet retail in just the past year, and the hits just keep on coming.

By infiltrating niches previously occupied by pet specialty retailers, mass players are clinging to their share of pet product sales. For example, supermarkets offering superpremium product options, and mass merchandisers promising high...


Packaged Facts’ David Sprinkle presents at 2015 Global Pet Expo, seminar data indicates pet food and pet supply sales at $44 billion

Packaged Facts’ David Sprinkle presents at 2015 Global Pet Expo, seminar data indicates pet food and pet supply sales at $44 billion

According to data presented by David Sprinkle, research director for Packaged Facts, during his U.S. Pet Market Trends and Outlook seminar at the Global Pet Expo in Orlando, Florida on March 4, retail channel sales of pet food and pet supplies approached $44 billion in 2014, up 2% over 2013. The pet market’s longer-term growth and prospects have continued to attract new players, expanding the range of marketers and retailers vying for a slice of the pie.

The market for the dog and cat food mar...