- by Daniel Granderson
- July 19 2018
- consumer demographics
- consumer spending
- consumer trends
- economy
- Gen Y
- Millennials
Getting Ready for Gen Z: Marketers Work to Crack the Code
Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.
- by Daniel Granderson
- April 3 2018
- cats
- dogs
- Gen Y
- Millennials
- pet industry
- pet market
- pet market research
- pet owners
After Millennials Have Pushed the Envelope as Pet Owners, What Can We Expect From Gen Z?
Millennials have set new standards for bonding with and spending money on pets. However, the future of the pet industry in America lies not only in the hands of Millennials, but also depends on their younger counterparts in Gen Z.
- by Daniel Granderson
- July 19 2017
- banking
- Millennials
- unbanked
- underbanked
Unbanked Millennials: A Matter of Perspective
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The theory that Millennials are abandoning banks may be overblown, depending on how their banking relationships with those banks are being defined.
- by Daniel Granderson
- April 11 2017
- children
- kids
- Millennials
- moms
- pet industry
- pet market
- pet market research
- pet research
- pet trends
Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues
With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.
- by Daniel Granderson
- September 30 2016
- affinity credit cards
- banking
- co-branded credit cards
- credit cards
- debit cards
- Millennials
- money and finance
- private label credit cards
- unbanked
- underbanked
Prepaid cards make inroads with Millennials
Prepaid cards are an ideal vehicle to provide Millennials with a low-cost, mobile- and tech-forward payment instrument for everyday use—a strategy not lost on market participants seeking to broaden their user base.
- by dgranderson@marketresearch.com
- June 27 2016
- unbanked
- underbanked
- Millennials
- money
- finance
Millennials: Unbanked but bankable?
Packaged Facts is your trusted source for market research on the financial services industry. We cover topics ranging from financial services for small businesses to debit & credit cards to mobile payments. See our full catalog of related reports here.
June 27 - Survey analysis performed for Packaged Facts’ Underbanked and Unbanked Consumers report suggests a clear general trend away from having checking and savings accounts at traditional banking institutions even while consumers eschewing th...
- by dgranderson@marketresearch.com
- June 20 2016
- Millennials
- dogs
- cats
- pets
Millennials get ready to bring up fur baby
See more Packaged Facts reports focused on Millennials here.
June 20 - The Millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, Millennials were responsible for 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners, according to Packaged Facts in the report Millennials as Pet Market Consumers.
Millennial consumers will pla...
- by dgranderson@marketresearch.com
- June 1 2016
- packaging
- food and beverage
- food trends
- food packaging
- single-serve
- Millennials
Packaging innovations help sell foods and beverages
Save 10% on Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives with discount code PFFBPICP through July 1.
June 1 - Dramatic changes in demographics, lifestyles, and eating patterns are helping to drive packaging innovations. Among the mega-trends feeding into package development are changing population distribution, fewer married couples, more people living alone, smaller household size, and multi-generational households. These demographic shifts are leading to changes ...
- by dgranderson@marketresearch.com
- January 25 2016
- consumer trends
- consumer demographics
- parenting
- Millennials
- family
Millennial parents march to their own tune
Seeking more insights on the burgeoning influence of Millennials? Purchase Millennial Parents in the U.S. and save 10% with promo code PFSAVE10.
Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...
- by dgranderson@marketresearch.com
- August 10 2015
- food and beverage
- food trends
- foodies
- Millennials
- baby boomers
- food ingredients
- gourmet food
Millennials are not the only foodies who matter
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Don’t miss out on this exclusive offer! Receive 5% off Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition through December 1 using promo code PF081015.
Many food retailers and foodservice companies persist in focusing their marketing efforts on foodies under the age of 35, or those who are members of the Millennial generation. Packaged Facts report Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition confirms that foodies have an above-average like...
