Unbanked Millennials: A Matter of Perspective

Unbanked Millennials: A Matter of Perspective

The theory that Millennials are abandoning banks may be overblown, depending on how their banking relationships with those banks are being defined.


Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

Horsing Around: Why Equestrianism Will Gain Ground as Potential Cure for Summertime Blues

With the school year entering its final stretch, young consumers (whether kids or their Millennial moms) are already starting to think about something interesting to do this summer. Enter the equine industry.


Prepaid cards make inroads with Millennials

Prepaid cards make inroads with Millennials

Prepaid cards are an ideal vehicle to provide Millennials with a low-cost, mobile- and tech-forward payment instrument for everyday use—a strategy not lost on market participants seeking to broaden their user base.


Millennials: Unbanked but bankable?

Millennials: Unbanked but bankable?

Packaged Facts is your trusted source for market research on the financial services industry. We cover topics ranging from financial services for small businesses to debit & credit cards to mobile payments. See our full catalog of related reports here.

June 27 - Survey analysis performed for Packaged Facts’ Underbanked and Unbanked Consumers report suggests a clear general trend away from having checking and savings accounts at traditional banking institutions even while consumers eschewing th...


Millennials get ready to bring up fur baby

Millennials get ready to bring up fur baby

See more Packaged Facts reports focused on Millennials here.

June 20 - The Millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, Millennials were responsible for 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners, according to Packaged Facts in the report Millennials as Pet Market Consumers.

Millennial consumers will pla...


Packaging innovations help sell foods and beverages

Packaging innovations help sell foods and beverages

Save 10% on Food and Beverage Packaging Innovation in the U.S.: Consumer Perspectives with discount code PFFBPICP through July 1.

June 1 - Dramatic changes in demographics, lifestyles, and eating patterns are helping to drive packaging innovations. Among the mega-trends feeding into package development are changing population distribution, fewer married couples, more people living alone, smaller household size, and multi-generational households. These demographic shifts are leading to changes ...


Millennial parents march to their own tune

Millennial parents march to their own tune

Seeking more insights on the burgeoning influence of Millennials? Purchase Millennial Parents in the U.S. and save 10% with promo code PFSAVE10.

Jan. 25 - As they have in so many other parts of their lives, Millennials are rewriting the rules about marriage. When it comes to choosing marriage as a way of life, today’s 18- to 34-year-olds-especially women-differ markedly from their predecessors. Millennial women are marrying later than ever before-or not at all. Yet, the decline in the institut...


Millennials are not the only foodies who matter

Millennials are not the only foodies who matter

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Many food retailers and foodservice companies persist in focusing their marketing efforts on foodies under the age of 35, or those who are members of the Millennial generation. Packaged Facts report Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition confirms that foodies have an above-average like...


Why functional ingredients are among key food trends for 2015

Why functional ingredients are among key food trends for 2015

Today’s consumers want and expect more than great taste and belly-filling from the foods and beverages they consume. Ninety percent of Americans believe that certain foods offer health benefits beyond basic nutrition, according to research published in Packaged Facts’ Functional Foods: Key Trends & Developments in Ingredients. Baby Boomers and Millennials are looking for products offering positive nutrition to help them optimize health and avoid chronic and, potentially, life-threatening illness...


Millennial adults increasingly seek alternatives to traditional banking

Millennial adults increasingly seek alternatives to traditional banking

While consumers historically underserved by mainstream financial services industry are often referred to as unbanked or underbanked, young adults are quickly joining their ranks. In Unbanked and Underbanked Consumers in the U.S., 3rd Edition , Packaged Facts found that the percentage of 18-24s who self-identify as unbanked has grown by almost 25% during 2005-2013. This jump has likely been influenced by recession-driven unemployment and wage trends that have disproportionately affected younger e...