Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


Latinos hold the key to growth

Latinos hold the key to growth

Marketers and retailers have long recognized the exceptional role Hispanic consumers play in their growth strategies. Sheer numbers are one reason. Yet, Hispanics embody far more than just an extraordinarily fast-growing population segment of the American population. They now represent a market with outsize spending power that will only continue to grow in the future.


Will aging Boomers hang on to their pets?

Will aging Boomers hang on to their pets?

More than 200 million pets of all kinds enliven 65 million American households. Dogs and cats in particular have kept their special place in American culture. The vast majority of dog and cat owners consider their pets to be members of the family, and most owners think of their dogs or cats as being vital to their mental and physical health.

Yet, while Americans’ love affair with their pets continues unabated, storm clouds may be brewing on the horizon for the pet industry. As noted in Package...


Deconstructing “Hispanic” food shoppers

Deconstructing “Hispanic” food shoppers

Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. With the continuing dispersal of Latinos into areas not traditionally known for having substantial Hispanic populations, Hispanic food shoppers now represent a rapidly growing segment of the customer base of grocers throughout the country.

While Hispanic food shoppers offer a rich opportunity for food marketer...