The Private Label K-Cup Tightrope Walk

The Private Label K-Cup Tightrope Walk

This blog is based on the report Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition. To purchase the report or for more info click here.

March 18 - Private label is the new single-cup coffee segment power player: In just three years, private label single-cup coffee has gone from nonexistent to major market force, according to Packaged Facts. The market research publisher found that:

As recently as August 2012, private label comprised well under 1% of single-cu...