The K-cups avalanche in the coffee aisle

The K-cups avalanche in the coffee aisle

After getting its foothold in the office segment of the market, single-serve beverage brewing has experienced tremendous growth with widespread and continued adoption in the retail market. Research conducted by the National Coffee Association (NCA) in 2012 found that 36% of respondents who had a single-serve brewing system obtained it within the last six months, indicating just how fast this segment of the beverage market has been growing.

As a result, the packaged coffee category at retail is...