Chipotle’s microbial quandary highlights industrywide food safety concerns

Chipotle’s microbial quandary highlights industrywide food safety concerns

The following blog is based on current events and analysis featured in Consumers and Food Safety in the U.S.: Implications for Marketers, Retailers and Foodservice. Save 10% on the report with promo code PFSAVE10.

Jan. 13 - Last year, Chipotle Mexican Grill discovered a hard lesson: it’s all fun, games, and shrewd capitalism until customers fall victim to a foodborne illness. The scrutiny that has plagued the company following a series of E. coli outbreaks has tarnished the reputation of a cha...