• by David Lummis
  • November 23 2021
  • cats


Opportunities to Target Senior Cats and Overweight Cats

Opportunities to Target Senior Cats and Overweight Cats

That senior and overweight pets represent a daunting health and wellness need as well as a business opportunity has not been lost on pet marketers, retailers, and service providers.


Recent Pet Food Usage Trends to Watch

Recent Pet Food Usage Trends to Watch

Premiumization, and even reinvention, of products has driven the growth in dry pet food and in dog treats, along with increases in pet population.


Key Trends in Functional Beverages

Key Trends in Functional Beverages

Functional beverages may be in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., beverage powders, liquid drink enhancers, dry coffee and tea).