Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners

Spotify’s New “Pawfect” Music Playlists Are In Tune With Pets and Pet Owners

Gen Z and Millennials represent an important segment for not only Spotify’s new pet-inspired playlists, but also for the U.S. pet industry overall.


Pet Litter and Clean-Up Products Eliminate the “Ick” Factor in Pet Ownership

Pet Litter and Clean-Up Products Eliminate the “Ick” Factor in Pet Ownership

Pet owners want products that will make their lives easier, allowing them to change the litter box less frequently, leave their dogs at home without worrying about “accidents,” and easily treat whatever stains, odors, and pet hair situations that do inevitably occur.


Pet Food and Health: The Veterinary Angle

Pet Food and Health: The Veterinary Angle

As with pet health choices generally, veterinarians should play a more proactive role in guiding their customers to balanced pet food choices.


Many Brands Succeeding with Affluent Food Shoppers Share Common Threads

Many Brands Succeeding with Affluent Food Shoppers Share Common Threads

Affluent consumers favor small food brands that market their products based on the themes of simplicity, honesty, freshness, local ties, Fair Trade, eco-friendliness, and philanthropy.