The Easter egg remains iconic, but the religious holiday is also becoming a popular time to give food gifts. Packaged Facts revealed in Food Gifting in the U.S.: Consumer and Corporate, 6th Edition that 26 million consumers—or 20% of food gifters—gave food gifts to others during Easter.
Nevertheless, there remains plenty of untapped potential to grow Easter food gifting among consumers. Packaged Facts wrote about the Easter food gifting phenomenon in a recent press release that’s available to read here.
Inspired by Packaged Facts’ own coverage, other news and media organizations wrote about the Easter food gifting trend:
- “Easter Presents Opportunity in $20B Food Gifting Market” by Specialty Food News. Read the article at: https://www.specialtyfood.com/news/article/easter-presents-opportunity-20b-food-gifting-market/
- “Report: Easter is prime opportunity for food gifting” by Candy Industry Magazine. View the article at: https://www.candyindustry.com/articles/88097-report-easter-is-prime-opportunity-for-food-gifting
- “Food Gifting” by Modern Restaurant Management. Find the article at: https://www.modernrestaurantmanagement.com/according-to-a-recent-studysurvey-mid-march-2018-edition/
