- by Daniel Granderson
- November 28 2016
- economy
- Hispanic consumers
- Hispanics
- Latino consumers
- Latinos
- money
- money and finance
- retail
Latinos hold the key to growth
Marketers and retailers have long recognized the exceptional role Hispanic consumers play in their growth strategies. Sheer numbers are one reason. Yet, Hispanics embody far more than just an extraordinarily fast-growing population segment of the American population. They now represent a market with outsize spending power that will only continue to grow in the future.
- by Daniel Granderson
- November 16 2016
- health
- health and wellness
- marketing
- nutrition
- nutritional supplements
- sports nutritional products
- sports supplements
- women’s health
Nutritional supplement marketers must mind the celebrity gap
There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.
- by Daniel Granderson
- November 10 2016
- breakfast
- breakfast trends
- food and beverage
- food beverage
- food packaging
- food presentation
- food research
- food retail
- food trends
- healthy snacks
- snack foods
- snacking
Blurring the breakfast food lines: breakfast or snack?
Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.
- by Daniel Granderson
- November 2 2016
- alternative protein
- food beverage
- food research
- food retail
- health and wellness
- health food
- healthy eating
- plant protein
- protein
Is health of the planet more compelling than personal health?
The recent attention being paid to plant proteins, both by ordinary consumers and the food industry, begs the question, are consumers more willing to eat less meat to help save the planet than they are to reduce their own chances of developing heart disease?
