Latinos hold the key to growth

Latinos hold the key to growth

Marketers and retailers have long recognized the exceptional role Hispanic consumers play in their growth strategies. Sheer numbers are one reason. Yet, Hispanics embody far more than just an extraordinarily fast-growing population segment of the American population. They now represent a market with outsize spending power that will only continue to grow in the future.


Nutritional supplement marketers must mind the celebrity gap

Nutritional supplement marketers must mind the celebrity gap

There is a huge gap in how men and women respond to endorsements of nutritional supplements from famous people. I discuss this gap and what it means for how supplement marketers can most effectively advertise to each gender in Packaged Facts’ report, "Nutritional Supplements in the U.S., 7th Edition". However, I thought I would break down those results a little more in this blog since the results are so fascinating.


Blurring the breakfast food lines: breakfast or snack?

Blurring the breakfast food lines: breakfast or snack?

Consumers continue to embrace snacking—not only as viable daypart option but also as a paradigm through which to view eating in general (smaller, more frequent meals). This has caused and will continue to cause changes in consumers’ relationships with traditional breakfast foods.


Is health of the planet more compelling than personal health?

Is health of the planet more compelling than personal health?

The recent attention being paid to plant proteins, both by ordinary consumers and the food industry, begs the question, are consumers more willing to eat less meat to help save the planet than they are to reduce their own chances of developing heart disease?