More than ¾ of American dog and cat owners purchase pet treats

More than ¾ of American dog and cat owners purchase pet treats

Buy your copy ofPet Treats and Chews in the U.S.before Dec. 1 and receive 5% off the cover price. Use promo code: PFDOGTREATS.

Pets love treats, and pet owners love to give their pets treats. Treats aren’t just about rewarding pets: marketers are developing more nutritious offerings that provide functional benefits or fill other dietary needs. For many owners, treats are also a bonding opportunity, bringing them closer to their furry friends. It’s no wonder that Packaged Facts online consumer survey data from April 2015 show that 87% of U.S. dog owners and 68% of cat owners purchase pet treats.

With retail sales reaching $5.4 billion in 2014, treats are big business, a wide-open opportunity for marketers who offer innovative products with a focus on safety, value and quality. In its all new report Pet Treats and Chews in the U.S., Packaged Facts examines the wide array of treat and chew options available to owners, as well as what motivate owners to choose one treat over another from this plethora of options.