• by dgranderson@marketresearch.com
  • August 22 2014


Ben & Jerry’s includes “everything but” GMOs, setting new standards and taking risks in U.S. ice cream industry

Ben & Jerry’s includes “everything but” GMOs, setting new standards and taking risks in U.S. ice cream industry

For many Americans, Ben & Jerry’s is synonymous with ice cream. Not only does the range of delectable flavor combinations appeal to consumers of all palate preferences, but many get a kick out of the often whimsical names given to the brand’s products, be they freezer aisle staples such as Cherry Garcia or limited edition flavors like the Liz Lemon frozen Greek yogurt named after Tina Fey’s iconic 30 Rock character.

Yet for all the clever marketing gambits, Ben & Jerry’s takes the responsibili...


The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does

The Neandrathal didn’t eat yogurt, but in the age of brogurt, today’s man does

How Greek yogurt has helped pave the way for a manly yogurt

News that Dannon Yogurt, the U.S., New York-based subsidiary of Danone, signed a new marketing contract with the National Football League (NFL) as its official yogurt sponsor may have come as a surprise to many. Food Navigator U.S.A., a food industry trade publication (July 30, 2014 ), reported a deal for the 2015 season, following Super Bowl ads placed in 2012 and 2014. For yogurt-makers, ongoing ad placement in front of a male-centr...


Deconstructing “Hispanic” food shoppers

Deconstructing “Hispanic” food shoppers

Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. With the continuing dispersal of Latinos into areas not traditionally known for having substantial Hispanic populations, Hispanic food shoppers now represent a rapidly growing segment of the customer base of grocers throughout the country.

While Hispanic food shoppers offer a rich opportunity for food marketer...


Concern over added sugars reshapes the sugar and sweetener market

Concern over added sugars reshapes the sugar and sweetener market

Our love-hate relationship with sugar and sweeteners is intensifying as concern about added sugars mounts and negative consumer sentiment related to zero calorie sweeteners is slow to wane. Sugar, especially white granulated sugar, is being compared to tobacco and cigarettes in terms of the serious danger it poses to health, even being called toxic by some public health advocates. Sugar is considered a culprit when it comes to obesity, rising rates of diabetes and, more recently, it is implicate...