Bringing cereal back to the breakfast table

Bringing cereal back to the breakfast table

A perfect storm of cultural, culinary and demographic trends has led to a stubborn weakness in the breakfast cereal market. As all-day snacking replaces sit-down meals for on-the-go Americans, an increasing number of consumers treat breakfast as an on-the-run, away-from-home eating occasion rather than an at-home, sit-down meal. Many Americans are increasingly turning away from breakfast cereal and embracing alternatives such as cereal bars, bagels and yogurt.

In an effort to get their beleagu...


Packaged Facts’ David Sprinkle to be a featured panelist at World Tea Expo

Packaged Facts’ David Sprinkle to be a featured panelist at World Tea Expo

David Sprinkle, Packaged Facts’ research director, will be one of three panelists discussing current trends and the future outlook for tea at the World Tea Expo in Long Beach, CA on May 29, 2014. The goal of the panel is to help attendees:

Better understand the global and regional tea marketplace and industry. Gain specific insight to help capitalize on existing and emerging market opportunities. Highlight market data; including key top-line numbers, and insightful analysis. Comprehend the div...


Packaged Facts’ David Sprinkle to present at pet industry’s Top2Top Conference

Packaged Facts’ David Sprinkle to present at pet industry’s Top2Top Conference

The pet industry’s Top2Top Conference, to be held April 24, 2014 in Amelia Island, FL, will feature a presentation by Packaged Facts research director David Sprinkle.

Combining Packaged Facts’ extensive monitoring of the pet products market with new proprietary Pet Owner Survey data for 2014, the presentation evaluates current trends and future directions for pet product marketing and retailing, along with consumer patterns across the full spectrum of the market, including pet food and nonfood...


Food avoidance heaven

Food avoidance heaven

I’m holding in my hands a package of chips that carries the following information on it: “Certified Organic, Certified Gluten-Free, Peanut Free, Tree Nut Free, Vegan, Non-GMO, No Synthetic Pesticides or Chemical Fertilizers, No Trans Fats or High Fructose Corn Syrup, No Artificial Flavors, Colors or Preservatives.”

I’m in food avoidance heaven.

The product is from the gourmet snack foods section of my supermarket. I’m guessing your supermarket has a similar section. Of course, if you don’t s...


More than mere supermarkets, Whole Foods and Trader Joe’s are health food meccas

More than mere supermarkets, Whole Foods and Trader Joe’s are health food meccas

Unlike conventional supermarkets, Whole Foods Market and Trader Joe’s are destinations: places consumers seek out and travel to over long distances. The two chains’ retail strengths echo similar market strategies as they seek to capitalize on growing consumer interest in natural and organic products. In many ways, they also have very similar-and actually often the same-customers. Yet, the striking differences between the two chains are what keep the same consumers shopping at both. At Whole Food...


Packaged Facts’ David Sprinkle to present at Petfood Forum 2014

Packaged Facts’ David Sprinkle to present at Petfood Forum 2014

Petfood Forum 2014 in Schaumburg, Illinois will feature a presentation by David Sprinkle, research director for Packaged Facts, on April 1. Mr. Sprinkle will share data and insights on retail pet food spending in the U.S., along with historical information, trends and projections for specific U.S. product categories. The presentation will include highlights from the report Pet Food in the U.S., 10 th edition , as well as other Packaged Facts research and reports.

Mr. Sprinkle will also partici...