On the wings of Baby Boomers, ‘Grocery Shopping 2.0’ goes digital in big ways

On the wings of Baby Boomers, ‘Grocery Shopping 2.0’ goes digital in big ways

Instacart, a grocery delivery venture, backed by Sequoia Capital, has been getting a lot of press lately. And it’s no wonder that this grocery shopping startup, powered by personal shoppers, is also getting funded for big growth. It has its sights set on battling head-to-head with emerging competitors and big e-commerce players, such as Amazon.

Rise of the digital pluckers

Whether it’s Uber, a similar 50-city taxi service that uses contract personal drivers ordered through an online or app-b...


Crackers: A back-to-the-future frontier for food marketers

Crackers: A back-to-the-future frontier for food marketers

In the world of snacks, crackers are fast becoming the next big thing for snackers and the final frontier for food marketers. As harried, on-the-go Americans increasingly turn to snacks to satisfy their cravings and replace sit-down meals, they are discovering that crackers can offer an exciting and healthy alternative to traditional salty snacks such as chips, popcorn and pretzels. In a virtuous circle that promises to provide a significant boost to the market for crackers, major marketers in t...


Millennial adults increasingly seek alternatives to traditional banking

Millennial adults increasingly seek alternatives to traditional banking

While consumers historically underserved by mainstream financial services industry are often referred to as unbanked or underbanked, young adults are quickly joining their ranks. In Unbanked and Underbanked Consumers in the U.S., 3rd Edition , Packaged Facts found that the percentage of 18-24s who self-identify as unbanked has grown by almost 25% during 2005-2013. This jump has likely been influenced by recession-driven unemployment and wage trends that have disproportionately affected younger e...


Sophistication and wellness play out in key drivers of Boomer food decisions

Sophistication and wellness play out in key drivers of Boomer food decisions

The Baby Boomer generation is becoming a focal consumer population for the food industry and it’s a sophisticated one. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers. Food marketers have been obsessed with Millennials as of late, but more than a third, or 36%, live at home with parents according to Pew Research.

Baby Boomers, as a mature consumer group, are statistically more affluent and well-p...


Kids food and beverage: It’s a juggling act

Kids food and beverage: It’s a juggling act

The dynamics of the kids’ food business have changed dramatically in recent years. In a nutshell, typical macaroni and cheese isn’t going to cut it when a kid can have noodles shaped like their favorite cartoon character. Or, what fun is using a spoon to eat yogurt or applesauce when you can squeeze it? Taste is no longer the only qualification needed to be a kid-friendly food. In fact, it’s become quite a juggling act for any company or brand that tries to break into this growing market.

Shif...


In-store retailer experiences cater to consumer cravings for fresh, personalized food options

In-store retailer experiences cater to consumer cravings for fresh, personalized food options

The last few years have been strong for retailers presenting and selling freshly prepared ready-to-eat (RTE) meals. Mass market grocers, specialty stores, drug and convenience operators have learned to increase food options for customers while keeping a fair amount of customization and personalization in the process. That’s been a winning formula to attract customers who are time-starved, but want choices that fit in with their lifestyles.

In fact, recent data from the National Association of ...


Continued opportunities with quinoa abound in the food industry

Continued opportunities with quinoa abound in the food industry

Quinoa, an ancient seed that’s neither a grain nor a grass, has been in the spotlight thanks to dietary trends in the U.S. and globally, with the United Nations declaring 2013 the “International Year of Quinoa.” The mostly South American grown pseudo-cereal grain has been a favorite of consumers looking for gluten-free options at home and in restaurants. Quinoa is a good alternative to rice in dishes like pilafs or, for gluten-free formulation of baked goods, it can replace wheat, barley and rye...