The reports in this collection aid in understanding the present and future mindset of American consumers. Packaged Facts projects a craving for health and authenticity will continue to drive consumer choices into the next decade. One model of success for marketers can be found in the packaged food products industry. There’s a reason why consumers respond to food marketers who develop strong ties with their customers by providing authentic, artisanal, and quality products for health-conscious consumers. At the same time, marketers must remain aware of evolving consumer mindsets and priorities in a shifting economic environment that is impacted by the rise of Millennials and multicultural consumers, and is equally affected by the shrinking middle class and the subsequent greater focus on advertising to affluent and lower income consumers.