Consumer Behavior

The reports in this collection aid in understanding the present and future mindset of American consumers. Packaged Facts projects a craving for health and authenticity will continue to drive consumer choices into the next decade.  One model of success for marketers can be found in the packaged food products industry. There’s a reason why consumers respond to food marketers who develop strong ties with their customers by providing authentic, artisanal, and quality products for health-conscious consumers.  At the same time, marketers must remain aware of evolving consumer mindsets and priorities in a shifting economic environment that is impacted by the rise of Millennials and multicultural consumers, and is equally affected by the shrinking middle class and the subsequent greater focus on advertising to affluent and lower income consumers.

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Published: Jul 19, 2021 | Price: $4,995.00
Food Market Outlook 2021: Grocery Shopping, Home Cooking, & Food Preferences in the Waning Pandemic PeriodMost packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table. Opportunities abound for...
Published: Jul 14, 2021 | Price: $4,500.00
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer FoodThe U.S. online grocery market is projected to expand at an average rate of 20% annually, reaching $280 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020 and 2021, as the market will...
Published: Jun 4, 2021 | Price: $3,995.00
Immunity Boosting Foods: Gut Health & General Immunity ImprovementThe U.S. retail market for packaged foods and beverages marketed with various claims for gut health or immunity is projected to expand at an average rate of 8.8% annually, reaching $90 billion in 2025. Sales will decelerate after...
Published: Feb 26, 2021 | Price: $3,995.00
Home Baking: U.S. Market Trends & OpportunitiesAs consumers have been staying at home more and looking to find new hobbies, many have taken up baking for personal enjoyment or simply as a more productive way to spend their time. Parents and families have also turned to baking as a way to occupy...
Published: Jan 13, 2021 | Price: $3,995.00
Home Food Gardening: U.S. Market Trends & OpportunitiesIn 2020, the coronavirus pandemic had a significant effect on food gardening activity. Packaged Facts has found that over 25% of consumers agree they are planting a food garden because of the pandemic. Survey results also reveal that those...
Published: Dec 9, 2020 | Price: $3,995.00
Dairy & Egg Alternatives: Outlook for Plant-Based & Cell-Cultured Consumer Products is the go-to source for a complete understanding of the U.S. market for plant-based dairy and egg products and the coming market for cell-cultured dairy and eggs. This report combines Packaged Facts’...
Published: Oct 28, 2020 | Price: $3,995.00
Meat, Poultry, & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products is the go-to source for a complete understanding of the U.S. market for plant-based meat analogues and the coming market for cell-cultured meats. This report combines Packaged Facts’...
Published: Sep 30, 2020 | Price: $3,995.00
Vegan, Vegetarian, and Flexitarian ConsumersWith a focus on “what’s next” and current consumer trends, Vegan, Vegetarian, and Flexitarian Consumers is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies,...
Published: Jun 10, 2020 | Price: $4,995.00
U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the Age of CoronavirusCombining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, U.S. Food Market Outlook 2020: Home Cooking, Grocery Shopping, & Food Trends in the...
Published: May 1, 2020 | Price: $3,995.00
Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, Food Carryout and Delivery is the go-to source for a complete understanding of the U.S. food carryout and delivery market. This report evaluates current trends and future directions for...
Published: Mar 24, 2020 | Price: $3,995.00
Consumer and Corporate Food Gifting in the U.S., 7th EditionCombining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys conducted in 2020, Consumer and Corporate Food Gifting is the go-to source for a complete understanding of the U.S. food gifting...
Published: Jul 30, 2019 | Price: $895.00
Special offer: now 10% off original full report priceEating Trends: Cooking & Food Shopping examines behavioral and psychographic tendencies pertaining to U.S. consumers’ cooking-based and grocery shopping patterns. Trended data and current key demographics are provided for the following...
Published: May 29, 2019 | Price: $895.00
Eating Trends: Mealtimes and SnackingSpecial offer: now 10% off original full report priceModern Americans increasingly hunger for something beyond the outdated restrictions of three-meals-daily. Trending instead is the habit of eating smaller meals and snacks that better fit our increasingly busy...
Published: May 28, 2019 | Price: $2,245.00
Affluent Food ShoppersSpecial offer: now 10% off original full report priceThis report focuses on the food shopping and buying patterns of affluent food shoppers, who are defined as those with a household income of $150,000 or more. Affluent food shoppers are further segmented into mass affluent...
Published: Jul 5, 2018 | Price: $2,395.00
Looking Ahead to Gen Z: Demographic Patterns and Spending TrendsSpecial offer: now 20% off original full report priceThere are 52 million Americans in the 13- to 24-year-old age group that comprises the Gen Z demographic. They account for 16% of the U.S. population.  The 21 million teens in the 13-...
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