Consumer Behavior

The reports in this collection aid in understanding the present and future mindset of American consumers. Packaged Facts projects a craving for health and authenticity will continue to drive consumer choices into the next decade.  One model of success for marketers can be found in the packaged food products industry. There’s a reason why consumers respond to food marketers who develop strong ties with their customers by providing authentic, artisanal, and quality products for health-conscious consumers.  At the same time, marketers must remain aware of evolving consumer mindsets and priorities in a shifting economic environment that is impacted by the rise of Millennials and multicultural consumers, and is equally affected by the shrinking middle class and the subsequent greater focus on advertising to affluent and lower income consumers.

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Published: Nov 7, 2022 | Price: $3,995.00
Dairy & Egg Alternatives: Plant-Based & Animal-Free Products, 2nd Edition Increasing concerns about health, animal welfare, and the environment are causing more consumers to turn to plant-forward diets. Some consumers are abstaining from animal products by going vegan or vegetarian, but...
Published: Sep 1, 2022 | Price: $1,495.00
Consumer Insights on Work-From-Home Habits Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts found in its May 2022 survey that 41% of consumers set up to do work from home report working from home all or most of...
Published: Jul 27, 2022 | Price: $3,995.00
Vegan, Vegetarian, and Flexitarian Consumers, 2nd Edition Increasing concerns about health, animal welfare, and the environment are causing more consumers to turn to plant-forward diets. Some consumers are abstaining from animal products by going vegan or vegetarian, but many more are simply...
Published: Jun 17, 2022 | Price: $3,995.00
Office Coffee Service in the U.S.: Market Trends and Opportunities, 5th Edition Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts found in its May 2022 survey that 27% of consumers still report working from home...
Published: May 10, 2022 | Price: $4,995.00
U.S. Food Market Outlook 2022: Inflation, Supply Chains, Food Trends & the Effects on Home Cooking & Grocery Shopping Most major packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table....
Published: Apr 27, 2022 | Price: $1,495.00
Consumer Insights on Snacking & Mealtime Habits: 2022 The COVID-19 pandemic has changed many aspects of consumer behavior and daily life, with more people changing their routine to include remote work and/or fewer after work or extracurricular activities. Increasingly, working a few feet from...
Published: Feb 28, 2022 | Price: $3,995.00
Consumer and Corporate Food Gifting in the U.S., 8th Edition In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases. Packaged Facts has found that 67% of consumers report purchasing food gifts for others in the last year and 69% have purchased food gifts...
Published: Jan 31, 2022 | Price: $3,995.00
Children's Food and Beverage Market: Trends and Opportunities In 2020 and 2021, the coronavirus pandemic has had a significant effect on families and their food purchases. Packaged Facts has found that consumers with children in their households are more likely to report negative personal effects...
Published: Nov 30, 2021 | Price: $3,995.00
Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities This Packaged Facts report analyses the U.S. retail market for food and beverage products in the high protein/low-carb space, and more specifically, products with keto and paleo diet labeling. Packaged Facts projects a...
Published: Nov 5, 2021 | Price: $3,995.00
Functional Beverages: Market Trends and Opportunities The U.S. retail market for functional beverages is projected to expand at an average rate of 5.8% annually, reaching $65 billion in 2026. Sales will decelerate after the pandemic-induced boom of sales in 2020 and 2021, as the market will...
Published: Sep 8, 2021 | Price: $3,995.00
Better-for-You Snacks: Market Trends and Opportunities The U.S. retail market for snacks marketed with various better-for-you claims is projected to expand at an average rate of 5.6% annually, reaching $51 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020, as...
Published: Jul 19, 2021 | Price: $4,995.00
Food Market Outlook 2021: Grocery Shopping, Home Cooking, & Food Preferences in the Waning Pandemic Period Most packaged food categories are mature and rely primarily on population growth, leaving food marketers with the challenge of bringing something new to the table. Opportunities abound...
Published: Jul 14, 2021 | Price: $4,500.00
The Future of Grocery: Online Grocery, Meal Kits, & Direct-to-Consumer Food The U.S. online grocery market is projected to expand at an average rate of 20% annually, reaching $280 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020 and 2021, as the market...
Published: Jun 4, 2021 | Price: $3,995.00
Immunity Boosting Foods: Gut Health & General Immunity Improvement The U.S. retail market for packaged foods and beverages marketed with various claims for gut health or immunity is projected to expand at an average rate of 8.8% annually, reaching $90 billion in 2025. Sales will decelerate...
Published: Feb 26, 2021 | Price: $3,995.00
Home Baking: U.S. Market Trends & Opportunities As consumers have been staying at home more and looking to find new hobbies, many have taken up baking for personal enjoyment or simply as a more productive way to spend their time. Parents and families have also turned to baking as a way to...
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