Consumer Behavior

The reports in this collection aid in understanding the present and future mindset of American consumers. Packaged Facts projects a craving for health and authenticity will continue to drive consumer choices into the next decade.  One model of success for marketers can be found in the packaged food products industry. There’s a reason why consumers respond to food marketers who develop strong ties with their customers by providing authentic, artisanal, and quality products for health-conscious consumers.  At the same time, marketers must remain aware of evolving consumer mindsets and priorities in a shifting economic environment that is impacted by the rise of Millennials and multicultural consumers, and is equally affected by the shrinking middle class and the subsequent greater focus on advertising to affluent and lower income consumers.

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Published: Oct 4, 2016 | Price: $3,995.00
Hispanic Foods And Beverages In The U.S., 6th EditionPackaged Facts new report Hispanic Foods and Beverages in the U.S., 6th Edition, covers the efforts marketers are making as well as what currently appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S....
Published: Mar 30, 2016 | Price: $3,300.00
Millennial Menus: Culinary Trend Tracking SeriesDemanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly...
Published: Mar 14, 2016 | Price: $3,995.00
Kids Food and Beverage Market in the U.S., 8th EditionPackaged Facts’ latest report, The Kids Food and Beverage Market in the U.S., analyzes and trends seven food and beverage categories significant to children’s eating choices, usage occasions and need states, including breakfast foods, lunch...
Published: Feb 17, 2016 | Price: $2,250.00
Food Formulation and Ingredient Trends: Plant ProteinsAs America’s love affair with protein continues, plant proteins specifically are playing an increasingly important role. Key drivers associated with the growing interest in plant protein, sustainability and health of the planet, are starting...
Published: Dec 23, 2015 | Price: $2,995.00
Asian Noodles: U.S. Market Trends and Opportunities Asian Noodles: Trends & Opportunities assesses how food and foodservice industry participants are adding—and can add—to product development and marketing strategies of Asian noodles. Four primary themes emerge: variety, healthfulness,...
Published: Nov 11, 2015 | Price: $3,500.00
Millennial Parents in the U.S. Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the demographic and social profile of Millennial parents...
Published: Nov 6, 2015 | Price: $3,995.00
Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd EditionSingle-cup coffee is playing an increasingly larger role in retail coffee sales. Single-cup sales growth comprised 74% of retail coffee sales growth of $761 million. Subtracting single-cup sales from the total, retail...
Published: Aug 31, 2015 | Price: $3,850.00
American Consumers in 2020 American Consumers in 2020 offers a comprehensive view of the future in order to provide marketers and retailers with a vision of what American consumers will look like, how much they will have to spend, how they will be shopping and what they will be buying in 2020. The...
Published: Jul 30, 2015 | Price: $3,500.00
The battle between pro-and anti-GMO forces shows no sign of abating. If anything it seems to be getting more intense. In the U.S., 80% to 90% of such key crops as corn, soybeans, and cotton are grown from genetically modified (GM) seeds and there is little effort by anti-GMO forces to undo those...
Published: Jun 17, 2015 | Price: $3,000.00
Sandwiches: Market Trends and Opportunities Sandwiches are at once a staple food and a growth and innovation platform for foodservice and food retail players alike. Traditional and emerging proteins, cheeses, vegetables, sauces and flavors and breads play a role in making the sandwich—and each...
Published: May 26, 2015 | Price: $2,500.00
Foodies in the U.S.: Opportunities for Restaurants and RetailOne of the most powerful threads running through food culture today is the unending quest for new and exciting food products and experiences. Foodies in the U.S.: Opportunities for Restaurants and Retail confirms that foodies are deeply...
Published: Feb 25, 2015 | Price: $2,250.00
Functional Foods: Key Trends by Product Categories and Benefits Consumers turn to functional foods and beverages for a wide range of reasons, but what’s propelling growth in this dynamic market today are three benefits people hope to derive from these products: weight management and satiety,...
Published: Jan 13, 2015 | Price: $2,500.00
Shopping for Local Foods in the U.S. Locally grown and produced foods are all the rage in the food industry – many say they’re the “next organic.” But Packaged Facts estimates local foods to have generated $11.7 billion in sales in 2014 – a tidy sum no doubt, but a drop in the bucket of the...
Published: Jan 8, 2015 | Price: $3,995.00
Pizza Market in the U.S.: Foodservice and Retail, 2nd EditionPizza remains one of the most popular foods in the U.S. So that presents an ongoing opportunity for foodservice and retail pizza marketers, but also a challenge: how do you gain market share in a saturated market? Packaged Facts’ report,...
Published: Nov 21, 2014 | Price: $3,595.00
What America Eats: Paradigms Shaping Food Choices Packaged Facts was presented with this question: what does America eat today? To tackle this challenge, we decided to examine the broad trends at play today that influence what, where and how we now eat. Using 10-year trending data for consumer...
Published: Nov 12, 2014 | Price: $495.00
Honey Trends: U.S. Retail Market Trade Brief The information in Honey Trends: U.S. Retail Market Trade Brief is extracted from Packaged Facts' Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition (May 2014). Intense focus on added sugars consumption and links to obesity,...
Published: Nov 12, 2014 | Price: $495.00
Maple Syrup Trends: U.S. Retail Market Trade Brief The information in Maple Syrup Trends: U.S. Retail Market Trade Brief is extracted from Packaged Facts’ Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition (May 2014). Intense focus on added sugars consumption and links to...
Published: Sep 26, 2014 | Price: $2,700.00
Natural and Organic Foods and Beverages in Canada Canadian consumers have embraced natural and organic foods, and that market has enjoyed consistently strong growth in the past five years. In our new report, Natural and Organic Foods and Beverages in Canada, Packaged Facts examines the sales...
Published: Sep 3, 2014 | Price: $3,595.00
Private Label Foods & Beverages in the U.S., 8th Edition The market for private label foods and beverages – the so-called store brands – has hit a flat patch. Private label foods have come a long way from their past reputation for being lesser quality, albeit cheaper, alternatives to name-brand...
Published: Aug 28, 2014 | Price: $3,050.00
Weight Management: U.S. Consumer Mindsets It’s the modern American paradox. Nearly one-third of Americans – 100 million of us – are watching their diet. We want to lose weight or maintain our current weight. Yet people continue to gain weight, and even though levels of obesity may have stabilized,...
Published: Aug 15, 2014 | Price: $3,150.00
Branded Refrigerated Meats and Meals: U.S. Market Trends As Americans return more proteins to center plate of their meals, the time is right for a revival of branded meats and meals sold in the refrigerated cases of supermarkets. Packaged Facts’ report, Branded Refrigerated Meats and Meals: U.S....
Published: Jul 16, 2014 | Price: $3,595.00
Natural and Organic Foods and Beverages in the U.S., 4th Edition Natural and organic foods have found a loyal – and growing – fan base in the United States. What was once a category of food found in small co-ops, “alternative” food stores and, with the advent of Whole Foods, niche, high-end...
Published: Jul 3, 2014 | Price: $3,595.00
Chocolate Candy in the U.S., 10th Edition It’s the rare consumer product that’s impervious to tough economic times. Chocolate is one of them. Whether consumers are feeling flush or penny-pinching, they still find cash in the wallets to spend on chocolate candy. Packaged Facts has covered the...
Published: Jun 30, 2014 | Price: $3,150.00
Hispanic Food Shoppers in the U.S.Food retailers have long known that the U.S. Hispanic population represents an enormous opportunity. And also, Packaged Facts has found, a challenging opportunity.First, the upside: over the past decade, spending on food in grocery stores by Hispanics has grown...
Published: Jan 2, 2014 | Price: $3,595.00
The Kids Food and Beverage Market in the U.S., 7th Edition To put the market for kids’ food and beverage in context, Packaged Facts estimates that retail sales of all food and beverages in the U.S. will reach $639 billion in 2013 with kids’ food and beverages accounting for roughly 3.5% of sales....
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