Consumer Behavior

The reports in this collection aid in understanding the present and future mindset of American consumers. Packaged Facts projects a craving for health and authenticity will continue to drive consumer choices into the next decade.  One model of success for marketers can be found in the packaged food products industry. There’s a reason why consumers respond to food marketers who develop strong ties with their customers by providing authentic, artisanal, and quality products for health-conscious consumers.  At the same time, marketers must remain aware of evolving consumer mindsets and priorities in a shifting economic environment that is impacted by the rise of Millennials and multicultural consumers, and is equally affected by the shrinking middle class and the subsequent greater focus on advertising to affluent and lower income consumers.

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Published: May 29, 2019 | Price: $995.00
Eating Trends: Mealtimes and SnackingModern Americans increasingly hunger for something beyond the outdated restrictions of three-meals-daily. Trending instead is the habit of eating smaller meals and snacks that better fit our increasingly busy lifestyles. Running concurrent with this trend is an...
Published: May 28, 2019 | Price: $2,495.00
Affluent Food ShoppersThis report focuses on the food shopping and buying patterns of affluent food shoppers, who are defined as those with a household income of $150,000 or more. Affluent food shoppers are further segmented into mass affluent food shoppers, with a household income of...
Published: Jul 5, 2018 | Price: $2,995.00
Looking Ahead to Gen Z: Demographic Patterns and Spending TrendsThere are 52 million Americans in the 13- to 24-year-old age group that comprises the Gen Z demographic. They account for 16% of the U.S. population.  The 21 million teens in the 13- to 17-year-old age group represent more than 6% of...
Published: Mar 8, 2018 | Price: $3,995.00
Food Gifting in the U.S.: Consumer and Corporate, 6th EditionThis report covers the U.S. market for food gifting. For Food Gifting in the U.S., 6th Edition, food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item...
Published: Jan 31, 2018 | Price: $3,995.00
Organic and Clean Label Food Consumer in the U.S.Food safety concerns are a strong driver of use of clean label foods, and often relate to methods of production that USDA organic certification prohibits. Packaged Facts reports that two-thirds of all adults identify GMOs in animal feed, the use of...
Published: Jan 25, 2018 | Price: $4,995.00
U.S. Food Market Outlook 2018U.S. Food Market Outlook 2018 focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and...
Published: Nov 2, 2017 | Price: $1,995.00
Special offer: now 20% off original full report priceOnline Grocery Shopping in the U.S. Online Grocery Shopping in the U.S. provides an in-depth analysis of the online sale of foods and beverages in the U.S., focusing on the key product categories and delivery styles driving the market. The report...
Published: Apr 10, 2017 | Price: $3,195.00
Special offer: now 20% off original full report priceAnimal Welfare: Issues and Opportunities in the Meat, Poultry, and Egg Markets in the U.S.  There is a growing concern among a majority of U.S. consumers about the health and well-being of animals being raised to be food. For its new report,...
Published: Oct 4, 2016 | Price: $3,995.00
Hispanic Foods And Beverages In The U.S., 6th EditionPackaged Facts new report Hispanic Foods and Beverages in the U.S., 6th Edition, covers the efforts marketers are making as well as what currently appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S....
Published: Mar 30, 2016 | Price: $2,640.00
Special offer: now 20% off original full report priceMillennial Menus: Culinary Trend Tracking SeriesDemanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data...
Published: Mar 14, 2016 | Price: $3,995.00
Special offer: now 20% off original full report priceKids Food and Beverage Market in the U.S., 8th EditionPackaged Facts’ latest report, The Kids Food and Beverage Market in the U.S., analyzes and trends seven food and beverage categories significant to children’s eating choices, usage occasions...
Published: Feb 17, 2016 | Price: $1,800.00
Special offer: now 20% off original full report priceFood Formulation and Ingredient Trends: Plant ProteinsAs America’s love affair with protein continues, plant proteins specifically are playing an increasingly important role. Key drivers associated with the growing interest in plant protein,...
Published: Dec 23, 2015 | Price: $2,395.00
Special offer: now 20% off original full report priceAsian Noodles: U.S. Market Trends and OpportunitiesAsian Noodles: Trends & Opportunities assesses how food and foodservice industry participants are adding—and can add—to product development and marketing strategies of Asian noodles. Four...
Published: Nov 11, 2015 | Price: $2,800.00
Special offer: now 20% off original full report priceMillennial Parents in the U.S.Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the...
Published: Nov 6, 2015 | Price: $3,195.00
Special offer: now 20% off original full report priceSingle-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd EditionSingle-cup coffee is playing an increasingly larger role in retail coffee sales. Single-cup sales growth comprised 74% of retail coffee sales growth of $761...
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