Condiments and Sauces: U.S. Retail Market Trends & Opportunities

Jun 26, 2017
65 Pages - Pub ID: LA15394476
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Condiments & Sauces: U.S. Retail Market Trends & Opportunities

Packaged Facts projects retail sales for sauces and condiments to rise 1.5% annually through 2021. The market for these food items has experienced moderate growth in recent years as consumers have sought novel flavor and ingredient combinations. However, the trend toward healthy eating has created challenges for marketers of sauces and condiments, as the perception that sauces and condiments are an unnecessary and unhealthy addition to many foods has made some consumers cut back on consumption. As a result, sauces and condiments are increasingly marketed as organic and healthy, with new options such as low-sodium or low-sugar varieties supporting restrictive diets. This new Packaged Facts report, Condiments & Sauces: U.S. Retail Market Trends & Opportunities, identifies these and other trends influencing the sauces and condiments market, highlights key market opportunities, and reveals consumer attitudes that will help shape the market through 2021. Key players in the market – and the factors shaping their evolution – are also discussed.

Scope of this Report

This report looks at the current and forecasted U.S. retail market for sauces and condiments, including nut butters and spreads. The discussion includes key trends driving consumer purchases within this food category, including demand for natural and organic products.

Methodology

This report encompasses sales of sauces and condiments in retail outlets such as convenience stores, supermarkets and other grocery stores, general merchandise stores (including warehouse clubs and supercenters), and specialty food stores. Sales by non-store retailers such as e-commerce and mail-order direct sellers are also included. Sources of market and consumer data consulted for this report include:
  • IRI sales tracking through selected U.S. retail outlets
  • government agencies such as the U.S. Census Bureau, U.S. Department of Agriculture, and the U.S. International Trade Commission
  • sauce and condiment producers and representative trade associations
  • a wide range of pertinent industry sources, including business newspapers and magazines, company websites, consumer blogs, press releases, and trade publications
Consumer data in this report come from two primary sources. The first source is the Packaged Facts National Online Consumer Survey, which includes a panel of 2,000 U.S. adults (age 18 and older) that is balanced to the national population on primary demographic measures such as age cohort, gender, geographic region, marital status, race/ethnicity, presence or absence of children in the household, and household income.

Another source of consumer data in this report is the Simmons National Consumer Study from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of large and randomly selected samples of consumers (approximately 25,000 for each 12-month survey compilation), which, as an aggregate, are intended to represent a statistically accurate cross-section of the U.S. population as a whole.
CHAPTER 1: EXECUTIVE SUMMARY
Figure 1-1 | Key Trends & Projected Growth in the U.S. Condiments & Sauces Market
SCOPE OF THIS REPORT
METHODOLOGY
CHAPTER 2: THE MARKET
MARKET SIZE & SEGMENTATION
Scope & Methodology
Product Definitions
Market Size & Historical Trends
Figure 2-1 | Retail Sales of Condiments & Sauces, 2011 - 2016 (US$ mil)
Figure 2-2 | U.S. Population by Select Cohorts, 2011 vs 2016 (million persons)
Illustration 2-1 | Fine Vines Artisanal Ketchup
Illustration 2-2 | Huy Fong Sriracha Sauce
Illustration 2-3 | Just Mayo Sriracha Flavor
Illustration 2-4 | Green Mountain Mustard Varieties
Figure 2-3| Lifestyle Statements on Health and Diet by Age Cohort, 2017 (percent of group & index)
Illustration 2-5 | Mrs. Dash Lime Garlic Marinade
Illustration 2-6 | Guy Fieri Salsa Varieties
Figure 2-4 | U.S. Retail Sales of Gluten-Free Foods in Key Categories, 2011 - 2017
Figure 2-5| Lifestyle Statements on Food, 2017 (percent of group & index)
Illustration 2-7 | Mustard and Co. Five Flavor Gift Set
Figure 2-6| Consumer Opinions on Food Presented as an Art Form, 2017 (percent of group & index)
Illustration 2-8 | Uncle Dougie’s Mission Statement
Illustration 2-9 | Newman’s Own Sauces Highlight 100% of Profits go to Charity
Market Segmentation
Figure 2-7 | U.S. Retail Sales of Condiments, 2012 - 2016 (percent year-on-year change in US$ mil)
Illustration 2-10 | Hilary’s Ranch Chia Dressing & Dip
Figure 2-8 | Retail Sales of Condiments by Product Segment, 2011 - 2016 (US$ mil)
Figure 2-9 | U.S. Condiment Retail Sales by Product Segment, 2011 vs 2016 (percent of US$)
Figure 2-10 | Retail Sales of Sauces by Product Segment, 2011 - 2016 (US$ mil)
Figure 2-11 | U.S. Retail Sales of Sauces, 2012 - 2016 (percent year-on-year change in US$ mil)
Figure 2-12 | U.S. Sauce Retail Sales by Product Segment, 2011 vs 2016 (percent of US$)
Illustration 2-11 | Organic Red Duck Smoked Applewood Molasses BBQ Sauce
PROJECTED MARKET GROWTH
Market Projections
Figure 2-13 | Projected Retail Sales of Condiments & Sauces, 2016 - 2021 (US$ mil)
Factors Influencing Market Growth
Illustration 2-12 | Nuts ‘n More High Protein Nut Butters
Figure 2-14| Lifestyle Statements on Healthy Foods, 2017 (percent of group & index)
Illustration 2-13 | Sabra Roasted Red Pepper Hummus
Figure 2-15 | Projected Retail Sales of Condiments, 2016 - 2021 (US$ mil)
Figure 2-16 | Projected Retail Sales of Sauces by Product Segment, 2016 - 2021 (US$ mil)
Illustration 2-14 | S&B Original Wasabi Sauce
CHAPTER 3: MARKETING & RETAILING
THE MARKETERS
The Range of Marketers
Leading Marketers
Figure 3-1 | Usage Rates for Leading Condiment Brands, 2013 - 2017 (percent of product category users) 34
MARKETING & NEW PRODUCTS
Illustration 3-1 | Jif Chocolate Flavored Hazelnut Spread Commercial
Illustration 3-2 | Definition of “Just” from Hampton Creek’s Twitter Account
Marketing Trends
Illustration 3-3 | Products in a Blue Apron Meal Kit
Figure 3-2 | Consumer Usage of Meal Kit Delivery Services: “Have you Ever Signed up for a Product Trial of
Fresh Meal Kit Delivery Services?”, 2017 (percent of users who have heard of meal kit delivery)
Illustration 3-4 | Fit Men Cook Instagram Video for Mediterranean Pizza
Illustration 3-5 | Boomslang and Mad Dog Hot Sauces in a Man Crate
Illustration 3-6 | Annie’s Naturals Organic and Vegan Worcestershire Sauce
New Product Trends
Illustration 3-7 | Kentuckyaki Kentucky-Style Teriyaki Sauce
Illustration 3-8 | Bibigo Gochujang Sauce
Illustration 3-9 | Bandar Foods Squeezable Chutney Fusion Sauces
Illustration 3-10 | Sriracha Granada Sauce
Illustration 3-11 | ‘Chups Fruit Ketchup Variety Gift Box
Illustration 3-12 | The Fruit Club Peach Sauces
Illustration 3-13 | Profusion Sprouted Hemp Pesto
Illustration 3-14 | Outer Limits Weedeater Hot Sauce
RETAILING TRENDS
Illustration 3-15 | Whole Foods 365 Everyday Value Organic Pizza Sauce
Illustration 3-16 | Aldi SimplyNature Creamy Cashew Butter
CHAPTER 4: THE CONSUMER
CONSUMER TRENDS
Product Usage Rates
Figure 4-1 | Usage Rates for Selected Sauces and Condiments, 2015-2017 (percent of U.S. adults)
Consumer Demographics
Figure 4-2 | Ketchup Usage by Presence of Children in Household, 2017 (percent of U.S. adults)
Figure 4-3 | Ketchup Consumption Volume by Number of Children in Household, 2017 (percent of group & index)
Figure 4-4 | Salad Dressing Usage by Race/Ethnicity, 2017 (percent of group & index)
Figure 4-5 | Store-Bought Salsa Usage by Race/Ethnicity, 2017 (percent of group & index)
Figure 4-6 | Mayonnaise Type Most Consumed, Millennials 18–34 vs. Seniors 65+, 2017 (percent of group &index)
Figure 4-7 | Mayonnaise Consumption by Age Bracket, 2017 (percent of group & index)
Figure 4-8 | Hot Sauce Used Most Often of Sauces including Marinade & Barbeque by Age Bracket, 2017(percent of group & index)
Consumer Psychographics
Figure 4-9| Lifestyle Statements on Openness to New Foods, Millennials 18-34 vs. Seniors 65+, 2017(percent of group & index)
Figure 4-10| Lifestyle Statements on Environment, Millennials 18-34 vs. Seniors 65+ and by Gender, 2017(percent of group & index)
Figure 4-11| Agreement on the Question “I Am a Vegetarian” by Gender and Age Bracket, 2017 (percent ofgroup & index)
Figure 4-12| Lifestyle Statements on Healthy Eating and Cooking by Race/Ethnicity, 2017 (percent of group& index)

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