Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice
In 2014 the U.S. coffee market approached $50 billion. That’s a lot of “joe,” sold either in retail or foodservice establishments. Coffee bought at a coffee shop, quick or full service restaurant, convenience store, etc., accounts for 77% of those sales – and operators of these establishments know that selling some food to go along with the cup of coffee is the way to grow the coffee sales.
Packaged Facts’ new report, Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, examines the strategies coffee purveyors of all stripes are using to give a jolt to this already thriving business. Hot coffee still reigns supreme as the leading product sold, despite operators’ attempts to branch out into new kinds of beverages. And more and more operators are launching loyalty programs, employing new payment technology and turning to social media to tie our insatiable taste for coffee and coffee drinks to brand awareness and stickiness.
And while they account for only a quarter of coffee sales, retailers have some new tricks available to improve their sales. The rise of single-serve is changing the retail coffee landscape, and if Green Mountain Coffee Roasters has its way, single serve will also change away-from-home coffee consumption. But coffee co-branding is also moving beyond coffee shop brands to align with other indulgent brands. Building off coffeehouse expectations for a wide variety of options, retail coffee manufacturers are also embracing variety, and sourcing has become a key element in coffee premiumization. And innovation abounds: To combat attrition, instant coffee marketers are trying to breathe life into the category focusing on quality products underscored by variety, functional, and value positioning.
And this only scratches the surface.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice provides industry participants with valuable insight on trends shaping this the highly competitive U.S. coffee market. The report offers a market size and forecast for coffee sales at retail and foodservice, along with retail sales analysis by coffee segment and by distribution channel; detailed company analyses of the retail coffee market by market segment (ground/whole bean, instant, instant flavored, espresso/cappuccino, and ready-to-drink coffee) and brand; and a detailed company analysis of leading foodservice participants, including Dunkin Donuts, Green Mountain Coffee Roasters, McDonald’s, Starbucks and Tim Horton’s, with a focus on how coffee fits into each company’s competitive and growth strategies.
- Identifies key marketing opportunities for coffee, supported by consumer survey data, product examples and other metrics. In particular, we focus on food and beverage pairing, organic growth opportunities, growing sales of iconic retail brands, and harnessing loyalty programs.
- Using proprietary survey results, assesses the degree which consumers get different coffee types for home use from different retail distribution channels; similarly, we assess the degree they get coffee for immediate consumption from a variety of foodservice channels. Comparative analysis is included.
- Explores coffee retail product trends centered on bringing the coffee shop experience into the consumers’ home (with an emphasis on co-branding); sourcing; convenience; and instant coffee, liquid concentrate and single-serve pod innovation.
- Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including beverage varieties, coffee flavors/types and coffee brands.
- Assesses household and personal coffee usage and usage frequency trends, including ground, whole bean, single-serve/pod, instant and RTD coffee; and household and personal coffee brand usage and trends, ground, whole bean, single-serve/pod, instant and RTD coffee. To help gauge brand loyalty, we also trend brands’ “usage preference ratios,” the ratio that consumers drink that brand “most” over drinking that brand “also.”
- Using proprietary survey results, provides comparative analysis on the degree to which consumers drink different flavors and types of coffee at home and at restaurants, as well as identifying which coffee types/flavors consumers drink most often.
- Drawing from consumer survey “ranking” responses, identifies the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order coffee at a restaurant.
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