The U.S. Market for Chocolate Candy: Volume 1 in the Series

 
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Published Nov 1, 2002 | 172 Pages | Pub ID: LA768808

Special Offer. Now 50% off the original price of $1995.
In a data-intensive yet compact new format, this Packaged Facts report analyses the $14 billion market for chocolate candy, focusing primarily on the mass-market sector. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where sophisticated market-driven strategies are essential to every player.

This report first quantifies the chocolate candy market, covering market size and composition for 1998-2002 as well as projected market growth for 2003-2007. An analysis of the competitive situation follows, addressing marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers, gourmet chocolatiers, and candy shop retailers. The final chapter tabulates and analyzes demographics for chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns and the nutraceutical segment, and the fast-shifting e-commerce marketplace.

This report is the first of a three-part series on the confectionery market. The series may also be purchased in its entirety. When purchasing the series you also receive an added Executive Overview of all three volumes, which provides a cross-comparison of opportunities and competition in these inter-related sectors of the confectionery market.

Volumes in the series are as follows:

Volume I: The U.S. Market for Chocolate Candy
Volume II: The U.S. Market for Non-Chocolate Candy
Volume III: The U.S. Market for Gum, Mints & Breath Fresheners

The U.S. Market for Chocolate, Candy, Gum & Mints - Volumes I-III

I. Executive Summary

    The U.S. Market for Chocolate Candy
    • Wholesale Dollar Shipments and Per Capita Consumption
    • Overall Retail Sales at $13.5 Billion
    • Chain Mass Sales at Half of Market
    • Pockets of Growth
    • Projected Market Growth
    • Top Marketers and Brands
    • Consumer Advertising Expenditures
    • Product Proliferation vs. Market Consolidation
    • Marketing Trends
    • Overview of Household Consumption
    • Patterns and Variations for Mass-Market Brands
    • Figure 1-1: Household Usage Rates for Selected Chocolate Candy Brands: By Race/Ethnicity, 2002 (% of U.S. Households)

II. The Market

    Market Size and Growth
    • Note on IRI Market Data and Packaged Facts Figures
    • Market Definition: Sectors, Categories, and Segments
    • Wholesale Dollar Shipments at $8.5 Billion
    • Wholesale Per Capita Consumption at $30
    • Overall Retail Sales at $13.5 Billion
    • Mass-Market Sales Near $6.8 Billion
    • Gourmet Market Exceeds $1 Billion
    • Figure 2-1: U.S. Retail Sales of Chocolate Candy, 1998-2002 (dollar)
    • Figure 2-2: U.S. Manufacturers’ Pound and Dollar Shipments of Chocolate Candy, 1997-2001 (pound and dollar)
    • Figure 2-3: Manufacturers' Pound and Dollar Shipments of Chocolate Candy by Product Type, 1997-2001 (pound and dollar)
    • Figure 2-4: U.S. Per Capita Consumption of Chocolate Candy: Pounds and Wholesale Dollar Value, 1997-2001 (pounds and dollar)
    • Figure 2-5: Per Capita Consumption of Chocolate Candy in Selected Countries, 2000 (pounds)
    • Figure 2-6: U.S. Retail Sales of Chocolate Candy, 1998-2002 (dollars)
    • Figure 2-7: U.S. Mass-Market Sales of Chocolate Candy, 1998-2002 (dollars)
    • Figure 2-8: Retail Sales of Chocolate Candy Through IRI-Tracked Outlets, 1998-2002 (dollars)
    • Figure 2-9: Retail Sales of Non-Seasonal Chocolate Candy Through IRI-Tracked Outlets, 1998-2002 (dollars)
    • Figure 2-10: Retail Sales of Seasonal Chocolate Candy Through IRI-Tracked Outlets, 1998-2002 (dollars)

    Market Composition

    • Chain Mass Sales at Half of Market
    • Seasonal Candies at 28% of Mass-Market Sales
    • Wal-Mart Market Share Rises to 9.5%
    • Figure 2-11: Mass-Market Share of Overall U.S. Retail Sales of Chocolate Candy, 1998 vs. 2002 (percent)
    • Figure 2-12: Non-Seasonal vs. Seasonal Share of Chocolate Candy Sales Through IRI-Tracked Outlets, 2002 (percent)
    • Figure 2-13: Share of Chocolate Candy Sales Through IRI-Tracked Outlets: By Product/Holiday Segment, 1998 vs. 2002 (percent): 10 Segments
    • Figure 2-14: Share of Non-Seasonal Chocolate Candy Sales Through IRI-Tracked Outlets: By Product Segment, 1998 vs. 2002 (percent): 5 Segments
    • Figure 2-15: Share of Seasonal Chocolate Candy Sales Through IRI-Tracked Outlets: By Holiday Segment, 1998 vs. 2002 (percent): 5 Segments
    • Figure 2-16: Share of U.S. Chocolate Market by Chain Retail Channel, 1998 vs. 2002 (percent): 5 Retail Channels, Other

    Market Forecasts

    • Pockets of Growth
      • Big Gains for Small Chocolates
      • Sales Growth in Grazing
      • The Wal-Mart Express
      • Double Digits in Gourmet
      • Hispanic Market in the Spotlight
      • The 50- to 64-Years-Old Boom

    • Projected Market Growth
      • Overall Market to Reach $16.4 Billion in 2007
      • Mass-Market to Reach $4.4 Billion in 2007

    • Figure 2-17: Dollar Growth Leaders in Sales of Chocolate Candy Through IRI-Tracked Outlets: By Product/Holiday Segment, 1998-2002 (dollars): 6 Segments
    • Figure 2-18: Population Projections for Selected U.S. Racial/Ethnic Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian/Pacific Islander
    • Figure 2-19: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 75 and Over
    • Figure 2-20: Projected U.S. Retail Sales of Chocolate Candy, 2002-2007 (dollars)
    • Figure 2-21: Projected U.S. Mass-Market Sales of Chocolate Candy, 2002-2007 (dollars)
    • Figure 2-22: Projected U.S. Retail Sales of Chocolate Candy, 2002-2007 (dollar)

III. The Marketers

    Marketer and Brand Shares
    • The Top Four
      • Brand Leader M&M’s at 12.5% Share

    • Specialists and the Second Tier
    • Consumer Advertising Expenditures
      • $44 Million in Advertising for M&Ms
      • Hershey Steps Up
      • Nestlé and Russell Stover Round Out Top Mass-Market Advertisers
      • The Gourmet Contingent

    • The Competitive Situation
      • Signs of Hard Times
      • New Product Onslaught and Market Consolidation

    • Border Crossings
      • Gourmet/Premium Divide Becoming Less Divided
      • Entering Other Categories

    • Business Risk and Brand Extensions
    • The Snack Attack
    • Incursions into Seasonal
    • Novelty, Licensed, and Interactive Products
      • Raising the Bar with Hot Licenses
      • Wooing Adults

    • Nutraceutical Chocolates
    • Figure 3-1: Top Marketers of Chocolate Candy by IRI-Tracked Share, 1998 vs. 2002 (percent): 4 Marketers, Other
    • Figure 3-2: Top Marketers of Chocolate Candy by IRI-Tracked Share: Non-Seasonal, Seasonal, and Overall, 2002 (percent): 12 Marketers, Other
    • Figure 3-3: Top Marketers of Non-Seasonal Chocolate Candy by IRI-Tracked Sales and Shares, 2002 (dollar and percent): 10 Marketers, Private Label, Other
    • Figure 3-4: Top Marketers of Seasonal Chocolate Candy by IRI-Tracked Sales and Shares, 2002 (dollar and percent): 14 Marketers, Private Label, Other
    • Figure 3-5: Selected Brand Lines of Chocolate Candy by IRI-Tracked Sales and Shares, 2002 (dollars and percent)
    • Figure 3-6: The U.S. Mass-Market for Chocolate Candy: Selected New Product Lines by 12-Month Increase in Sales, Second-Quarter 2002 (dollars)
    • Figure 3-7: The U.S. Mass-Market for Chocolate Candy: Selected Non-Seasonal Product Lines by 12-Month Increase in Sales, Second-Quarter 2002 (dollars and percent)
    • Figure 3-8: The U.S. Mass-Market for Chocolate Candy: Selected Seasonal Product Lines by 12-Month Increase in Sales, Second-Quarter 2002 (dollars and percent)

IV. Marketer Profiles

    Competitive Profile: Brach's Confections, Inc.
    • Company Overview
    • Revamping Product Lines
    • Product Line-Up
    • Competitive Review
      • Teaming with Frankford
      • The Fresh Candy Shoppe
      • Transplanting and Outsourcing
      • Recent Introductions
      • Teaming with California Raisins
      • Internet Operations

    Competitive Profile: Ferrero USA, Inc. (Ferrero S.p.A., Italy)

    • Company Overview
    • Product Line-Up
    • Ferrero Rocher
    • Competitive Review
      • Advertising Expenditures
      • Packaging Options
      • Seasonal Promotion
      • Extending the Sales Season
      • Internet Operations

    Competitive Profile: Godiva Chocolatier, Inc. (Campbell Soup Co.)

    • Company Overview
    • Godiva Chocolates for U.S. Consumers
    • Product Line-Up
    • Extending Brand Equity
    • Godiva Outlets
    • Competitive Review
      • Advertising Expenditures
      • Consumer Promotion
      • Direct Marketing
      • The Godiva Crunch
      • Godiva on the Go

    Competitive Profile: Hershey Chocolate USA (Hershey Foods Corp.)

    • Company Overview
    • #1 U.S. Candy Marketer
    • Removing Kinks in the System
    • Competitive Review
    • Advertising Expenditures
    • Hershey’s To Go
    • Other New Product Releases
    • Internet Operations

    Competitive Profile: Lindt & Sprüngli (USA), Inc. (Chocoladefabriken Lindt & Sprüngli A.G.)

    • Company Overview
    • Chocoladefabriken Lindt & Sprüngli A.G. (Switzerland)
    • Lindt Chocolates
    • Lindt at Retail
    • Lindt Acquires Ghirardelli
    • Ghirardelli Chocolates
    • Ghirardelli’s Eastward Expansion
    • Competitive Review
      • Advertising Initiatives
      • New Products
      • Internet Operations

    Competitive Profile: Mars, Inc.

    • Company Overview
    • At Home and Abroad
    • Competitive Review
      • Advertising Expenditures
      • New Product Launches
      • Targeting Women
      • Targeting Hispanics
      • Internet Operations

    Competitive Profile: Nestlé USA, Inc. (Nestlé S.A., Switzerland)

    • Company Overview
    • Nestlé Chocolate Product Line-Up
    • Perugina S.p.A.
    • Competitive Review
      • Advertising Expenditures
      • New Product Launches
      • Internet Operations

    Competitive Profile: Russell Stover Candies, Inc.

    • Company Overview
    • Product Line-Up
    • Competitive Review
      • Advertising Expenditures
      • Hershey Challenges Russell Stover
      • Seeking a Bigger Bite
      • Licenses for a New Generation
      • Sugar-free
      • Internet Operations

    Competitive Profile: See’s Candies, Inc. (Berhskire Hathaway, Inc.)

    • Company Overview
    • Product Line-Up
    • The Special Case of See's
    • Competitive Review
      • Advertising Expenditures
      • Seasonal Business
      • An Old-Fashioned Pace

V. The Consumer

    Chocolate Candy Demographics
    • Note on Simmons Survey Data and Figures
    • Overview of Household Consumption
      • 78% of Households Eat Candy
      • 61% Rate for Hershey as Chocolate Marketer
      • M&M’s the Top Brand at 23%
      • 21% Are Heavy Users

    • Patterns and Variations for Mass-Market Brands
      • Gender Patterns
      • Age Patterns
      • Blacks as Prime Consumers
      • A Nestlé Advantage with Hispanics
      • Brand Preferences: South vs. Northeast
      • Educational Patterns
      • Occupational Patterns
      • Patterns by Household Income
      • Patterns by Household Size
      • Targeting Children Age 2-5
      • Targeting Children Age 6-9
      • Targeting Children Age 10-11
      • Targeting Teenagers

    • Figure 5-1: Household Usage Rates for Candy: Overall, by Usage Level, and by Chocolate Candy Brand, 2002 (% of U.S. Households)
    • Figure 5-2: Top Chocolate Candy Brands by Household Usage Rates, 2002 (% of U.S. households)
    • Figure 5-3: Demographic Characteristics Favoring Heavy Use of Candy, 2002 (U.S. Households)
    • Figure 5-4: Household Usage Rates for Selected Chocolate Candy Brands: By Gender, 2002 (% of U.S. Households)
    • Figure 5-5a: Household Usage Rates for Selected Chocolate Candy Brands: By Age Bracket, 2002 (% of U.S. Households)
    • Figure 5-5b: Household Usage Rates for Selected Chocolate Candy Brands: By Age Bracket, 2002 (% of U.S. Households)
    • Figure 5-6: Top Chocolate Candy Brands Among 18- to 24-Year-Olds: By Household Usage Rates, 2002 (% of U.S. households)
    • Figure 5-7: Household Usage Rates for Selected Chocolate Candy Brands: By Race/Ethnicity, 2002 (% of U.S. Households)
    • Figure 5-8: Top Chocolate Candy Brands Among African-Americans: By Household Usage Rates, 2002 (% of U.S. households)
    • Figure 5-9: Household Usage Rates for Selected Chocolate Candy Brands: By Region, 2002 (% of U.S. Households)
    • Figure 5-10: Household Usage Rates for Selected Chocolate Candy Brands: By Educational Attainment, 2002 (% of U.S. Households)
    • Figure 5-11: Household Usage Rates for Selected Chocolate Candy Brands: By Occupation, 2002 (% of U.S. Households)
    • Figure 5-12a: Household Usage Rates for Selected Chocolate Candy Brands: By Household Income Bracket, 2002 (% of U.S. Households)
    • Figure 5-12b: Household Usage Rates for Selected Chocolate Candy Brands: By Household Income Bracket, 2002 (% of U.S. Households)
    • Figure 5-13: Household Usage Rates for Selected Chocolate Candy Brands: By Household Size, 2002 (% of U.S. Households)
    • Figure 5-14: Top Chocolate Candy Brands Among Households of Five or More Persons: By Usage Indices, 2002 (index of U.S. Households)
    • Figure 5-15: Household Usage Rates for Selected Chocolate Candy Brands: By Age of Children in Household, 2002 (% of U.S. Households)

VI. Looking Ahead

    Trends and Opportunities
    • Sales Growth in Snack and Grab-and-Go Chocolates
    • Sales Growth in Fifty-Somethings
    • Sales Growth in Gourmet
    • Sales Growth in Hispanic Market
    • Sales Growth in Novelty, Licensing, and Nostalgia
    • Opportunities and Threats in Seasonal Chocolates

Appendix I: Examples Of Consumer Advertising And Promotions

Appendix II: Addresses Of Selected Marketers

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