Chocolate Candy: U.S. Market Trends and Opportunities,13th Edition

 
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Published Apr 29, 2021 | 213 Pages | Pub ID: LA16629977
Chocolate Candy: U.S. Market Trends and Opportunities,13th Edition

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In 2020 and 2021, the coronavirus pandemic had a significant effect on chocolate purchases and holiday activities. Packaged Facts has found that one-fourth of consumers have extended or will extend seasonal celebrations compared to pre-pandemic behavior, which has prolonged the time that marketers can promote seasonal and holiday chocolates. Some consumers are also eating more chocolate and using more chocolate for occasions such as snacking and baking during the pandemic. Survey results also reveal that those who are frequent chocolate users are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on “what’s next” and current consumer trends, Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about chocolate and what products consumers are buying/using.

Scope

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition is the go-to source for a complete understanding of U.S. consumer trends in chocolate. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical and forecast data are available for snack food and chocolate shipments and retail sales of chocolate. Shipment values and retail sales are provided for 2015-2020 and projected for 2025.

Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in Chocolate Candy: U.S. Market Trends and Opportunities, 13th Edition was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who have purchased chocolate in the last six months.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

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