MarketLooks: The Changing Face of Fat Replacers
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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002
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Approximately 138 million U.S. adults use fat-free cooking sprays when they cook, grill, or sauté vegetables, meats, and eggs. Another 21 million American consumers use no-fat butter sprinkles to give buttery taste without the calories to potatoes, popcorn, cooked vegetables, and other foods they eat. In addition, almost the entire population has, at one time or another in their lives, tried to diet - and with the figures for obesity rising (and with it the risk of heart disease and diabetes), it is more important than ever for companies to make low-calorie reduced fat or fat-free oils and spreads that taste good, too.
- The Products
- Market Size and Composition
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Product Trends
- Retail and Internet Dynamics
- The Consumer
- Philip Morris
- Procter & Gamble