Cats: U.S. Pet Market Trends and Opportunities
Scope of Report
This report examines growth and development opportunities across pet market products and services for cats, covering all four sectors of the U.S. pet industry—pet food, non-food pet supplies, the veterinary sector, and non-medical services. Topics addressed include product and service innovation, industry investment, technology, retailing, and cat ownership and cat owner demographic trends.
The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. The main surveys used in this report were conducted in November/December 2020 through August/September 2021.
Our primary research also includes interviews with pet market experts; participation in pet industry events including the American Pet Products Association’s Global Pet Expo, Kisaco Research’s Petcare Innovation Summit, Petfood Industry/Watt Publishing’s Petfood Forum, the North American Veterinary Community (NAVC) VMX Veterinary Conference and Innovation & e-Commerce Summit, and the PIJAC (Pet Industry Joint Advisory Council) Pet Leadership Summit; on-site examination of retail and service provider venues; and internet canvassing.
Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Veterinary Practice News; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts’ extensive pet market research database and report collection.
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