Cat Litter: U.S. Pet Market Trends and Opportunities

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Published Oct 20, 2017 | 114 Pages | Pub ID: LA5541340

Cat Litter: U.S. Pet Market Trends and Opportunities

Marketers of cat litter benefit from the product’s status as a must-have in many cat-owning households, with Packaged Facts survey results indicating that 87% of cat owners have purchased cat litter in the past 12 months. Cat Litter: U.S. Pet Market Trends and Opportunities analyzes the factors driving market growth and product innovation, shaped primarily by consumer demand desire for convenience, efficacy, ease of use, environmental concerns, and retail accessibility. The report explores the features most in demand among cat litter users, and identifies opportunities for marketers in new product development, strategic retailing including Internet, and consumer engagement. During 2017, cat litter sales are expected to reach $2.8 billion at retail, and even though the category is mostly mature, Packaged Facts forecasts ongoing growth in tandem with the pet market overall. 

What You’ll Get in This Report 

Cat Litter: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of cat litter through all channels in the U.S. market, focusing on the key factors driving the market and highlighting sales trends and marketing opportunities. The report covers channel shares, competitive strategies of key players, trends and hits in new product development, product type and brand usage patterns, and consumer attitudes. The information and analysis in the report is highly accessible, presented in concise text with easy-to-read and practical tables, charts, graphs, including detailed consumer demographic data.

Report Methodology 

The information in Cat Litter: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including consumer survey data from Packaged Facts’ own National Pet Owners Survey and from Simmons’ Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from retail sales databases, consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.

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