The U.S. Candy and Gum Market

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Published Jun 1, 2000 | 351 Pages | Pub ID: LA564

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With candy market sales at an all-time high, this report from Packaged Facts dissects the $23.5-billion market for chocolate candy, hard candy, soft candy, mints and gum, covering both the mass-market and gourmet levels. Market size, growth and composition are tabulated, with sales projections through 2004. Competition at the retail level as a major impetus to market growth is covered in full, as are consumer demographics by product type, brand and usage levels.
  1. Executive Summary
    • Scope and Methodology
      • Market Parameters
      • Report Methodology
    • The Products
      • Three Major Categories
      • Mass Market vs. Gourmet
      • Candy Before Chocolate
      • From Van Houten to Hershey
      • Modern Gum
      • Federal Regulation
    • The Market
      • Retail Sales Approach $22 Billion
      • Table 1-1: Retail Sales of U.S. Candy and Gum Market, 1995-2004 (dollars): Chocolate, Non-Chocolate, Gum, Total
      • Mass-Market Sales at $8.7 Billion
      • Per Capita Consumption of Candy and Gum at 27 Pounds
      • Chocolate Candy at 55% of Retail Sales
      • Non-Seasonal Chocolates at 40% of Mass-Market Sales
      • Easter Candies at 39% of Specialty Product Sales
      • Sugar-Free Gum Claims Half of Gum Market
      • Bubble Gum at One-Fourth of Category
      • Room for Growth
      • A $27 Billion Market by 2004
    • The Marketers
      • Hershey Stretches Lead Over Mars
      • Wrigley Claims Half of Gum Market
      • Figure 1-1: Top Candy Marketers by Mass-Market Share, 1999 (percent): 7 Marketers, Private Label, Other
      • Strategic Options
      • Godiva Leads in Gourmet Chocolates
      • Nabisco Claims the Non-Chocolate Spotlight
      • Wrigley Holds the Line
      • Something for Everyone
      • Nearly 1,700 New SKUs in 1999
      • The National Consumer Advertising Pie
      • Wrigley's Is Most Heavily Advertised Brand Line
    • Distribution and Retail
      • Confectionery Is Most Widely Distributed Food
      • Virtually All Warehoused
      • Role of Wholesalers
      • Role of Brokers
      • A Hitch in Hershey Distribution
      • Market Shares by Retail Sector
      • Supermarkets Account for 46% of Mass Channel Big Three
      • Four Leading Outlets Vie for Share
      • Mass Merchandisers Growing Fastest in Sales
    • The Consumer
      • 80% of Adults Use Candy
      • Index of 105 for Females
      • 61% of Adults Use Hard Candy/Breath Mints
      • Index of 119 for Blacks
      • 58% of Adults Use Gum
      • Index of 137 for 18-24 Year-Olds

  2. The Products
    • Introduction
      • Scope of Report
      • Product Categories
      • Mass Market vs. Gourmet
      • The Gourmet Spectrum
      • A Middle Path
      • International Traffic
    • Historical Background
      • Definition of Candy
      • Candy Before Chocolate
      • Cocoa Before Chocolate Bars
      • From Van Houten to Hershey
      • The Evolution of Gum
      • Products with a Past
    • Product Classifications and Characteristics
      • Chocolate and Non-Chocolate
      • Chocolate Candy
      • The Contents of Chocolate
      • Varieties of Chocolate
      • Defining Gourmet Chocolate Non-Chocolate Candy
      • Candy Sizes and Packages
      • Packaged vs. Bulk
      • Another Meaning of "Bulk"
      • Seasonal Candy vs. Seasonal Packaging
      • Sugar-Free, Low-Fat, and Organic Products
      • Shelf Life of Candy
      • Types of Gum
      • Chewing Gum vs. Bubble Gum
      • Regular vs. Sugar-Free
      • Packaging
      • Table 2-1: Types of Chocolate Candy (6 Types w/Description)
      • Table 2-2: Types of Non-Chocolate Candy (6 Types w/Description)
      • Table 2-3: Candy Sizes and Packages (8 Types w/Description)
    • The Regulatory Environment
      • Federal Regulation
      • Chocolate Battles in Europe

  3. The Market
    • Figure 3-1: Estimated U.S. Retail Sales of Candy and Gum, 1995-1999 (dollars)
    • Market Size and Growth
      • Retail Sales Approach $22 Billion
      • Chocolate Candy at $11.9 Billion
      • Mass-Market Sales at $8.7 Billion
      • A Mass-Market Spurt for Seasonal Candy
      • Per Capita Consumption of Candy and Gum at 27 Pounds
      • Per Capita Consumption of Chocolate Candy at 12+ Pounds
      • Table 3-1: Estimated U.S. Retail Sales of Candy and Gum, 1995-1999 (dollars)
      • Table 3-2: Estimated U.S. Retail Sales of Candy and Gum by Product Category, 1995-1999 (dollars): Chocolate Candy, Non-Chocolate Candy, Gum
      • Table 3-3: U.S. Mass-Market Sales of Candy and Gum, 1995-1999 (dollars)
      • Table 3-4: U.S. Mass-Market Sales of Candy and Gum by Product Category, 1995-1999 (dollars): Non-Seasonal Chocolate Candy, Non-Seasonal Non-Chocolate Candy, Seasonal/Assorted Candy, Gum
      • Table 3-5: U.S. Per Capita Consumption of Candy and Gum, 1994-1998 (pounds)
      • Table 3-6: U.S. Per Capita Consumption of Chocolate Candy, Non-Chocolate Candy, and Gum, 1994-1998 (pounds)
    • Market Composition
      • Chocolate Candy at 55% of Retail Sales
      • Figure 3-2: Estimated Share of U.S. Retail Sales of Candy and Gum by Product Category, 1995. vs. 1999 (percent): Chocolate Candy, Non-Chocolate Candy, Gum
      • Non-Seasonal Chocolates at 40% of Mass-Market Sales
      • Figure 3-3: Share of U.S. Mass-Market Sales of Candy and Gum by Product Category, 1999 (percent): Non-Seasonal Chocolate Candy, Non-Seasonal Non-Chocolate Candy, Seasonal/Assorted Candy, Gum
      • Specialty Seasonal Candies Ring Up 24% of Mass-Market Sales
      • Figure 3-4: Share of U.S. Mass-Market Sales of Candy by Product Category, 1999 (percent): Non-Seasonal Chocolate Candy, Non-Seasonal Non-Chocolate Candy, Seasonal/Assorted Candy
      • Boxed/Bagged Chocolates at 20% of Candy Sales
      • Figure 3-5: Share of U.S. Mass-Market Sales of Candy by Product Type, 1999 (percent): 9 Product Types
      • Boxed/Bagged Products at 45% of Chocolate Sales
      • Table 3-7: Share of U.S. Mass-Market Sales of Non-Seasonal Chocolate Candy by Product Type, 1995 vs. 1999 (percent): 5 Product Types
      • Boxed/Bagged Chewy Candy at One-Third of Non-Chocolate Sales
      • Table 3-8: Share of U.S. Mass-Market Sales of Non-Seasonal Non-Chocolate Candy by Product Type, 1995 vs. 1999 (percent): 5 Product Types
      • Candy Sales During Easter at $1.8 Billion
      • Easter Candies at 39% of Specialty Product Sales
      • Table 3-9: Share of U.S. Mass-Market Sales of Seasonal Candy by Product Type, 1999 (percent): 4 Product Types, Other
      • Sugar-Free Gum Claims Half of Gum Market
      • Figure 3-6: Share of U.S. Mass-Market Gum Sales by Product Type: Regular vs. Sugar-Free, 1995 vs. 1999 (percent)
      • Bubble Gum at One-Fourth of Category
      • Grocery Stores Corner 23% Retail Share
      • Table 3-10: Estimated Share of U.S. Candy and Gum Market by Retail Sector, 1999 (percent): 5 Retail Sectors, Other
      • Limited Regional Variance in Candy Consumption
      • Table 3-11: Regional Usage Indices by Product Type: Candy, Hard Roll Candy/Breath Mints, and Chewing/Bubble Gum, 1999 (index): 3 Product Types
      • Top Cities for Chocolate
      • Chocolate Consumption by Age Bracket
    • Factors to Market Growth
      • Room for Growth
      • Facing an Aging Population
      • Table 3-12: Projected U.S. Population by Age Bracket, 2000-2010 (number): From Age Under 5 to Age 100 and Over
      • A Growing Market of Minority Consumers
      • Table 3-13: Population Projections for Selected U.S. Racial Populations, 2000-2020 (number): Non-Hispanic White, Non-Hispanic Black, Hispanic, Non-Hispanic Asian-American
      • Cleaning Up Candy's Image
      • Candy as Entree
      • The New Product Parade
      • Widening Channels for Candy
      • Going Online to Build Sales
      • Stable Prices for Raw Ingredients
      • Hershey vs. Mars
    • Projected Market Growth
      • A $27 Billion Market by 2004
      • Table 3-14: Projected U.S. Retail Sales of Candy and Gum, 1999-2004 (dollars)
      • 5% Growth Rates Projected for Chocolates and Non-Chocolates
      • Table 3-15: Projected U.S. Retail Sales of Candy and Gum by Product Category, 1999-2004 (dollars): Chocolate Candy, Non-Chocolate Candy, Gum

  4. The Marketers
    • Marketer Overview
      • A Crowded Arena
      • Seven Top Candy Marketers
      • Second-Echelon Candy Marketers
      • Hundreds of Niche Candy Marketers
      • Compact Field for Gum
      • Table 4-1: The U.S. Candy Market: Selected Marketers and Their Top Brands (116 Marketers and Their Brands)
    • Marketer and Brand Shares
      • Note on IRI Data
      • Hershey Stretches Lead Over Mars
      • Nabisco Edges Out Nestlé
      • Figure 4-1: Top Candy Marketers by Mass-Market Share, 1999 (percent): 7 Marketers, Private Label, Other
      • Slipping Shares for Russell Stover and Brach's
      • Tootsie Roll in Seventh Place
      • Private-Label Share at 2%
      • Hershey Corners Two-Fifths of Non-Seasonal Chocolates
      • Figure 4-2: Top Non-Seasonal Chocolate Candy Marketers by Mass-Market Share, 1999 (percent): 5 Marketers, Other
      • Hershey and Mars in Boxed/Bagged Chocolates
      • Hershey, Mars, and Nestlé Divide Chocolate Bar Segment
      • Big Three in Snack-Size Chocolate
      • Hershey Challenges Russell Stover Gift in Box Chocolates
      • Sticks Catching Twix in Chocolate-Covered Cookie Segment
      • Nabisco Means Business in Non-Chocolate
      • Figure 4-3: Top Non-Seasonal Non-Chocolate Candy Marketers by Mass-Market Share, 1999 (percent): 5 Marketers, Other
      • Nabisco Takes First from Mars in Non-Chocolate Chewy Candy
      • Nabisco Takes First from Hershey in Sugar Candy
      • Nabisco Claims Half of Mint Segment
      • Hershey Leads with Two-Thirds of Licorice Sales
      • Gains and Losses in Non-Chocolate Candy Bars
      • Hershey at Top in Specialty Nut/Coconut Candy
      • Mars Claims Over Half of Chewy Snack-Size Candy Sales
      • Altoids Takes First in Breath Fresheners
      • Nestlé Tops Novelty Candy Segment
      • Specialist/Mainstreamer Split in Diet Candy
      • Hershey at 30% of Seasonal Candy Sales
      • Figure 4-4: Top Seasonal Candy Marketers by Mass-Market Share, 1999 (percent): 3 Marketers, Other
      • Hershey Gathers One-Third of Easter Sales
      • Hershey and Mars Pace Christmas Segment
      • Hershey Edges Out Russell Stover in Valentine's Candy
      • Hershey's Claims One-Fourth of Halloween Candy
      • Specialists in "All Other Seasonal" Segment
      • Wrigley Claims Half of Gum Market
      • Figure 4-5: Top Gum Marketers by Mass-Market Share, 1999 (percent): 3 Marketers/Brands
      • Three Players in Sugar-Free Gum
      • Wrigley Rules in Regular Gum
      • Table 4-2: Top Marketers and Brands by Mass-Market Share: Boxed/Bagged Chocolate Candy or Candy Bars, 1999 (percent): 9 Marketers/21 Brands, Others
      • Table 4-3: Top Marketers and Brands by Mass-Market Share: Chocolate Candy or Candy Bars, 1999 (percent): 4 Marketers/12 Brands, Others
      • Table 4-4: Top Marketers and Brands by Mass-Market Share: Snack-Size Chocolate Candy, 1999 (percent): 3 Marketers/12 Brands, Others
      • Table 4-5: Top Marketers and Brands by Mass-Market Share: Gift Box Chocolates, 1999 (percent): 4 Marketers/5 Brands, Others
      • Table 4-6: Top Marketers and Brands by Mass-Market Share: Chocolate-Covered Cookies/Wafers, 1999 (percent): 2 Marketers/5 Brands, Others
      • Table 4-7: Top Marketers and Brands by Mass-Market Share: Boxed/Bagged Non-Chocolate Chewy Candy, 1999 (percent): 5 Marketers/13 Brands, Others
      • Table 4-8: Top Marketers and Brands by Mass-Market Share: Hard Sugar Candy in Package/Roll, 1999 (percent): 4 Marketers/8 Brands, Others
      • Table 4-9: Top Marketers and Brands by Mass-Market Share: Plain Mints, 1999 (percent): 3 Marketers/11 Brands, Others
      • Table 4-10: Top Marketers and Brands by Mass-Market Share: Licorice, 1999 (percent): 3 Marketers/5 Brands, Others
      • Table 4-11: Top Marketers and Brands by Mass-Market Share: Non-Chocolate Chewy Candy Bars, 1999 (percent): 4 Marketers/14 Brands, Others
      • Table 4-12: Top Marketers and Brands by Mass-Market Share: Specialty Nut/Coconut Candy, 1999 (percent): 5 Marketers/9 Brands, Others
      • Table 4-13: Top Marketers and Brands by Mass-Market Share: Non-Chocolate Chewy Snack-Size Candy, 1999 (percent): 4 Marketers/12 Brands, Others
      • Table 4-14: Top Marketers and Brands by Mass-Market Share: Breath Fresheners, 1999 (percent): 4 Marketers/4 Brands, Others
      • Table 4-15: Top Marketers and Brands by Mass-Market Share: Novelty Candy, 1999 (percent): 7 Marketers/12 Brands, Others
      • Table 4-16: Top Marketers and Brands by Mass-Market Share: Diet Candy, 1999 (percent): 7 Marketers/9 Brands, Others
      • Table 4-17: Top Marketers and Brands by Mass-Market Share: Easter Candy, 1999 (percent): 7 Marketers/12 Brands, Others
      • Table 4-18: Top Marketers and Brands by Mass-Market Share: Christmas Candy, 1999 (percent): 4 Marketers/8 Brands, Others
      • Table 4-19: Top Marketers and Brands by Mass-Market Share: Valentine Candy, 1999 (percent): 5 Marketers/9 Brands, Others
      • Table 4-20: Top Marketers and Brands by Mass-Market Share: Halloween Candy, 1999 (percent): 5 Marketers/19 Brands, Others
      • Table 4-21: Top Marketers and Brands by Mass-Market Share: All Other Seasonal Candy, 1999 (percent): 7 Marketers/7 Brands, Others
      • Table 4-22: Top Marketers and Brands by Mass-Market Share: Sugar-Free Gum, 1999 (percent): 3 Marketers/10 Brands, Others
      • Table 4-23: Top Marketers and Brands by Mass-Market Share: Regular Gum, 1999 (percent): 4 Marketers/16 Brands, Others
    • The Competitive Situation
      • Strategic Options
      • The Hershey and Mars Rivalry
      • Godiva Leads in Gourmet Chocolates
      • Other Top Gourmet Marketers
      • Nabisco Claims the Non-Chocolate Spotlight
      • Altoids: A Blast from the Past
      • Competition in Gum
      • Picking Battles
      • Acquisitions at the Top
    • Competitive Profile: Hershey Chocolate USA (Hershey Foods Corp.)
      • Corporate Overview
      • #1 U.S. Candy Marketer
      • Chocolate and Non-Chocolate Product Lines
      • Candy Shares and Sales
      • Golden but not Gourmet
      • Leaping into Non-Chocolates with Leaf
      • Kinks in the System
    • Competitive Profile: M&M/Mars (Mars, Inc.)
      • Corporate Overview
      • At Home and Abroad
      • Candy and Candy-Branded Product Lines
      • Candy Shares and Sales
      • A Novel Strategy?
    • Competitive Profile: Nabisco Holdings Corp.
      • Corporate Overview
      • A Non-Chocolates Sweep
      • Stretching Out LifeSavers
      • www.candystand.com
      • The Favorite Brands Line-Up
      • Candy and Gum Shares and Sales
    • Competitive Profile: Nestlé Chocolates & Confections
      • (Nestlé S.A., Switzerland)
      • Corporate Overview
      • Candy Brands
      • Candy Shares and Sales
      • The Case for Treasures
      • From Bugs to Willy Wonka
      • Crunching into Internet Marketing
    • Competitive Profile: Russell Stover Candies, Inc.
      • Corporate Overview
      • License for a New Generation
      • Candy Shares and Sales
      • Battle of the Boxes: Enter Hershey
      • The Candy Bar Challenge: Enter Russell Stover
    • Competitive Profile: Brach's Confections, Inc.
      • Corporate Overview
      • Product Lines
      • Product and Retail Diversification
      • Co-Branding and Licensing
      • Candy Sales and Shares
    • Competitive Profile: Tootsie Roll Industries, Inc.
      • Corporate Overview
      • Strong Brand Portfolio
      • A High-History, Low-Fat Advantage
      • Candy Shares and Sales
      • Distance from Wall Street
    • Competitive Profile: Godiva Chocolatier, Inc. (Campbell Soup Co.)
      • Company Overview
      • Godiva Chocolates for U.S. Consumers
      • Keeping Up with the Scharffen Bergers
      • Product Line
      • Godiva in the Grocery Store
      • Godiva Boutiques
      • Packaging Focus
      • Investment in Direct Marketing
      • Investment in Advertising
    • Competitive Profile: Wm. Wrigley Jr. Co., Inc.
      • Corporate Overview
      • Stable of Brands
      • Tradition Under Attack
      • New Age Gums
      • Gum Sales and Shares
      • William Wrigley GenX
    • Competitive Profile: Warner-Lambert Co.
      • Corporate Overview
      • Product Line-Up
      • Gum/Mint Synergy
      • Confectionery Sales and Shares
      • Slipping on the Cutting Edge
    • Marketing and New Product Trends
      • Something for Everyone
      • Nearly 1,700 New SKUs in 1999
      • Going to Extremes in Flavor
      • Chilling Times for Gums and Mints
      • Darker Days for Chocolate
      • Less Is More
      • Churning the Product
      • Loaded Not Skimmed
      • Falling Sales for Reduced-Fat
      • Mixed Messages on Sugar-Free
      • The Natural Movement
      • New Wave of Nutraceuticals
      • Novelty Candies
      • Interactive Candies
      • License to Sell
      • Table 4-24: The U.S. Candy and Gum Market: Selected New Product Introductions, 1998 - Winter 1999
    • Consumer Advertising and Promotion
      • National Consumer Advertising Estimated at $750 Million
      • Three Marketers Account for Three-Fifths of Advertising
      • M&M's Is Most Heavily Advertised Chocolate Brand
      • Starburst and LifeSavers Lead in Non-Chocolates
      • Certs the Most Heavily Promoted Mint
      • Wrigley Is Top Advertiser in Gum Market
      • Advertising Positioning: Several Themes, Different Audiences
      • Flavor and Fun
      • Rewards and Romance
      • Low-Fat and High-Nutrition Positionings
      • Good Reasons for Sugar-Free Gums
      • Making the Point with Humor
      • Nostalgia Old and New
      • Coupons, Samples, and Recipes
      • Gifts, Games, and Sweepstakes
      • Examples of Consumer Advertising and Promotion
    • Trade Advertising and Promotion
      • Marketers and Trade Advertising
      • Trade Ad Formats
      • Promotions Are Standard
      • Co-Op Offers
      • Trade Shows Are Vital

  5. Distribution and Retail
    • At the Distribution Level
      • Candy Is Most Widely Distributed Food
      • Virtually All Warehoused
      • Role of Wholesalers
      • Role of Brokers
      • A Hitch in Hershey Distribution
    • At the Retail Level
      • Market Shares by Retail Sector
      • Figure 5-1: Estimated Share of U.S. Candy and Gum Market by Retail Sector, 1999 (percent): 5 Types of Retail Outlet, Other
      • Supermarkets Account for 46% of Mass Channel Big Three
      • Figure 5-2: Share of U.S. Candy and Gum Sales by Mass-Market Sector, 1999 (percent): Supermarkets, Mass Merchandisers, Drugstores
      • Four Leading Outlets Vie for Share
      • Mass Merchandisers Growing Fastest in Sales
      • Wal-Mart's Foray into Food
      • Rethinking the Checkstand
      • Impulse Purchases: M&M/Mars Research
      • Triple Profits: The LifeSavers Study
      • Top Candy Segments for Private Label
      • Table 5-1: Top Private-Label Candy Segments by Mass-Market Dollar Sales and Market Share, 1999 (dollars and percent): 7 Segments
      • Private-Label Performance by Sector
      • Table 5-2: Top Private-Label Candy Segments: Market Share by Retail Sector, 1999 (percent): 7 Segments/3 Types of Retail Outlet
    • Retail Focus: Supermarkets
      • Sector Overview
      • Candy and Gum at $4.7 Billion in Grocery Stores
      • Losing Ground Against Mass Merchandisers
      • Supermarkets Step Up Merchandising Efforts
    • Retail Focus: Mass Merchandisers
      • Sector Overview
      • $3.6 Billion in Candy and Gum Sales
      • Supercenters Shake Up Grocery Sector
      • Candy Merchandising Similar to Supermarkets'
    • Retail Focus: Convenience Stores
      • Sector Overview
      • Candy at 5% of In-Store Sales
      • Sizing Up Against the Competition
      • The Fix at the Front End
    • Retail Focus: Drugstores
      • Sector Overview
      • Candy Ranks Second Among Drugstore Consumables
      • Slight Sag in Candy Sales
      • Seasonal Candy No Longer a Hot Spot
      • Larger Formats Step on Drugstore Sales
      • Drugstores vs. Convenience Stores
      • Candy Merchandising and CVS
    • Other Outlets
      • Vending Sales of Candy Bars on the Rebound
      • Warehouse Clubs
      • Gourmet Outlets
      • Natural Supermarkets

  6. The Consumer
    • Overview of Consumer Data
      • The Simmons Survey System
      • Demographic Data on Candy and Gum
      • Overall Penetration by Product Type
      • Table 6-1: U.S. Adult Usage Levels for Selected Candy and Gum Classifications (% adults): 8 Classifications
    • Use of Candy
      • 80% of U.S. Adults Use Candy
      • Index of 105 for Females
      • Usage Heaviest at Bottom of Age Bracket Ladder
      • The Female and Minority Skew: Examples and Exceptions
      • Never or No Longer Marrieds as Candy Fans
      • Blue-Collar Slant to Mass-Market Brands
      • Rugged Individualism in the Midwest
      • Table 6-2a: U.S. Adult Usage Levels for Candy: Overall and by Brand/Variety, 1999 (% adults): 74 Classifications
      • Table 6-2b: Selected Indices for U.S. Adult Usage of Candy: Users vs. Heavy Users, 1999 (U.S. Adults)
      • Table 6-2c: Demographic Characteristics Favoring Use of Candy: Users vs. Heavy Users, 1999 (U.S. Adults)
      • Table 6-3a: Demographic Characteristics Favoring Use of Hershey's Reese's Candy: Reese's Peanut Butter Cup, Reese's Crunchy Peanut Butter Cup, and Reese's Pieces, 1999 (U.S. Adults)
      • Table 6-3b: Demographic Characteristics Favoring Use of Hershey Candy: Hershey's Kisses, Hershey's Hugs, and Hershey's Nuggets, 1999 (U.S. Adults)
      • Table 6-3c: Demographic Characteristics Favoring Use of Hershey Candy: Hershey's Almond, Hershey's Milk Chocolate, and Hershey's Special Dark, 1999 (U.S. Adults)
      • Table 6-3d: Demographic Characteristics Favoring Use of Hershey Candy: Kit Kat, Almond Joy, and Mounds, 1999 (U.S. Adults)
      • Table 6-3e: Demographic Characteristics Favoring Use of Hershey Candy: York Peppermint Patties, Whoppers, and Milk Duds, 1999 (U.S. Adults)
      • Table 6-3f: Demographic Characteristics Favoring Use of Hershey Candy: Twizzlers vs. Good & Plenty, 1999 (U.S. Adults)
      • Table 6-3g: Demographic Characteristics Favoring Use of Hershey Candy: Mr. Goodbar, Krackel, and Heath Bar, 1999 (U.S. Adults)
      • Table 6-3h: Demographic Characteristics Favoring Use of Hershey Candy: Rolo, 5th Avenue, and Bar None, 1999 (U.S. Adults)
      • Table 6-3i: Demographic Characteristics Favoring Use of Hershey Candy: NutRageous, Cadbury, and Whatchamacallit, 1999 (U.S. Adults)
      • Table 6-3j: Demographic Characteristics Favoring Use of Hershey Candy: Zero, Symphony, and Skor, 1999 (U.S. Adults)
      • Table 6-3k: Demographic Characteristics Favoring Use of Hershey Candy: Hershey's Sweet Escapes vs. Hershey's TasteTations, 1999 (U.S. Adults)
      • Table 6-4a: Demographic Characteristics Favoring Use of Mars Candy: Snickers, 3 Musketeers, and Mars, 1999 (U.S. Adults)
      • Table 6-4b: Demographic Characteristics Favoring Use of Mars Candy: M&M's Peanut vs. M&M's Plain, 1999 (U.S. Adults)
      • Table 6-4c: Demographic Characteristics Favoring Use of Mars Candy: M&M's Almond vs. M&M's Peanut Butter, 1999 (U.S. Adults)
      • Table 6-4d: Demographic Characteristics Favoring Use of Mars Candy: Milky Way, Milky Way Lite, and Milky Way Dark, 1999 (U.S. Adults)
      • Table 6-4e: Demographic Characteristics Favoring Use of Mars Candy: Twix Caramel, Twix Peanut Butter, Dove Chocolate Promises, 1999 (U.S. Adults)
      • Table 6-4f: Demographic Characteristics Favoring Use of Mars Candy: Skittles vs. Starburst, 1999 (U.S. Adults)
      • Table 6-5a: Demographic Characteristics Favoring Use of Nestlé Candy: Butterfinger vs. Baby Ruth, 1999 (U.S. Adults)
      • Table 6-5b: Demographic Characteristics Favoring Use of Nestlé Candy: Nestlé Crunch, Nestlé Milk Chocolate, and Nestlé Almond, 1999 (U.S. Adults)
      • Table 6-5c: Demographic Characteristics Favoring Use of Nestlé Candy: Nestlé Chunky vs. Nestlé Alpine White, 1999 (U.S. Adults)
      • Table 6-5d: Demographic Characteristics Favoring Use of Nestlé Candy: Raisinets, Bit-O-Honey, and Sweet Tarts, 1999 (U.S. Adults)
      • Table 6-5e: Demographic Characteristics Favoring Use of Nestlé Candy: Laffy Taffy vs. After Eight Mints, 1999 (U.S. Adults)
      • Table 6-6a: Demographic Characteristics Favoring Use of Brach's Candy: Brach's vs. Andes, 1999 (U.S. Adults)
      • Table 6-6b: Demographic Characteristics Favoring Use of Tootsie Roll Candy: Tootsie Roll vs. Junior Mints, 1999 (U.S. Adults)
      • Table 6-6c: Demographic Characteristics Favoring Use of Tootsie Roll Candy: Sugar Babies, Sugar Daddy, and Charleston Chew, 1999 (U.S. Adults)
      • Table 6-6d: Demographic Characteristics Favoring Use of Storck Candy: Werther's vs. Reisen, 1999 (U.S. Adults)
      • Table 6-6e: Demographic Characteristics Favoring Use of Candy: Clark, Goobers, and Pearson's Mint Patties, 1999 (U.S. Adults)
      • Table 6-6f: Demographic Characteristics Favoring Use of Candy: Toblerone vs. Mon Cheri, 1999 (U.S. Adults)
    • Use of Boxed Chocolates
      • 43% of Adults Use Boxed Chocolates
      • Demographics for Boxed Chocolates
      • Russell Stover and Whitman
      • Downscale Demographics for Cadbury
      • The Special Case of See's
      • The Gift of Godiva
      • Table 6-7a: Demographic Overview of Users of Boxed Chocolates by Brand: Overall, for Gift-Giving, or for Self, 1998 (% adults, median age, median household income): 28 Classifications
      • Table 6-7b: Demographic Characteristics Favoring Use of Boxed Chocolates: Gift-Giving vs. for Self, 1998 (U.S. Adults)
      • Table 6-7c: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Russell Stover for Gift-Giving and for Self, 1998 (U.S. Adults)
      • Table 6-7d: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Whitman's for Gift-Giving and for Self, 1998 (U.S. Adults)
      • Table 6-7e: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Cadbury for Gift-Giving and for Self, 1998 (U.S. Adults)
      • Table 6-7f: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of See's for Gift-Giving and for Self, 1998 (U.S. Adults)
      • Table 6-7g: Demographic Characteristics Favoring Use of Boxed Chocolates by Brand: Usage of Godiva for Gift-Giving and for Self, 1998 (U.S. Adults)
    • Use of Hard Roll Candy and Breath Mints
      • 61% of Adults Use Hard Candy/Breath Mints
      • Index of 119 for Blacks
      • Consumer Patterns: Regular Varieties
      • Consumer Patterns: Sugar-Free Varieties
      • Variations by Brand
      • Table 6-8a: U.S. Adult Usage Levels for Hard Candy/Breath Mints: Overall and by Brand/Variety, 1999 (% adults): 15 Classifications
      • Table 6-8b: Selected Indices for U.S. Adult Usage of Hard Candy/Breath Mints: Overall, Regular, and Sugar-Free, 1999 (U.S. Adults)
      • Table 6-8c: Demographic Characteristics Favoring Use of Hard Candy/Breath Mints: Overall, Regular, and Sugar-Free, 1999 (U.S. Adults)
      • Table 6-8d: Demographic Characteristics Favoring Use of Nabisco Hard Candy/Breath Mints: BreathSavers, LifeSavers Fruit Flavors, and LifeSavers Mint Flavors, 1999 (U.S. Adults)
      • Table 6-8e: Demographic Characteristics Favoring Use of Nabisco Hard Candy/Breath Mints: LifeSavers Holes vs. LifeSavers Fruit Juicers, 1999 (U.S. Adults)
      • Table 6-8f: Demographic Characteristics Favoring Use of Ferrero Hard Candy/Breath Mints: Tic Tac Mint Flavors vs. Tic Tac Fruit Flavors, 1999 (U.S. Adults)
      • Table 6-8g: Demographic Characteristics Favoring Use of Warner-Lambert Hard Candy/Breath Mints: Certs Regular Mint, Certs Cool Mint, and Certs Sugar-Free, 1999 (U.S. Adults)
      • Table 6-8h: Demographic Characteristics Favoring Use of Hard Candy/Breath Mints: Mentos Mint vs. Mentos Mixed Fruit, 1999 (U.S. Adults)
    • Use of Chewing and Bubble Gum
      • 58% of Adults Use Gum
      • Index of 137 for 18- to 24-Year-Olds
      • Variations by Brand
      • Table 6-9a: U.S. Adult Usage Levels for Chewing/Bubble Gum: Overall and by Brand/Variety, 1999 (% adults): 28 Classifications
      • Table 6-9b: Selected Indices for U.S. Adult Usage of Chewing/Bubble Gum: Users vs. Heavy Users, 1999 (U.S. Adults)
      • Table 6-9c: Demographic Characteristics Favoring Use of Chewing/Bubble Gum: Users vs. Heavy Users, 1999 (U.S. Adults)
      • Table 6-9d: Demographic Characteristics Favoring Use of Wrigley Gum: Doublemint, Spearmint, and Winterfresh, 1999 (U.S. Adults)
      • Table 6-9e: Demographic Characteristics Favoring Use of Wrigley Gum: Juicy Fruit vs. Big Red, 1999 (U.S. Adults)
      • Table 6-9f: Demographic Characteristics Favoring Use of Wrigley Gum: Extra Chewing Gum, Extra Bubble Gum, and Freedent, 1999 (U.S. Adults)
      • Table 6-9g: Demographic Characteristics Favoring Use of Warner-Lambert Gum: Trident Chewing Gum vs. Trident Soft Bubble Gum, 1999 (U.S. Adults)
      • Table 6-9h: Demographic Characteristics Favoring Use of Warner-Lambert Gum: Dentyne Cinnamon, Dentyne Spearmint, and Dentyne Sugar-Free, 1999 (U.S. Adults)
      • Table 6-9i: Demographic Characteristics Favoring Use of Warner-Lambert Gum: Bubblicious vs. Clorets, 1999 (U.S. Adults)
      • Table 6-9j: Demographic Characteristics Favoring Use of Nabisco Gum: Carefree Chewing Gum vs. Carefree Bubble Gum, 1999 (U.S. Adults)
      • Table 6-9k: Demographic Characteristics Favoring Use of Nabisco Gum: Bazooka Regular vs. Bazooka Sugar-Free, 1999 (U.S. Adults)
      • Table 6-9l: Demographic Characteristics Favoring Use of Nabisco Gum: Bubble Yum Regular vs. Bubble Yum Sugar-Free, 1999 (U.S. Adults)

    Appendix I: Advertisements. This appendix appears in bound editions only.
    Appendix II: Addresses of Selected Marketers

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