The U.S. Market for Candy: Chocolate and Non-Chocolate
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Due to its variety and ubiquity, the U.S. candy market is mature. Ever-growing consumer health and obesity concerns have kept consumption levels generally flat. Moreover, marketer competition and innovation have been dampened by a sluggish economy, by market consolidation, and by rising costs.
Paradoxically, difficult times often drive consumers to comfort foods such as candy: the University of Michigan’s American Customer Satisfaction Index for third quarter 2004 showed Hershey and Mars products garnering the greatest increases in customer satisfaction ratings over the fiscal year. Due to caloric and carb concerns, and demographics conspire any near-future market surge in candy consumption is highly unlikely.
How does competition respond? Mostly in terms of an ongoing free-for-all whereby marketers are stretching beyond former class, retail, segment, and product boundaries to grab sales and share from competitors. Marketers are also updating marketing, tweaking offerings, and launching new products to target candy consumers of all stripes.
Packaged Facts’ new report, The U.S. Market for Candy, provides a comprehensive and unparalleled examination of the overall candy market. The report discusses where the industry is heading, and how you the business holder can best position themselves to compete and succeed in it. The report consists of two volumes, The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolates and The U.S. Market for Non-Chocolate Candy.
The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolates
Packaged Facts’ new report, The U.S. Market for Chocolate: Chocolate Bars, Bagged/Boxed Chocolates and Gourmet/Premium Chocolates, analyzes sales and growth potential for the chocolate category within the confectionery market (a companion volume covers non-chocolate candy). Included within this analysis are gourmet and low-carb/sugar-free products; surveys marketing, and new product trends. The report also dissects consumer demographics for chocolate candy overall and for leading brands. Variations in food- and health-related attitudes among chocolate candy consumers, heavy users of chocolates, users of premium brand chocolates, and non-chocolate candy consumers are also discussed.
The U.S. Market for Non-Chocolate Candy
Packaged Facts’ new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall. Trends are also discussed for fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report tracks, variations in food- and health-related attitudes among adult consumers of non-chocolate candy and presents comparisons with chocolate candy. Detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers are also examined.
The information in these reports is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the candy market and industry consultants. Secondary research entailed data-gathering from relevant trade, business, and government sources. Included within these sources were various pieces of company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2004) compiled by TNS Media Intelligence/CMR which is the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring and fall 2004. New product information is gathered via research literature, personal interviews and data compiled by ProductScan, a service of Datamonitor.
What You’ll Get in this Report
The U.S. Market for Candy: Chocolate and Non-Chocolate is a brand-new report that offers a unique perspective on the changing market for chocolate and non-chocolate candy. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Candy offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Marketers (including discussions of specific marketer brand and market shares)
- The Consumer (who’s buying what, and where)
- The Products
- Trends and Opportunities
Additional, extensive data is presented in an easy-to-read with practical charts, tables, and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
Whether your company is already competing in the chocolate and non-chocolate candy market, or is considering making the leap into chocolate and candy, this report will prove invaluable. The report provides a comprehensive package of information and insight not offered in any other single source. Additionally, your company will gain a thorough understanding of the current market for candy and future projected sales and trends. A complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for chocolate and non-chocolate candy based on Simmons data are included within the report.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for chocolate and non-chocolate candy.
- Research and development professionals stay on top of competitor initiatives and explore demand for products in the candy arena.
- Advertising agencies working with clients in the food industry understand the product buyer and develop messages and images that compel consumers to purchase their products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information necessary for effective job performance.
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