Bundle: Breakfast Trends and Opportunities (3 Reports)

Published Aug 27, 2018 |
339 Pages |
Pub ID: LA15758985

Bundle: Breakfast Trends and Opportunities (3 Reports)
Special offer: now 20% off original full report price
This bundle is ideal for anyone seeking an in-depth, panoramic examination of the American market for breakfast products at retail and breakfast culinary trends at foodservice. Featured in this collection are three Packaged Facts reports published in 2018:
Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition
As analyzed and quantified in this report, several factors frame the market prospects for breakfast foods. Although the total population is expected to increase from 2018 to 2020, the fastest-growing age group are seniors, so breakfast players will need to be mindful of the habits and preferences of the older consumer to ensure market stability. Accounting for more than 60 million in 2018, Hispanics represent 18.5% of the population, and this group is set to grow 9.3% through 2020, requiringappeal to culturally specific values and priorities. While the child population will remain fairly static between 2018 and 2020, children wield significant influence in household food purchases, particularly in the case of breakfast cereal. Health and wellness trends have significant impact on consumer attitudes and behaviors when food shopping, and current trends include a greater focus on low/no sugar or low/no added sugars, which can challenge many breakfast food segments. Notably, breakfast believers—those who agree breakfast is more important than lunch or dinner—are more apt to shop Walmart for groceries. Additionally, combining portability and health in breakfast products is a key innovation trend.
This report details market opportunities in breakfast-oriented foods grouped into six categories: cereal, frozen breakfast, breakfastbreads , breakfast proteins, yogurt & smoothies, and “other” breakfast foods. By retail sales cold cereal (at $9.5 billion), bacon, and cup yogurt are the leading product types, but refrigerated yogurt drinks/smoothies take the lead by projected compound annual growth rate through 2022.
Report Methodology
Breakfast: Retail Product Trends and Opportunities in the U.S. covers consumer usage patterns, market innovation, and marketing strategies by category across this market. Data sources include a proprietary December 2017 consumer survey, based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. Also featured are consumer demographic, attitude, and trend data derived from Simmons Research national consumer surveys, which are booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population.
Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series
Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series tracks the rising profiles or fresh incarnations of the following menu items along with retail counterparts:
Breakfast doesn’t need to be a perfunctory meal best served in the morning. To capitalize on consumers’ free-form dining ways, many restaurants are creating single menus that work all day, incorporating everything from morning coffee to midnight snacks. All-day breakfast selections that can shape-shift their way through the day,multipurposing for breakfast, lunch, post-work drinks and takeout, dinner, and midnight snacks. Breakfast food menus and retail products can appeal to all budgets, all levels of appetite, and all food preferences and dietary requirements.
With the erosion of three squares a day and a clear distinction between light meals and heavy snacks, the percent of U.S. adults who agree that breakfast is the most important meal a day has notched down somewhat from 57% in 2007 to 52% in 2017. Even so, breakfast still beats the pancakes out of lunch (18%) or dinner (19%) by this measure. Beyond eggs, bacon, and toast, new incarnations of biscuits, donuts, and batter dishes such as waffles and pancakes have all hit thebigtime , born again as artisanal expressions of a new generation’s creativity. There are also specialty functional juices, signature breakfast sausage sandwiches, and fruit/grain food bowls to quell thirst or hunger any time of day. At the same time a widening range of global breakfast specialties continue to hit the trendwaves : Asian heritage bao, breakfasty versions of banh mi, and congee; spicy Mexican chilaquiles and migas ; Italian-style fritatas ; and Middle Eastern shakshuka. Several key drivers propelling these food trends are also discussed throughout this report.
Eggs: Culinary Trend Tracking Series
Eggs have always been a restaurant and home kitchen workhorse, but they have garnered new levels of respect.
As Eggs: Culinary Trend Tracking Series notes, consumers are seeking higher levels of protein in their diets—a movement favorable to eggs, with their six grams of high-quality protein. A single egg does contain 62% of the currently recommended daily intake for cholesterol, but the new nutritional consensus is that the cholesterol level in foods should not be of special dietary concern. And though growing consumer attention to livestock animal welfare presents a business and ethical challenge, specialty brands and product offerings are at least addressing these issues, as are related trends in the meat, poultry, and dairy cases.
While fresh eggs as grocery products have held a high and steady 93-94% usage rate over in U.S. households, according to national consumer survey data from Simmons Research, the percentage choosing to buy organic eggs notched up from 22% in 2010 to 26% in 2017. At the same time, Simmons data show that specialty egg offerings draw a significantly high share of health-conscious food shoppers, while store brands do the reverse. Dedicated vegetarians, for example, are nearly twice as likely to buy Land O’ Lakes, a brand line featuring organic eggs, cage-free eggs, and brown eggs with ALA Omega 3.
Eggs are also themenu-maker’s best friend: they are relatively inexpensive proteins, super-adaptable, and play well with a multitude of other ingredientsꟷfrom breakfast to late-night, and for carnivores and vegetarians alike. This report tracks the rising profiles or new incarnations of the following menu items:
- Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition (July 2018)
- Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series (May 2018)
- Eggs: Culinary Trend Tracking Series (May 2018)
Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition
As analyzed and quantified in this report, several factors frame the market prospects for breakfast foods. Although the total population is expected to increase from 2018 to 2020, the fastest-growing age group are seniors, so breakfast players will need to be mindful of the habits and preferences of the older consumer to ensure market stability. Accounting for more than 60 million in 2018, Hispanics represent 18.5% of the population, and this group is set to grow 9.3% through 2020, requiring
This report details market opportunities in breakfast-oriented foods grouped into six categories: cereal, frozen breakfast, breakfast
Report Methodology
Breakfast: Retail Product Trends and Opportunities in the U.S. covers consumer usage patterns, market innovation, and marketing strategies by category across this market. Data sources include a proprietary December 2017 consumer survey, based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income. Also featured are consumer demographic, attitude, and trend data derived from Simmons Research national consumer surveys, which are booklet-based surveys of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population.
Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series
Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series tracks the rising profiles or fresh incarnations of the following menu items along with retail counterparts:
- Asian Breakfast in the A.M.
- Breakfast Bowls of Champions
- Chilaquiles and Migas: Beyond the Breakfast Burrito
- Donuts with a Difference
- Eggs Benedict
- Frittatas as Open-Faced Omelets
- Juiced Up Juices
- Breakfast Sausage Breaks Out
- Shakshuka: Poached Eggs Middle East Style
- Toast and Breakfast Sandwiches
- Waffles, French Toast, and Pancakes
Breakfast doesn’t need to be a perfunctory meal best served in the morning. To capitalize on consumers’ free-form dining ways, many restaurants are creating single menus that work all day, incorporating everything from morning coffee to midnight snacks. All-day breakfast selections that can shape-shift their way through the day,
With the erosion of three squares a day and a clear distinction between light meals and heavy snacks, the percent of U.S. adults who agree that breakfast is the most important meal a day has notched down somewhat from 57% in 2007 to 52% in 2017. Even so, breakfast still beats the pancakes out of lunch (18%) or dinner (19%) by this measure. Beyond eggs, bacon, and toast, new incarnations of biscuits, donuts, and batter dishes such as waffles and pancakes have all hit the
Eggs: Culinary Trend Tracking Series
Eggs have always been a restaurant and home kitchen workhorse, but they have garnered new levels of respect.
As Eggs: Culinary Trend Tracking Series notes, consumers are seeking higher levels of protein in their diets—a movement favorable to eggs, with their six grams of high-quality protein. A single egg does contain 62% of the currently recommended daily intake for cholesterol, but the new nutritional consensus is that the cholesterol level in foods should not be of special dietary concern. And though growing consumer attention to livestock animal welfare presents a business and ethical challenge, specialty brands and product offerings are at least addressing these issues, as are related trends in the meat, poultry, and dairy cases.
While fresh eggs as grocery products have held a high and steady 93-94% usage rate over in U.S. households, according to national consumer survey data from Simmons Research, the percentage choosing to buy organic eggs notched up from 22% in 2010 to 26% in 2017. At the same time, Simmons data show that specialty egg offerings draw a significantly high share of health-conscious food shoppers, while store brands do the reverse. Dedicated vegetarians, for example, are nearly twice as likely to buy Land O’ Lakes, a brand line featuring organic eggs, cage-free eggs, and brown eggs with ALA Omega 3.
Eggs are also the
- Chilaquiles and Migas (Hispanic breakfast egg dishes)
- Deviled Eggs
- Eggs Benedict
- Frittatas
- Okonomiyaki Japanese Pancakes
- Meringues
- Shakshuka (Middle Eastern poached eggs in
sauce)savory - Sous Vide/Slow-Cooked Eggs
- Egg Yolks
Breakfast: Retail Product Trends and Opportunities in the U.S., 2nd Edition
Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series
Eggs: Culinary Trend Tracking Series
- CHAPTER 1: EXECUTIVE SUMMARY
- THE MARKET
- Scope of Report
- Report Methodology
- REPORT SUMMARY
- Market Factors
- Segment Dollar Size vs. Projected Growth Rate Leaders
- Table 1-1 Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and
- Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
- Attitudes Toward Breakfast
- Cereal
- Frozen Breakfast
- Breakfast Breads
- Breakfast Proteins
- Yogurt & Smoothies
- Other Breakfast Foods
- CHAPTER 2: MARKET FACTORS
- KEY POINTS
- POPULATION TRENDS
- Aging Population Impacts
- Table 2-1 Total U.S. Population by Age Demographic, 2016-2020 (in number and percent of adult population)
- Growth of Multicultural Population Influences Market
- Table 2-2 U.S. Population by Race/Ethnicity, 2016-2020 (in number and percent of population)
- THE FAMILY HOUSEHOLD
- Focus on Child Consumer to Foster Strong Breakfast Habits
- Table 2-3 U.S. Child Population by Age Bracket, 2016-2020 (in number and share of child population)
- Kids Wield Power Over Household Food Purchases, Especially Breakfast Foods
- Figure 2-1 Kids as Influencers, December 2017 (percent of respondents with children under 18 in HH)
- Table 2-4 Kids as Influences by Food Type, December 2017 (percent of respondents with children under 18 in HH)
- INCOME, CONSUMER CONFIDENCE, AND IMPACT GROCERY SPENDING
- Highest Household Income Demographics
- Figure 2-2 Median Household Incomes, by Age of Householder, 2016
- Rising Consumer Confidence Equates to Willingness to Spend
- Figure 2-3 Consumer Confidence, 2008-2018
- Gap Narrows Between Food Sales at Home and Away From Home
- Figure 2-4 Food Sales, 2008-2018
- HEALTH AND WELLNESS TRENDS
- American’s Waistlines Still Expanding
- Figure 2-5 Trends in Adult and Youth Obesity, 1999–2000 through 2013–2014
- The Importance of Health-Related Product Claims and Positioning
- Table 2-5 Shopper Draw for “No/Low” Claims, December 2017 (percent of adults)
- Table 2-6 Shopper Draw for Selected Dietary Lifestyle Product Claim, December 2017 (percent of adults)
- Implications for the Breakfast Food Market
- Healthy Breakfast Food at Retail
- Figure 2-6 Annie’s Homegrown Cereals
- Figure 2-7 Amy’s Kitchen
- Figure 2-8 Nature’s Path Sunrise Breakfast Biscuits
- The struggle between healthful and indulgent breakfast food at restaurants
- RETAIL SALES PROJECTIONS AND TRENDS
- Segment Dollar Size vs. Projected Growth Rate Leaders
- Table 2-7 Current and Projected U.S. Retail Sales of Selected Breakfast Products: By Category and Segment, 2016 vs. 2017 and 2022P (in millions of dollars and percent change)
- Walmart Leads in Grocery Retail
- Table 2-8 Selected Retail Chains Shopped, 2017 (percent)
- CHAPTER 3: ATTITUDES TOWARD BREAKFAST
- KEY POINTS
- Breakfast as the Most Important Meal of the Day
- Table 3-1 Attitudes Toward Relative Importance of Mealtimes, 2017 (percent)
- The “Breakfast Believer”
- Table 3-2 Usage Indexes for Breakfast Prioritizers by Demographic, 2017
- Breakfast Believers Tend to be Health-Minded
- Table 3-3 Selected Attitudes Toward Health and Food: Households Overall vs. Breakfast Prioritizers, 2017
- Breakfast Believers Feel Guilty Indulging in Sweets or Fattening Foods
- Table 3-4 Selected Attitudes Toward Indulgence and Food: Households Overall vs. Breakfast Prioritizers, 2017
- Household Penetration of Breakfast Foods
- Figure 3-1 Household Usage Rates of Selected Breakfast Foods, 2017 (percent)
- Table 3-5 Household Usage Rates and Indexes of Selected Breakfast Foods, 2017
- CHAPTER 4: CEREAL
- KEY POINTS
- HOUSEHOLD PENETRATION OF CEREAL
- Highest Usage Rates Among Breakfast Foods
- Table 4-1 Usage Rates for Cereal, 2017 (number and percent of households)
- Trends Over Time
- Figure 4-1 Household Usage Rates for Cereal, 2007-2017 (percent)
- Key Demographics
- Table 4-2 Usage Indexes for Cereal by Demographics, 2017
- MARKETING AND PRODUCT TRENDS
- Sweetening the Cereal Bowl to Drive Kid Appeal
- Figure 4-2 Kellogg’s Unicorn Cereal
- Figure 4-3 Post Cookie Cereals
- Figure 4-4 Kellogg’s Chocolate Cereals
- Overnight Oats Hit Morning Trifecta: Health, Quick Prep, and Portability
- Figure 4-5 Quaker Overnight Oats
- Figure 4-6 Dave’s Gourmet Overnight Oats
- Hot Cereals Focus on Single-Serve, Portable Formats Underscored With Health Claims
- Figure 4-7 thinkThin Protein & Fiber Hot Oatmeal
- CHAPTER 5: FROZEN BREAKFAST FOODS
- KEY POINTS
- HOUSEHOLD PENETRATION OF FROZEN BREAKFAST FOODS
- Waffles Post Highest Usage Rates
- Table 5-1 Usage Rates for Frozen Breakfast Foods, 2017 (number and percent of households)
- Trends Over Time
- Figure 5-1 Household Usage Rates for Frozen Breakfast Foods, 2007-2017 (percent)
- Key Demographics: Frozen Waffles/Pancakes/French Toast
- Table 5-2 Usage Indexes for Frozen Waffles/Pancakes/French Toast by Demographics, 2017
- Key Demographics: Frozen Entrées/Sandwiches
- Table 5-3 Usage Indexes for Frozen Entrées/Sandwiches by Demographics, 2017
- MARKETING AND PRODUCT TRENDS
- Innovation Attributes
- Kid Appeal
- Figure 5-2 Eggo
- Figure 5-3 Bagel Bites Breakfast
- Premium Quality and Unique Flavors
- Figure 5-4 WaffleWaffle
- Figure 5-5 Jimmy Dean Premium Breakfast Bowl
- Figure 5-6 El Monterey Morning Squares
- Nutrition
- Figure 5-7 Vans Simply Wholesome
- Figure 5-8 Kodiak Cakes Toaster Waffles
- CHAPTER 6: BREAKFAST BREADS
- KEY POINTS
- HOUSEHOLD PENETRATION OF BREAKFAST BREADS
- Perennial Favorites
- Table 6-1 Usage Rates for Breakfast Breads, 2017 (number and percent of households)
- Trends Over Time
- Figure 6-1 Household Usage Rates for Breakfast Breads, 2007-2017 (percent)
- Key Demographics: Bagels, Croissants, and Packaged Muffins
- Table 6-2 Usage Indexes for Bagels, Croissants, Packaged Muffins by Demographics, 2017
- Key Demographics: Breakfast Pastries
- Table 6-3 Usage Indexes for Breakfast Pastries by Demographics, 2017
- MARKETING AND PRODUCT TRENDS
- Balancing Health and Indulgence
- Integrating Health
- Figure 6-2 Franz Bakery Bagels
- Figure 6-3 Muffin Revolution
- The Indulgent Factor
- Figure 6-4 Entenmann’s Little Bites
- Figure 6-5 Lidl Italiamo
- CHAPTER 7: BREAKFAST PROTEINS
- KEY POINTS
- HOUSEHOLD PENETRATION OF BREAKFAST PROTEINS
- Eggs, Bacon, and Sausage: Breakfast and Breakfast All Day
- Table 7-1 Usage Rates for Breakfast Proteins, 2017 (number and percent of households)
- Trends Over Time
- Figure 7-1 Household Usage Rates for Breakfast Proteins, 2007-2017 (percent)
- MARKETING AND PRODUCT TRENDS
- Cues from Menu Trends
- Breakfast Bowls
- Figure 7-2 McDonald’s Breakfast Bowls
- Breakfast Hash
- Figure 7-3 Hash Kitchen Facebook Post, May 2018
- CHAPTER 8: YOGURT & SMOOTHIES
- KEY POINTS
- HOUSEHOLD PENETRATION OF YOGURT & SMOOTHIES
- Quick Breakfast Solutions
- Table 8-1 Usage Rates for Yogurt & Smoothies, 2017 (number and percent of households)
- Trends Over Time
- Figure 8-1 Household Usage Rates for Yogurt & Smoothies, 2007-2017 (percent)
- Key Demographics
- Figure 8-2 Yoplait Go-Gurt Sour Patch Kids
- Table 8-2 Usage Indexes for Yogurt & Smoothies by Demographics, 2017
- MARKETING AND PRODUCT TRENDS
- Innovation Through Flavor and Variety Expansion
- Mix-In Mania
- Figure 8-3 Chobani Flip Morning
- Figure 8-4 Yoplait Mix-Ins
- Figure 8-5 Noosa Mates
- International Yogurts
- Figure 8-6 Wallaby Organic
- Figure 8-7 Icelandic Provisions Skyr
- Figure 8-8 Oui by Yoplait
- Non-dairy
- Figure 8-9 Silk Yogurt Alternatives
- Figure 8-10 Kite Hill Almond Milk Yogurts
- Figure 8-11 Good Karma Flax Milk Yogurts
- Figure 8-12 Forager Cashew Milk Yogurts
- CHAPTER 9: OTHER BREAKFAST FOODS
- KEY POINTS
- HOUSEHOLD PENETRATION OF SELECT OTHER BREAKFAST FOODS
- Several Popular Types of Breakfast Bars
- Table 9-1 Usage Rates for Select Other Breakfast Foods, 2017 (number and percent of households)
- Trends Over Time
- Figure 9-1 Household Usage Rates for Select Breakfast Foods, 2007-2017 (percent)
- Key Demographics: Breakfast/Cereal/Granola Snacks & Bars
- Table 9-2 Usage Indexes for Breakfast/Cereal/Granola Snacks & Bars by Demographics, 2017
- Key Demographics: Toaster Pastries
- Table 9-3 Usage Indexes for Toaster Pastries by Demographics, 2017
- MARKETING AND PRODUCT TRENDS
- Toaster Pastries Focus on Kid Flavors
- Figure 9-2 Pop-Tarts Facebook, December 2017
- Figure 9-3 Pop Tarts Flavors
- Breakfast/Cereal/Granola Snacks & Bars Focus 0n Convenient Nutrition
- Figure 9-4 Nature Valley
- Figure 9-5 RxBar
- Figure 9-6 Lärabar Nut & Seed
Breakfast and Breakfast Foods All Day: Culinary Trend Tracking Series
- Introduction: Scope of Report
- Forward
- PROFILES
- Asian Influences in the A.M.
- Biscuit Love
- Breakfast Bowls of Champions
- Chilaquiles and Migas: Beyond the Breakfast Burrito
- Donuts with a Difference
- Bent Eggs Benedict
- Frittatas as Open-Faced Omelets
- Juices
- Breakfast Sausage Breaks Out
- Shaksuka: Poached Eggs Middle East Style
- Toasts and Breakfast Sandwiches
- Waffles, French Toast, and Pancakes
Eggs: Culinary Trend Tracking Series
- Introduction: Scope of Report
- Forward
- PROFILES
- Chilaquiles and Migas: Beyond the Breakfast Burrito
- Deviled Eggsplosion
- Bent Eggs Benedict
- Frittatas as Open-Faced Omelets
- There’s More to Meringue …
- Okonomiyaki: As You Like It Japanese Pancakes
- Shaksuka: Poached Eggs Middle East Style
- Sous Vide/Slow Cooked Eggs
- Yolk-Centric
In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.
We were unable to search inside this report.
No results matched your search criteria.
Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).
Please note that your term must be at least three characters long and numbers will be blocked by the # sign.