Co-Branded Credit Cards in the U.S., 8th Edition

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Published Jul 27, 2021 | 135 Pages | Pub ID: LA16452938
Co-Branded Credit Cards in the U.S., 8th Edition

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This report covers the U.S. market for co-branded credit cards, including retailer and travel cards, with an emphasis on credit card program features and benefits, marketing and loyalty program strategies, and growth trends. The report analyzes the impact of COVID-19 on the retail and travel sectors and on the co-branded credit card market, the going-forward strategies of top co-branded card issuers, key retailer programs and initiatives, and consumer use of co-branded cards.

More specifically, the report provides analysis and profiles of:
  • credit card receivables and purchase volume, including digital and contactless trends
  • purchase volume for the top ten co-branded card programs
  • retail, travel, and hospitality industry dynamics in the wake of COVID-19
  • reward categories most popular with consumers
  • leading co-branded card issuers: American Express, Capitol One, Chase, Citibank, and Synchrony Financial
  • leading airline co-branded card programs: American Airlines, Delta Air Lines, JetBlue Airways, Southwest Airlines, United Airlines
  • leading hotel co-branded card programs: Marriott International, Hilton Worldwide, InterContinental Hotels Group
  • leading retail/e-tail store co-branded card programs: Amazon/Prime, Costco, Target
  • co-branded card usage/monthly usage and cardholder demographics in comparison to major credit cards and to store cards overall, and also broken out by type (department store, warehouse club, airline/hotel, and Amazon/Prime).
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