Co-Branded and Affinity Cards in the U.S., 7th Edition

 
   Single User - $4,750
   Site License (one location, 10 users) - $7,125
   Corporate License - $9,500


Loading...
Published Jul 19, 2019 | 168 Pages | Pub ID: LA15895396

Download Sample

Co-Branded and Affinity Cards in the U.S., 7th Edition

Co-branded credit cards remain integral to issuers and retail partners alike: Packaged Facts estimates that, in 2018, co-branded credit cards generated $990 billion in purchase value, up an average of 7.9% from 2016. Travel and entertainment brands continue to dominate spending share, thanks to their high-spending affluent users. Co-branded card and loyalty programs increasingly serve as profit drivers for airlines—no surprise given the leverage industry consolidation and the treasure trove of customer information they can share with issuers keen to cross-sell products and services. The stakes are high: At American Airlines alone, some $3.1 billion in program miles were earned in 2018, while $3.4 billion in miles were redeemed.

Yet retailer co-branded credit card purchase value grew at the fastest annual rate travel and entertainment co-brands. Costco AnyWhere Visa performance has helped lift the entire segment, surpassing $100 billion in purchase value in 2018 while helping issuing partner Citibank build loans—an uncommon task for a co-branded card program that has begun to pay off. Meanwhile the rewards train continues to gather steam, as consumers continue to convert their non-rewards cards an assortment of rewards-based options. Ironically, while rewards are important to co-branded credit card users, they don’t trump the fundamentals: Attributes such as 100% fraud protection and great customer service rate higher.

Co-Branded and Affinity Credit Cards in the U.S., 7th Edition, provides a wealth of insight on this hugely important segment of the payments industry. More specifically, the report:
  • Provides a 2016-2018 market size for U.S. general-purpose credit cards and co-branded credit card purchase value, segmented by retailer, airline, and hotel-branded cards.
  • Provides 2016-2018 purchase value estimates for the top 10 U.S. co-branded credit card programs.
  • Identifies and segments the number of co-branded card programs and program partners by network, issuer, and partnership segment.
  • Provides market segment analysis for co-branded airline credit cards, including partnership changes; loyalty program usage trends; survey analysis focusing on the relationships among frequent flyer membership, frequent flyer redemption, frequent fliers, co-branded airline credit card usage and demographics; co-branded credit card and loyalty program profiles for Delta Air Lines, American Airlines, and United Airlines, including loyalty program and co-branded credit card program revenue analysis, card purchase value and loans outstanding trends, and program-related trends; and co-branded card program and program partner counts by network and issuer.
  • Provides market segment analysis for co-branded hotel credit cards, including partnership changes and loyalty program usage trends; survey analysis focusing on the relationships among loyalty membership, program redemption, frequent hotel users, co-branded hotel credit card usage and demographics; a co-branded credit card and loyalty program profile for Marriott International, including loyalty program and co-branded credit card program revenue analysis, and program-related trends; card purchase value trends; and co-branded card program and program partner counts by network and issuer.
  • Provides market segment analysis for co-branded retailer cards, including co-branded card program and program partner counts by network and issuer; co-branded credit card profiles for Costco, Sam’s Club, and BJ’s Wholesale Club, including program-related trends; card purchase value trends, co-branded card program and program partner counts by network and issuer; and demographic analysis.
  • Analyzes trends in credit card usage, usage engagement, and usage share by card network over time, focusing on age and HH income trends; and trends rewards vs. non-rewards, co-branded airline and co-branded hotel credit usage trends over time, focusing on HH income trends.
  • Identifies the types of co-branded and affinity credit cards used, including engagement analysis and demographic analysis by co-branded and affinity credit card category.
  • Assesses the degree a range of features and benefits influence credit card users and co-branded credit card users to sign up for a co-branded credit card, including perks, discounts, rewards fees, interest, financing, and other card benefits.
  • Analyzes trends in rewards credit card usage, by type of reward; and assesses rewards preferences among co-branded credit card users.
  • Executive Summary
    • Report Scope
    • Report Summary
      • Co-Branded Credit Card Market Size
      • Airline Co-Branded Card and Loyalty Programs
      • Hotel Co-Branded Card and Loyalty Programs
      • Retailer Co-Branded Card Programs
      • Co-Branded and Affinity Credit Card Usage Trends
      • Co-Branded Credit Card Application Influencers and Rewards Preferences
      • Co-Brand and Affinity Credit Card Issuers
  • Market Size and Forecast
    • Co-Branded Credit Card Market Size
      • Table General-Purpose Credit Card Purchase Value: Co-Branded vs. Non-Co-Branded Cards, 2016-2018
      • Table U.S. Airline, Hotel, and Retailer Co-Branded Credit Card Purchase Value, by Segment, 2016-2018
      • Top 10 Co-Branded Credit Card Programs
        • Table Top 10 U.S. Co-Branded Credit Card Programs, by Purchase Value, 2016-2018
      • Co-Branded Credit Card Market Share, by Top Issuers and Card Networks
        • Table U.S. Co-Branded Credit Card Purchase Value, by Card Network and Top Issuers, 2018
      • Number of Co-Branded Credit Card Programs
        • Table Number of U.S. Co-Branded Credit Card Programs, by Network, Segment, and Type, 2019
        • Table Number of U.S. Co-Branded Credit Card Programs (by Network, Segment, and Type), by Issuer, 2019
  • Airline Co-Branded Card and Loyalty Programs
    • Airline Co-Branded Credit Card Programs and Partners
      • By the Numbers
        • Table Airline Brands: U.S. Co-Branded Credit Card Programs, by Issuer, Network, and Card Type, 2019
      • Portfolio Wins and Losses
    • Consumer Analysis: Frequent Flyers & Airline Co-Branded Card Users
      • Frequent Airline Travelers
        • Table Frequent Airline Travel: Percentage Usage, Business vs. Personal, 2011-2019
      • Frequent Flyer Program Usage Generally Tracks Airline Use over Time
        • Table Airline Users, Frequent Flyer Program Members, and Membership-to-Flyer Ratio, by Airline, 2011-2019
      • Frequent Flyer Programs Do What They Set Out To Do
        • Table Frequent Flyer Program Membership (by Program) by Last Airline Flown Domestically, 2019
      • Delta Holds Loyalty Program Enrollment Crown
        • Table Frequent Flyer Program Members and Sole Program Users, by Airline, 2019
      • Southwest Holds Loyalty Program Engagement Crown
        • Table Frequent Flyer Program Redeemers, by Frequent Flyer Program, 2019
      • Business & Leisure Travelers: Opportunity across Flying Frequency Spectrum
        • Table Frequent Flyer Program Membership, Co-Branded Airline Credit Card Use, and Program Membership/Airline Card Use, by Number and Type of Domestic Flights, 2019
      • Demographics
        • Table Frequent Flyer Program Members (by Program), Co-Branded Airline Credit Card Users, And Program Membership/Airline Card Users, by Age, 2019 (% and index)
        • Table Frequent Flyer Program Members (by Program), Co-Branded Airline Credit Card Users, and Program Membership/Airline Card Users, by HH Income, 2019 (percent and index)
    • Sizing up the Big Three
      • American, Delta, and United
      • Operating Revenue and Passenger Miles
        • Table American Airlines, Delta Air Lines and United Airlines: Revenue and Loyalty Metrics, 2016-2018
      • Loyalty Program Revenue Passenger Miles and Award Redemptions
        • Table American Airlines, Delta Air Lines and United Airlines: Revenue and Loyalty Metrics, 2016-2018
      • Deferred Loyalty Program Liability: Parsing the Billions in Revenue
        • Table Deferred Loyalty Program Liability: American Airlines, Delta Air Lines and United Airlines, 2016-2018 ($bil)
    • In Focus: Delta Air Lines
      • Leader in Customer-Focused Metrics
      • Co-branded Credit Card Program Is a Cash Cow
        • Table Delta SkyMiles Loyalty Program: Revenue from Mileage Credits Sold: All Revenue vs. American Express Revenue, 2017-2023 ($bil)
        • Table Delta SkyMiles Loyalty Program: Revenue from Mileage Credits Sold to American Express, 2014-2023 ($bil)
      • $100 Billion in Purchase Value?
        • Table American Express Delta SkyMiles Co-Branded Credit Card Program: Purchase Value and Loans Outstanding, 2014-2019 ($bil)
      • Part of a Multi-Billion-Dollar Loyalty Program
        • Table Delta SkyMiles Loyalty Program Deferred Revenue, Earning, and Redemption, 2016-2018 ($bil)
        • Table Delta SkyMiles Loyalty Program Revenue: Travel and Marketing Contributions, 2016-2018 ($bil)
        • Table Delta SkyMiles Loyalty Program: Key Usage Metrics, 2015-2018
    • In Focus: American Airlines
      • Advantage Underpinned by Co-Branded Program
      • The Fruits of Renegotiation
        • Table American Airlines AAdvantage Loyalty Program Revenue: Marketing vs. Travel, 2016-2018 ($bil)
      • Purchase Value Crosses $90 billion
        • Table American Airlines AAdvantage Co-Branded Credit Card Program Purchase Value, 2016-2018 ($bil)
      • Advantage: The Revenue Story
        • Table American Airlines AAdvantage Loyalty Program Deferred Revenue, Earning, and Redemption, 2016-2018 ($bil)
        • Table American Airlines AAdvantage Loyalty Program Revenue: Travel and Marketing Contributions, 2016-2018 ($bil)
      • Advantage: The Miles Usage Story
        • Table American Airlines AAdvantage Loyalty Program: Key Usage Metrics, 2015-2018
      • Advantage: The Card Story
    • In Focus: United Airlines
      • Metrics
      • Gunning for More Partner Revenue
        • Table United Airlines MileagePlus Loyalty Program Revenue: Marketing vs. Travel, 2016-2018 ($bil)
      • MileagePlus Card Acquisitions Pick Up Steam; Purchase Value Lags
        • Table American Airlines AAdvantage Co-Branded Credit Card Program Purchase Value, 2016-2018 ($bil)
      • MileagePlus: The Revenue Story
        • Table United MileagePlus Loyalty Program Deferred Revenue, Earning, and Redemption, 2016-2018s ($bil)
        • Table United MileagePlus Loyalty Program Revenue: Travel and Marketing Contributions, 2016-2018 ($bil)
      • MileagePlus: The Miles Usage Story
        • Table United Airlines MileagePlus Loyalty Program: Key Usage Metrics, 2015-2018
      • MileagePlus: The Card Story
  • Hotel Co-Branded Card and Loyalty Programs
    • Co-Branded Hotel Credit Card Programs
      • Table Hotel Brands: U.S. Co-Branded Credit Card Programs, by Issuer, Network, and Card Type, 2019
    • Consumer Analysis: Hotel Loyalty Program & Co-Branded Card Users
      • Hotel Credit Card Users
        • Table Hotel Users, by Domestic Personal and Business Nights Stayed, 2019
      • Hotel Credit Card Users, Hotel Loyalty Program Membership and Redemption
        • Table Hotel Credit Card Users and Hotel Loyalty Program Members and Redeemers, 2019
        • Table Hotel Credit Card Users and Hotel Loyalty Program Members and Redeemers, by Domestic Personal and Business Nights Stayed, 2019
        • Table Domestic Personal and Business Nights Stayed, by Hotel Credit Card Users and Hotel Loyalty Program Members and Redeemers, 2019
        • Table Hotel Credit Card, Hotel Loyalty Program Membership and Redemption: Cross Usage, 2019
      • Demographics
        • Table Hotel Loyalty Program Membership, by Brand and Demographic, 2019
    • In Focus: Marriott
      • Hotel Superpower
      • The Marriott Bonvoy Revenue Story
        • Table Marriott Bonvoy Loyalty Program Deferred Revenue, 2016-2018 ($mil)
        • Table Marriott Bonvoy Loyalty Program Deferred Revenue, Earning, and Redemption, 2018 ($mil)
      • Marriott Bonvoy Credit Card Program: The Metrics
        • Table Marriott Bonvoy Co-Branded Credit Card Program: Purchase Value and Loans Outstanding, 2016-2018 ($bil)
      • Marriott Bonvoy: Nuts and Bolts
      • Merger and Starwood Integration
      • Marriott Bonvoy: The Cards
  • Retailer Co-Branded Card Programs
    • Retailer Co-Branded Credit Card Brand Partnerships
      • Table U.S. Retailer Co-Branded Credit Card Programs, by Segment, 2019
    • Club Stores: Sizing Up the Big Three
      • Net Sales Trends
        • Table Costco, Sam's Club, and BJ's Wholesale Club: U.S. Net Sales, Comparable Sales Change, and Units, 2016-2018
      • Demographic Analysis
        • Table BJ's Wholesale Club, Costco and Sam's Club: Usage, by Gender, Age, HH Income, and Business Ownership Segments, 2019 (percent and index)
      • Omni-Channel Purchasing Trends
        • Table BJ's Wholesale Club, Costco and Sam's Club: In-Store vs. Online Purchasers, 2015-2019
    • In Focus: The Costco Credit Card Program
      • AnyWhere Visa Is Largest Co-Branded Program
      • What Exclusivity Buys
        • Table Costco Co-Branded Credit Card Programs: In-Store Purchase Value, Out-of-Store Purchase Value, and Loan Receivables, 2015-2018
      • Hard Benefits That Resonate with Affluent Costco Shoppers
      • Going for the Loyalty Trifecta
    • In Focus: The Sam's Club Credit Card Program
      • Options Include Sam's Club Mastercard
      • Sam's Club Mastercard: Purchaser Value and Loans
        • Table Sam's Club Proprietary Credit Card Programs: In-Store Purchase Value, Out-of-Store Purchase Value, Loan Receivables, and Co-Branded Share, 2016-2018
      • Sam's Club Mastercard: Distinguishing Features and Loyalty Proposition
    • In Focus: The BJ's Wholesale Club Credit Card Program
      • Successful Partnering with Alliance Data Systems and Visa
        • Table BJ's Wholesale Club Co-Branded Credit Card Programs: In-Store Purchase Value, Out-of-Store Purchase Value, and Loan Receivables, 2016-2018
      • Building the Customer Base and Fostering Loyalty
      • BJ's Perks Plus Visa: Distinguishing Features and Loyalty Proposition
  • Co-Branded and Affinity Credit Card Usage Trends
    • General-Purpose Credit Card Usage Trends, by Card Type
      • Table Percent of Adults Who Have/Use General-Purpose Credit Cards, by Card Network, 2015-2019
      • General-Purpose Credit Card Usage in Past 30 days
        • Table General-Purpose Credit Card Usage in Last 30 Days, by Card Network, 2015-2019
      • General-Purpose Credit Card Active Usage Rates
        • Table General-Purpose Credit Card Usage vs. Active Usage, 2019
      • General-Purpose Credit Card User Demographics, by Card Network
        • Table General-Purpose Credit Card Usage in the Last 30 Days, by Card Network and Demographic, 2019
    • Cards in Wallet: Co-Branded/Affinity vs. Not Co-Branded/Affinity
      • Usage Rates
        • Table General-Purpose Credit Cards Users: Co-Brand/Affinity Credit Card Users and Non-Users, 2019 (percent who use)
      • Co-Branded/Affinity Credit Card Users Have Card-Friendly Wallets
        • Table General-Purpose Credit Cards Users: Co-Brand/Affinity Credit Card Users and Non-Users, 2019
      • Visa Co-Branded/Affinity Credit Cards
        • Table General-Purpose Credit Cards: Percent Usage and Number of Users, Co-Branded Cards, and Non-Cobranded Cards, by Card Network, 2019
      • Excluding Charge Cards, American Express Has Highest Share of Co-Branded
        • Table Co-Branded and Non-Co-branded General-Purpose Credit Cards (#), by Card Network, 2019
    • Types of Co-Branded and Affinity Cards Used
      • Table Co-Branded/Affinity Credit Card Users, by Partner Sub-Category, 2019 (percent who use)
    • Co-Branded/Affinity Credit Card Demographic Analysis
      • Co-Branded/Affinity Card Users
      • Co-Branded/Affinity Card Users, by Major Category
      • Co-Branded/Affinity Card Users, by Card Network
        • Table All Adults, General-Purpose Credit Card Users, and Co-Branded/Affinity Credit Card Users: Population Share by Demographic, 2019
        • Table Co-Branded/Affinity Credit Card User Population Share by Demographic and Major Category, 2019
        • Table Co-Branded/Affinity Credit Card User Population Share, by Demographic and Card Network, 2019
  • Co-Branded Credit Card Application Influencers and Rewards Preferences
    • Co-Branded Credit Card Application Influencers
      • Winning Generation Z and Millennial Wallet Share with Financing Options
        • Table Co-Branded Credit Card Application Influencers, by Age, 2019
        • Table Co-Branded Credit Card Application Influencers, by HH Income, 2019
    • Rewards Credit Cards: Usage Trends over Time
      • Cash Back, Points, Airline, Hotel and Other
        • Table General-Purpose Credit Card Usage: Rewards vs. No Rewards, 2011-2019
      • Rewards Credit Card Usage Trends, by Card Network
        • Table General-Purpose Rewards Credit Card Usage, by Card Network, 2011-2019
      • Rewards Credit Card Usage Trends: Cash Back and Points vs. Airlines and Hotels
        • Table General-Purpose Rewards Credit Card Usage, by Reward Type, 2011-2019
      • Rewards Credit Card Demographics: Cash Back and Points vs. Airlines and Hotels
        • Table General-Purpose Credit Card Usage in the Last 30 Days, by Card Network and Demographic, 2019
    • Co-Branded Credit Card Users: Attitudes Toward Rewards
      • Consumer Rankings of Importance
        • Table Co-Branded Credit Card Users: Attitudes Toward Rewards, by Age, 2019
        • Table Co-Branded Credit Card Users: Attitudes Toward Rewards, by HH Income, 2019
  • Co-Brand and Affinity Credit Card Issuers
    • Alliance Data Systems
      • Co-Branded Cards Accounting for Increasing Share of Business
      • An evolving client base
      • Competitive strategies
      • Private Label and Co-Branded Credit Card Partners
      • Client Signings and Related Momentum
      • The Co-Branded Card Connection
        • Table Alliance Data Systems: U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, and Network, 2019
        • Table BJ's Wholesale Club Co-Branded Credit Card Programs: In-Store Purchase Value, Out-of-Store Purchase Value, and Loan Receivables, 2016-2018
      • Co-Branded Credit Card Purchase Value Trends
        • Table Alliance Data Systems Credit Card Purchase Value: Co-Brand Share, 2016-2018
    • American Express
      • 50+ Co-Branded Programs Globally
      • Co-Branded Credit Card Programs
        • Table American Express Co-Branded Credit Card Brands, by Category, Sub-Category, and Type, 2019
      • Co-Branded Credit Card Purchase Value Analysis
        • Table American Express Co-Branded Credit Cards: Global, U.S., and Non-U.S. Billed Business, 2015-2018
      • Co-Branded Credit Card Purchase Value Trends
        • Table American Express U.S. Co-Branded Credit Card Billed Business, by Card Partner, 2015-2018
    • Bank of America
      • Focus on Strong Demographics, Multi-Product Appeal
      • Co-Brand Card Programs
        • Table Bank of America: U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
    • Barclays
      • Largest European Credit Card Issuer
      • Co-Branded Credit Card Programs
        • Table Barclays U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
      • JetBlue
      • Co-Branded Credit Card Purchase Value Trends
        • Table Barclays U.S. Credit Card and Co-Branded Credit Card Purchase Value, 2015-2018
    • Capital One
      • Co-Branded Program Generates More Value than Private Label
        • Table Capital One Co-Branded Credit Card Loans and Purchase Value, 2016-2018
      • Program Partners
        • Table Capital One Financial: Private Label and Co-Brand Credit Card Program Partners, Retail Segment and Card Type, 2018
      • Impending Walmart Launch
    • Citibank
      • Citi-Branded Cards vs. Citi Retail Services
      • Co-Branded Credit Card Programs
        • Table Citibank U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
      • Major Co-Branded Card Partners
      • Co-Branded Credit Card Purchase Value Trends
        • Table Citibank Co-Branded and Non-Co-Branded Credit Card Purchase Value, 2016-2018
    • First National Bank of Omaha
      • Table First National Bank of Omaha U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
    • JPMorgan Chase
      • Consumer, Small Biz General Card Operations Are Largest by Purchase Value
      • Co-Branded Credit Card Programs
        • Table JPMorgan Chase U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
    • Synchrony Financial
      • Co-Branded Credit Cards in U.S.
        • Table Synchrony Financial U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
    • U.S. Bank
      • Visa Dominates Co-Branded Programs
        • Table U.S. Bank U.S. Co-Branded Credit Card Programs, by Brand, Segment, Sub-Segment, Network, and Type, 2019
  • appendix
    • Background
      • Major Retailer Benefits: Usable Data and Customer Loyalty
      • Major Cardholder Benefit: Buying Power
    • Methodology
      • Consumer Survey Methodology
      • Market Size and Forecast Methodology
    • Table Indexes
    • Terms and Definitions
      • Active card user
      • Call data
      • Compound annual growth rate (CAGR)
      • Credit card trust
      • Co-branded credit cards and affinity credit cards
      • General-purpose credit card
      • Own-branded credit card
      • Private label (store) credit card
      • Purchase value
      • Revenue passenger mile
      • Self-reported credit score
      • Tender share

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.