Co-Branded and Affinity Cards in the U.S., 5th Edition

 
   Single User - $4,750
   Site License (one location, 10 users) - $7,125
   Corporate License - $9,500



Published Aug 4, 2015 | 192 Pages | Pub ID: LA5651792

Co-Branded and Affinity Cards in the U.S., 5th Edition


Co-branded credit cards generated $809 billion in U.S. purchase value in 2014. Visa leads network operators with a 47% share, followed by MasterCard and American Express. Competition is intense, as a growing bevy of players chase a finite universe of affluent prospects with more rewards and broader, deeper card benefits. Even so, co-branded cards can be further leveraged to draw more Millennials into the mix, and (at a time when the concept of brand loyalty is on the ropes) well-positioned issuers can leverage merchants’ need for sophisticated loyalty marketing strategies.

Co-Branded and Affinity Cards in the U.S., 5th Edition provides a wealth of insight on trends shaping this increasingly competitive industry, helping market participants plan their co-branded relationships and strategies.

What You'll Get in the Report:

  • Provides a market size for U.S. general purpose credit cards and co-branded credit cards, as well as market factor analysis and card program counts by operating network, issuer, and partnership segment.
  • Conducts an airline guest, frequent flyer and hotel guest analysis, targeting affluent guest stays.
  • Assesses co-branding card growth strategies being employed by American Express, MasterCard and Visa.
  • Assesses co-brand/affinity card growth strategies employed by Alliance Data Systems, Bank of America, Barclays, Capital One, Citibank, JPMorgan Chase, Synchrony Financial Services, U.S. Bank and Wells Fargo.
  • Provides case studies of credit card programs spanning several partnerships segments: Amazon, General Motors, Hilton, Ralphs, Ritz-Carlton, Sam’s Club, Southwest Airlines, Virgin Atlantic, Walmart and Wyndham—to gauge program differentiation and related features and benefits; rewards and loyalty program structure; and online/mobile positioning (demographic analysis of these companies and branded is included).
  • Trends credit card usage over time by card association, focusing in HH income trends via eight-segment HH income demographic analysis. General trends are tracked back to 2006; association-based trends are tracked back to 2011. Cards in wallet trends and usage frequency trends are included.
  • Trends rewards/affiliation credit card usage over time by card association and demographic, and analyzes current co-branded/affinity card usage and active usage by card association and demographic. We also gauge usage of 15 types of co-branded/affinity cards.
  • Assesses the importance co-branded credit card users give to a range of features and benefits when signing up for their last co-branded credit card. The section analyzes the importance cardholders attribute to a range of 15 card features & benefits, as well as five additional “follow-up” card feature and benefit categories (extra points/rewards, card reward program, discounts, special perks and services, and travel benefits).

  • $3,581.00 Included

    • $3,567.00 Included
      •  
        $499.00 Included
      •  
        $136.00 Included
      •  
        $620.00 Included
      •  
        $616.00 Included
      •  
        $985.00 Included
      •  
        $165.00 Included
      •  
        $276.00 Included
      •  
        $149.00 Included

  • $1,075.00 Included

    • $93.00 Included
      •   U.S. Co-Branded Credit Card Purchase Value by Operating Network, 2014
    •  
      $298.00 Included

    • $185.00 Included
      •  
        $93.00 Included

    • $278.00 Included

      • $176.00 Included
        •   U.S. Co-Branded Credit Card Programs by Issuer & Card Type, 2015
        •   U.S. Co-Branded Credit Card Programs: Issuer by Partner Segment, 2015

      • $100.00 Included
        •   U.S. Co-Branded Credit Card Programs by Issuer & Operating Network, 2015

    • $116.00 Included

      • $94.00 Included
        •   U.S. Airline Co-Branded Credit Card Programs: By Airline, Operating Network and Issuer, 2015

    • $116.00 Included

      • $93.00 Included
        •   U.S. Hotel Co-Branded Credit Cards: By Hotel, Network/Association, Rewards & Issuer, 2015

  • $474.00 Included

    • $288.00 Included

      • $148.00 Included
        •   Domestic Round Trips in the Past Year: Any Travel, Business Travel, Personal/Vacation Travel by Travel Frequency and HH Income, 2015
        •   International Round Trips in the Past Year: Any Travel, Business Travel, Personal/Vacation Travel by Travel Frequency and HH Income, 2015
      •  
        $93.00 Included

      • $108.00 Included
        •   Frequent Flyer Members by Airline Program and HH Income, 2015
        •   Frequent Flyer Member Last Round Trip by Airline Program and Airline Flown: Business/Personal and Business-Only, 2015

    • $177.00 Included
      •   Domestic Hotel Stay in Past 12 Months: By Hotel Brand, 2015

  • $3,534.00 Included

    • $288.00 Included
      •   Adults 18+ Who Ordered from Amazon in Past 3 Months, 2015
      •   Amazon.com Rewards Visa Signature Card Incentives, Rewards and Other Features, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $246.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   GM's BuyPower MasterCard, Rewards and Other Features, 2015
        •   GM's Extended Family Card, Rewards and Other Features, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $288.00 Included
      •   The Carnival Cruise Traveler, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $122.00 Included
        •   Cruise Travel Frequency in Past Three Years, 2015
        •   The Carnival World MasterCard, Rewards and Other Features, 2015
      •  
        $93.00 Included

    • $351.00 Included
      •   Hilton Use in Past 12 Months: Any, Personal and Business, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $110.00 Included
        •   Citi Hilton HHonors Visa Signature Card Incentives, Rewards and Other Features, 2015
      •  
        $93.00 Included

    • $270.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   Citi Hilton HHonors Reserve Card Incentives, Rewards and Other Features, 2015
      •  
        $98.00 Included

    • $225.00 Included

      • $109.00 Included
        •   Kroger Supermarket Chain Brands Shopped in Past 4 Weeks: Six Major Brands, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   Ralphs rewards plus Visa Card Incentives, Rewards and Other Features, 2015
      •  
        $93.00 Included

    • $541.00 Included
      •   Ritz-Carlton Domestic Travel Guest in Past 12 Months, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $142.00 Included
        •   Ritz-Carlton Rewards Credit Card Incentives, Rewards and Other Features, 2015
      •  
        $93.00 Included

      • $93.00 Included
        •   Ritz-Carlton Rewards Credit Card Tiers & Features, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $208.00 Included
      •   Sam's Club vs. Costco: Visit Frequency in Past Month, 2015

      • $93.00 Included
        •   Sam's Club MasterCard, Rewards and Other Features, 2015
      •  
        $93.00 Included

    • $400.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $104.00 Included
        •   Southwest Airlines Rapid Rewards Plus & Rapid Rewards Premiere Visa Cards, Tiers and Features, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $320.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   Virgin Atlantic World Elite Black MasterCard, Rewards and Other Features, 2015
        •   Virgin Atlantic World Elite White MasterCard, Rewards and Other Features, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $148.00 Included
      •   Shopped at Walmart in past 4 Weeks, Any and 3+ Times, 2015

      • $93.00 Included
        •   Walmart MasterCard Incentives, Rewards and Other Features, 2015
      •  
        $93.00 Included

    • $223.00 Included
      •   Wyndham Hotels Domestic Travel Guest in Past 12 Months, 2015
      •   Wyndham Rewards Visa Card Incentives, Rewards and Other Features, 2015
      •   Wyndham Rewards Visa Card With No Annual Fee, Rewards and Other Features, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

  • $2,015.00 Included

    • $491.00 Included
      •  
        $105.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $265.00 Included
        •   American Express: Cardholder Rewards, Cardholder Rewards & Marketing Expense vs. Billed Business: 2012-2014

    • $226.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $539.00 Included

      • $410.00 Included
        •   American Express Consumer and Small Business Own-Brand & Co-Branded Credit Card Programs, 2015
        •   American Express U.S. Third-Party Co-Branded Credit Card Programs, 2015

      • $98.00 Included
        •   American Express U.S. Card Services Billed Business and Co-branded Billed Business, 2014

    • $415.00 Included

      • $300.00 Included
        •   U.S. General-Purpose Credit Card/Charge Card Purchase Value by Operating Network: Actual and Indexed Growth, 2007-2014
        •   MasterCard U.S. Co-Branded Credit Card Programs, by Card Segment, 2015

    • $337.00 Included
      •  
        $93.00 Included

      • $128.00 Included
        •   General-Purpose Credit Card Usage by Association/Networks: Percent Change by HH Income, 2009 vs. 2015

      • $129.00 Included
        •   Visa U.S. Co-Branded Credit Card Programs by Card Segment, 2015

  • $4,780.00 Included

    • $454.00 Included

      • $249.00 Included
        •   Alliance Data Systems: Co-Branded Credit Card Partners, 2015

      • $184.00 Included
        •   Alliance Data Systems Private Label/Co-branded Loans, Purchase Value & Accounts, 2009-2014
        •   Alliance Data Systems, Purchase Value & Loans Outstanding by Major Retail Partner, 2014

    • $523.00 Included
      •  
        $191.00 Included

      • $292.00 Included
        •   Bank of America Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015
        •   Bank of America Consumer and Business Affinity Credit Card Programs, 2015

    • $403.00 Included

      • $312.00 Included
        •   Barclay's Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015
        •   Barclays U.S. Co-branded Accounts, by Account Number & Total Receivables, 2015

      • $93.00 Included
        •   Barclays Bank Delaware: Credit card Loans Outstanding, 2011-2014
        •   Barclays Bank Delaware: Financial Overview, 2014

    • $468.00 Included
      •  
        $93.00 Included
      •  
        $108.00 Included
      •  
        $93.00 Included

      • $158.00 Included
        •   Capital One Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015

      • $93.00 Included
        •   Capital One Financial Corporation: U.S. Credit Card Purchase Value & Loans Outstanding, 2011-2014

    • $1,012.00 Included
      •  
        $170.00 Included
      •  
        $173.00 Included

      • $605.00 Included
        •   Citibank Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015

    • $534.00 Included
      •  
        $93.00 Included
      •  
        $204.00 Included

      • $256.00 Included
        •   J.P. Morgan Chase Consumer, Business and Government Own-Brand & Co-Branded Credit Card Programs, 2015
        •   Chase Co-branded Card Hotel Brands: Domestic Travel Guest in Past 12 Months, by Brand & Demographic, 2015
        •   Frequent Flyer Enrollment: Southwest Airlines and United Airlines, by Demographic, 2015

    • $1,038.00 Included
      •  
        $93.00 Included
      •  
        $121.00 Included
      •  
        $167.00 Included

      • $93.00 Included
        •   Synchrony Financial Services: Major Private Label/Co-branded Retail Partners, 2015

      • $321.00 Included
        •   Synchrony Financial Credit Card Trust Loan Receivables & Account Share, 2015
        •   Synchrony Financial Private Label Credit Card Receivables by Retail Partner, Q1 2015

      • $205.00 Included
        •   Synchrony Financial Retail Card Purchase Value, Receivables & Partners, 2011-2014 & H1 2014-2015
        •   Synchrony Financial Services Synchrony Financial Purchase Value, Loan Receivables, Accounts & Revenue, by Segment, 2011-2014
        •   Synchrony Financial Services Purchase Value, Loan Receivables, Accounts & Revenue, by Segment, H1 2014 vs. H1 2015

    • $342.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $132.00 Included
        •   U.S. Bank Consumer and Business Own-Brand & Co-Branded Credit Card Programs/Cards, 2015

    • $179.00 Included

      • $104.00 Included
        •   Wells Fargo: Consumer Credit Card Metrics, 2014
        •   Wells Fargo Own-Brand & Co-branded Cards, 2015

  • $751.00 Included
    •  
      $93.00 Included

    • $97.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $93.00 Included

      • $93.00 Included
        •   General-Purpose Credit Card Usage Penetration by Card Association: Percent Change, 2006-2015
    •  
      $93.00 Included

    • $470.00 Included

      • $431.00 Included
        •   General-Purpose Credit Card Use Among $150K+ Consumers: By Association/Networks, 2009-2015
        •   General-Purpose Credit Card Use by Association/Networks: Percent Change in Usage, by HH Income, 2009-2015
        •   American Express Credit Card: User Share by HH Income, 2015
        •   Discover Credit Card: User Share by HH Income, 2015
        •   MasterCard Credit Card: User Share by HH Income, 2015
        •   Visa Credit Card: User Share by HH Income, 2015

  • $1,485.00 Included

    • $511.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $118.00 Included
        •   Rewards/Affiliation Credit Card Usage: All Adults, by Co-brand/Rewards Type, 2011-2015
        •   Rewards/Affiliation Credit Card Usage: General-Purpose Credit Card Users by Co-brand/Rewards Type, 2011-2015

      • $96.00 Included
        •   American Express Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015

      • $93.00 Included
        •   Discover Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015

      • $93.00 Included
        •   MasterCard Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015

      • $93.00 Included
        •   Visa Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015

    • $177.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   General-Purpose & Rewards/Affiliation Credit Card Usage: By Rewards/Affiliation & Generation by Gender, 2015
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $146.00 Included
      •   Credit Card Usage by Card Association & Rewards/Affiliation Type: Among Investors with $100K+ in Assets, by Asset Type, 2015

    • $358.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

      • $93.00 Included
        •   General-Purpose and Co-Brand/Affinity Credit Card Usage Penetration: By Demographic, 2015

      • $93.00 Included
        •   American Express & MasterCard & Visa Co-Brand/Affinity Usage & Active Usage: By Demographic, 2015

    • $275.00 Included

      • $200.00 Included
        •   Co-branded and Affinity Credit Card Usage Ratio: By 15 Card Types, 2015
      •  
        $93.00 Included

  • $470.00 Included

    • $93.00 Included
      •  
        $93.00 Included

    • $93.00 Included
      •  
        $93.00 Included
      •  
        $93.00 Included

    • $351.00 Included

      • $104.00 Included
        •   Ways to Earn Extra Points/Rewards: Co-branded Card Sign-Up Influencers by Demographic, 2015

      • $93.00 Included
        •   Rewards Program Features: Co-branded Card Sign-Up Influencers by Demographic, 2015

      • $93.00 Included
        •   Types of Discounts: Co-branded Card Sign-Up Influencers by Demographic, 2015

      • $93.00 Included
        •   Types of Special Perks & Services: Co-branded Card Sign-Up Influencers by Demographic, 2015

      • $93.00 Included
        •   Types of Travel Benefits: Co-branded Card Sign-Up Influencers by Demographic, 2015

  • $427.00 Included

    • $207.00 Included
      •  
        $93.00 Included
      •  
        $166.00 Included
    •  
      $93.00 Included
    •  
      $200.00 Included

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