Co-Branded and Affinity Cards in the U.S., 5th Edition
| Online Download | $4,750 | |
|---|---|---|
| Departmental Site License (one location, 10 users) | $7,125 | |
| Global Site License | $9,500 |
Co-Branded and Affinity Cards in the U.S., 5th Edition
Co-branded credit cards generated $809 billion in U.S. purchase value in 2014. Visa leads network operators with a 47% share, followed by MasterCard and American Express. Competition is intense, as a growing bevy of players chase a finite universe of affluent prospects with more rewards and broader, deeper card benefits. Even so, co-branded cards can be further leveraged to draw more Millennials into the mix, and (at a time when the concept of brand loyalty is on the ropes) well-positioned issuers can leverage merchants’ need for sophisticated loyalty marketing strategies.
Co-Branded and Affinity Cards in the U.S., 5th Edition provides a wealth of insight on trends shaping this increasingly competitive industry, helping market participants plan their co-branded relationships and strategies. More specifically, the report:
Co-branded credit cards generated $809 billion in U.S. purchase value in 2014. Visa leads network operators with a 47% share, followed by MasterCard and American Express. Competition is intense, as a growing bevy of players chase a finite universe of affluent prospects with more rewards and broader, deeper card benefits. Even so, co-branded cards can be further leveraged to draw more Millennials into the mix, and (at a time when the concept of brand loyalty is on the ropes) well-positioned issuers can leverage merchants’ need for sophisticated loyalty marketing strategies.
Co-Branded and Affinity Cards in the U.S., 5th Edition provides a wealth of insight on trends shaping this increasingly competitive industry, helping market participants plan their co-branded relationships and strategies. More specifically, the report:
- Provides a market size for U.S. general purpose credit cards and co-branded credit cards, as well as market factor analysis and card program counts by operating network, issuer, and partnership segment.
- Conducts an airline guest, frequent flyer and hotel guest analysis, targeting affluent guest stays.
- Assesses co-branding card growth strategies being employed by American Express, MasterCard and Visa.
- Assesses co-brand/affinity card growth strategies employed by Alliance Data Systems, Bank of America, Barclays, Capital One, Citibank, JPMorgan Chase, Synchrony Financial Services, U.S. Bank and Wells Fargo.
- Provides case studies of credit card programs spanning several partnerships segments: Amazon, General Motors, Hilton, Ralphs, Ritz-Carlton, Sam’s Club, Southwest Airlines, Virgin Atlantic, Walmart and Wyndham—to gauge program differentiation and related features and benefits; rewards and loyalty program structure; and online/mobile positioning (demographic analysis of these companies and branded is included).
- Trends credit card usage over time by card association, focusing in HH income trends via eight-segment HH income demographic analysis. General trends are tracked back to 2006; association-based trends are tracked back to 2011. Cards in wallet trends and usage frequency trends are included.
- Trends rewards/affiliation credit card usage over time by card association and demographic, and analyzes current co-branded/affinity card usage and active usage by card association and demographic. We also gauge usage of 15 types of co-branded/affinity cards.
- Assesses the importance co-branded credit card users give to a range of features and benefits when signing up for their last co-branded credit card. The section analyzes the importance cardholders attribute to a range of 15 card features & benefits, as well as five additional “follow-up” card feature and benefit categories (extra points/rewards, card reward program, discounts, special perks and services, and travel benefits).
- Executive Summary
- Report Scope
- Market size and forecast
- Market factors
- Number of co-branded credit card programs
- Retail cards most prevalent, followed by airline and hotel cards
- Visa tops relationship share
- Co-branded airline credit cards
- Co-branded hotel credit cards
- Airline guest, frequent flyer, and hotel guest analysis
- The power of frequent flyers and frequent flyer programs
- Tracking hotel visitor affluence
- Co-branded credit card case studies
- Amazon.com Rewards Visa Card
- BuyPower MasterCard
- Carnival World MasterCard
- Citi Hilton HHonors Visa Signature Card
- Ralphs rewards plus Visa Card
- Ritz-Carlton Rewards Credit Card
- Sam’s Club MasterCard
- Southwest Airlines Rapid Rewards Plus & Rapid Rewards Premiere Visa Cards
- Virgin Atlantic World Elite MasterCard
- Walmart MasterCard
- Wyndham Rewards Visa Card
- Card association co-branded strategies
- American Express
- MasterCard
- Visa
- Co-branded and Affinity Credit Card Issuer Strategies
- Alliance Data Systems
- Bank of America
- Barclays
- Capital One
- Citibank
- J.P. Morgan Chase
- Synchrony Financial Services
- U.S. Bank
- Wells Fargo
- General-purpose credit card consumer usage trends
- Co-branded and affinity credit card consumer usage trends
- Trends over time: credit cards with affiliations/rewards
- Affiliation/rewards credit card usage, by demographic
- Affiliation/rewards credit card usage, by household investments
- Co-branded/affinity card usage
- Co-brand/affinity credit card application influencers
- Chapter 2: Market Size and Forecast
- Co-branded credit card market size
- Table 2-1: U.S. Co-Branded Credit Card Purchase Value by Operating Network, 2014
- Market factors
- Number of co-branded credit card programs
- Rewards an expected part of the bargain
- Partnership industry segments
- Retail cards most prevalent, followed by airline and hotel cards
- Table 2-2: U.S. Co-Branded Credit Card Programs by Issuer & Card Type, 2015
- Table 2-3: U.S. Co-Branded Credit Card Programs: Issuer by Partner Segment, 2015
- Visa tops relationship share
- Table 2-4: U.S. Co-Branded Credit Card Programs by Issuer & Operating Network, 2015
- Co-branded airline credit cards
- MasterCard gains; American Express loses
- Table 2-5: U.S. Airline Co-Branded Credit Card Programs: By Airline, Operating Network and Issuer,2015
- Co-branded hotel credit cards
- Red Roof Inn launch suggests co-branded has not given up on Middle America
- Table 2-6: U.S. Hotel Co-Branded Credit Cards: By Hotel, Network/Association, Rewards & Issuer, 2015
- Chapter 3: Airline Guest, Frequent Flyer, and Hotel Guest Analysis
- Why care about airline co-brands?
- The power of frequent flyers
- Table 3-1: Domestic Round Trips in the Past Year: Any Travel, Business Travel, Personal/Vacation Travel by Travel Frequency and HH Income, 2015
- Table 3-2: International Round Trips in the Past Year: Any Travel, Business Travel, Personal/Vacation Travel by Travel Frequency and HH Income, 2015
- The power of frequent flyer programs: income
- The power of frequent flyer programs: loyalty
- Table 3-3: Frequent Flyer Members by Airline Program and HH Income, 2015
- Table 3-4: Frequent Flyer Member Last Round Trip by Airline Program and Airline Flown: Business/Personal and Business-Only, 2015
- Tracking hotel visitor affluence
- Table 3-5: Domestic Hotel Stay in Past 12 Months: By Hotel Brand, 2015
- Chapter 4: Co-Branded Credit Card Case Studies
- Amazon.com Rewards Visa Card
- Table 4-1: Adults 18+ Who Ordered from Amazon in Past 3 Months, 2015
- Table 4-2: Amazon.com Rewards Visa Signature Card Incentives, Rewards and Other Features, 2015
- Mobile app
- To compete against 5% Back Card
- BuyPower MasterCard/GM Extended Family Card
- Differentiation between the cards
- Differentiation, among its competitors
- Table 4-3: GM’s BuyPower MasterCard, Rewards and Other Features, 2015
- Table 4-4: GM’s Extended Family Card, Rewards and Other Features, 2015
- Mobile and online
- Name change
- Carnival World MasterCard
- Table 4-5: The Carnival Cruise Traveler, 2015
- Points translation
- Rewards longevity
- Differentiation, among its competitors
- Table 4-6: Cruise Travel Frequency in Past Three Years, 2015
- Graph 4-1: The Carnival Cruise Traveler: Amount Spent on Las Cruise, 2015
- Table 4-7: The Carnival World MasterCard, Rewards and Other Features, 2015
- Mobile and online
- Citi Hilton HHonors Visa Signature Card
- Table 4-8: Hilton Use in Past 12 Months: Any, Personal and Business, 2015
- Rewards differentiator
- Even more benefits
- The fine print
- Table 4-9: Citi Hilton HHonors Visa Signature Card Incentives, Rewards and Other Features, 2015
- Mobile and online
- Citi Hilton HHonors Reserve Card
- Give me the Gold!
- So what’s it mean to a consumer?
- Some fine print
- Table 4-10: Citi Hilton HHonors Reserve Card Incentives, Rewards and Other Features, 2015
- The Hilton HHonors Reward Program
- Ralphs rewards plus Visa Card
- Rewards differentiation: private label loyalty
- Table 4-11: Kroger Supermarket Chain Brands Shopped in Past 4 Weeks: Six Major Brands, 2015
- Even more benefits
- The website
- An interesting benefit targeting families
- Table 4-12: Ralphs rewards plus Visa Card Incentives, Rewards and Other Features, 2015
- Mobile and online
- Ritz-Carlton Rewards Credit Card
- Table 4-13: Ritz-Carlton Domestic Travel Guest in Past 12 Months, 2015
- The Black Card is marketing in action
- The only downside
- Automatic Gold Elite Status
- Competition from IHG and Fairmont Visa
- Table 4-14: Ritz-Carlton Rewards Credit Card Incentives, Rewards and Other Features, 2015
- Ritz-Carlton Rewards Program
- Ritz-Carlton Rewards Program Elite Levels
- Table 4-15: Ritz-Carlton Rewards Credit Card Tiers & Features, 2015
- The fine print: member activity
- Mobile and online
- Sam’s Club MasterCard
- Table 4-16: Sam’s Club vs. Costco: Visit Frequency in Past Month, 2015
- Rewards limitations
- Table 4-17: Sam’s Club MasterCard, Rewards and Other Features, 2015
- Mobile and online
- Southwest Airlines Rapid Rewards Plus & Rapid Rewards Premiere Visa Cards
- Differing tiers, differing rewards
- Differentiation
- Transparency suffers, but a nice surprise awaits
- Companion Pass Status: travel for two, anyone?
- Table 4-18: Southwest Airlines Rapid Rewards Plus & Rapid Rewards Premiere Visa Cards, Tiers and Features, 2015
- Rapid Rewards
- Not all is perfect
- Points for eating and shopping, too
- A-List Status
- Mobile and online
- Virgin Atlantic World Elite MasterCard
- Other benefits
- What’s the big deal?
- Foreign transaction fee
- Table 4-19: Virgin Atlantic World Elite Black MasterCard, Rewards and Other Features, 2015
- Table 4-20: Virgin Atlantic World Elite White MasterCard, Rewards and Other Features, 2015
- Flying Club Rewards
- Mobile and online
- Walmart MasterCard
- Table 4-21: Shopped at Walmart in past 4 Weeks, Any and 3+ Times, 2015
- Rewards and benefits
- Table 4-22: Walmart MasterCard Incentives, Rewards and Other Features, 2015
- Mobile and online
- Wyndham Rewards Visa Card
- Table 4-23: Wyndham Hotels Domestic Travel Guest in Past 12 Months, 2015
- Table 4-24: Wyndham Rewards Visa Card Incentives, Rewards and Other Features, 2015
- Table 4-25: Wyndham Rewards Visa Card With No Annual Fee, Rewards and Other Features, 2015
- Mobile and online
- Wyndham Rewards
- Chapter 5: Card Association Co-branded Strategies
- American Express
- Value proposition
- Challenges
- Operating segments
- Special services and programs abound
- Rewards cards and loyalty programs are the name of the game
- Membership Rewards
- Rewards expense and discount rate trends
- Table 5-1: American Express: Cardholder Rewards, Cardholder Rewards & Marketing Expense vs. Billed Business: 2012-2014
- Own-branded credit cards
- Movement to category-based rewards tiers
- SimplyCash gets a reboot
- Business Gold follows
- Multi-tender loyalty foray
- Addressing the airport lounge issue
- Co-branded credit cards
- Co-branded moves
- Co-branded card portfolio provides more card options
- Oh, no, not Costco!
- Table 5-2: American Express Consumer and Small Business Own-Brand & Co-Branded Credit Card Programs, 2015
- Delta signed—for a price
- Third-party co-branded relationships
- Table 5-3: American Express U.S. Third-Party Co-Branded Credit Card Programs, 2015
- Co-branded spend
- Table 5-4: American Express U.S. Card Services Billed Business and Co-branded Billed Business, 2014
- MasterCard
- Back in the co-branded game
- Table 5-5: U.S. General-Purpose Credit Card/Charge Card Purchase Value by Operating Network: Actual and Indexed Growth, 2007-2014
- Recent traction and momentum
- More than 4 in 10 co-branded partners go with MasterCard
- Table 5-6: MasterCard U.S. Co-Branded Credit Card Programs, by Card Segment, 2015
- Visa
- Tiered consumer credit platform
- Market share leader
- Catching up with the affluent
- Table 5-7: General-Purpose Credit Card Usage by Association/Networks: Percent Change by HH Income, 2009 vs. 2015
- Costco helps Visa take affluent strategy a step further
- Pushing ubiquitous acceptance
- Co-branded moves
- Visa leads co-branded purchase value and partnerships
- Table 5-8: Visa U.S. Co-Branded Credit Card Programs by Card Segment, 2015
- Chapter 6: Co-branded and Affinity Credit Card Issuer Strategies
- Alliance Data Systems
- Competitive positioning
- Co-branded moves
- Table 6-1: Alliance Data Systems: Co-Branded Credit Card Partners, 2015
- Performance analysis
- Robust volume, receivables and account growth
- Table 6-2: Alliance Data Systems Private Label/Co-branded Loans, Purchase Value & Accounts,2009-2014
- Co-branded share
- Table 6-3: Alliance Data Systems, Purchase Value & Loans Outstanding by Major Retail Partner, 2014
- Bank of America
- Own-brand strategy: casting a broad, stable net
- Rewards for all but a handful of cards
- And Preferred Rewards for all! Well, almost all . . .
- Co-branded and affinity a strong suit
- Strong continuity on the co-branded side
- Streamlining the affinity side
- Table 6-4: Bank of America Consumer and Business Own-Brand & Co-Branded Credit Card Programs,2015
- Table 6-5: Bank of America Consumer and Business Affinity Credit Card Programs, 2015
- Barclays
- Co-branded credit card growth and trends
- Co-branded card portfolio
- Buying, then building the portfolio
- Losses add up
- But so do wins
- Table 6-6: Barclay’s Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015
- US Airways, L.L. Bean and Upromise are largest accounts
- Table 6-7: Barclays U.S. Co-branded Accounts, by Account Number & Total Receivables, 2015
- Performance analysis
- Table 6-8: Barclays Bank Delaware: Credit card Loans Outstanding, 2011-2014
- Table 6-9: Barclays Bank Delaware: Financial Overview, 2014
- Capital One Financial
- Competitive positioning
- Own-brand moves
- Co-branded moves
- Co-branded acquisitions and sales
- HSBC deal adds co-branded and private label power
- GM, Saks and AFL-CIO co-branded accounts stick
- Going forward
- Table 6-10: Capital One Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015
- Performance analysis
- Table 6-11: Capital One Financial Corporation: U.S. Credit Card Purchase Value & Loans Outstanding,2011-2014
- Citibank
- Leaner, meaner and ready to expand again
- Portfolio streamlining
- Global synergy
- Rewards strategy
- Own-brand moves
- ThankYou program
- Simplicity Card
- Double Cash
- Citi Private Pass
- Citi Price Rewind
- Co-branded moves
- Private label revitalization helps co-branded cards
- American Airlines: the biggest airline co-branded program?
- Costco win: looking past rate of return to the demographics
- Best Buy co-branded and private label
- Macy’s
- Sears
- Citi Hilton HHonors Reserve Visa Signature
- Table 6-12: Citibank Consumer and Business Own-Brand & Co-Branded Credit Card Programs, 2015
- Co-branded share
- Figure 6-13: Citibank North American Card Purchase Value, Loans Outstanding and Accounts: Retail Services and Citi-Branded, 2010-2014
- J.P. Morgan Chase
- Card, transaction and new account leadership
- Value proposition
- Using the recession to create a healthier portfolio
- And leaving recession card blues behind
- Targeting the affluent
- Developing and enhancing own-branded card lines and rewards
- Harnessing digital
- Co-brand: Focus on core portfolio
- Table 6-14: J.P. Morgan Chase Consumer, Business and Government Own-Brand & Co-Branded Credit Card Programs, 2015
- A heavy brand partner skew to affluence
- Table 6-15: Chase Co-branded Card Hotel Brands: Domestic Travel Guest in Past 12 Months, by Brand & Demographic, 2015
- Table 6-16: Frequent Flyer Enrollment: Southwest Airlines and United Airlines, by Demographic, 2015
- Synchrony Financial Services
- Partner movement and segment growth
- Wins, renewals and losses
- Growth strategies: grow private label share of partner sales & grow partners
- Co-branded moves
- Table 6-17: Synchrony Financial Services: Major Private Label/Co-branded Retail Partners, 2015
- The co-branded angle
- Amazon, QVC and Belk
- Major co-branded accounts
- PayPal
- Key private label and co-branded credit card retailer accounts
- Table 6-18: Synchrony Financial Credit Card Trust Loan Receivables & Account Share, 2015
- Big-box retail formats lead Retail Card receivables
- Table 6-19: Synchrony Financial Private Label Credit Card Receivables by Retail Partner, Q1 2015
- Performance analysis
- Positive loan growth and account growth trends
- Purchase volume gains suggest success with retail partners
- Accounts getting bigger?
- Table 6-20: Synchrony Financial Retail Card Purchase Value, Receivables & Partners, 2011-2014 & H1 2014-2015
- Table 6-21: Synchrony Financial Services Synchrony Financial Purchase Value, Loan Receivables, Accounts & Revenue, by Segment, 2011-2014
- Table 6-22: Synchrony Financial Services Purchase Value, Loan Receivables, Accounts & Revenue, by Segment, H1 2014 vs. H1 2015
- U.S. Bank
- Own-branded credit card trends
- Targeting a broad audience, with an affluent skew
- FlexPerks taps American Express
- But downstream products maintained
- Co-branded strength and stability
- Airline and retail emphasis
- Co-branded moves
- MasterCard sneaks another into Visa henhouse
- Table 6-23: U.S. Bank Consumer and Business Own-Brand & Co-Branded Credit Card Programs/Cards,2015
- Wells Fargo
- Own-brand and co-branded moves
- Table 6-24: Wells Fargo: Consumer Credit Card Metrics, 2014
- Table 6-25: Wells Fargo Own-Brand & Co-branded Cards, 2015
- Chapter 7: General-Purpose Credit Card Consumer Usage Trends
- Introduction
- Credit card usage trends over time
- Percentage of credit card users on the upswing
- General-purpose card usage growth lags department store card usage growth
- Graph 7-1: All Credit Card, General-Purpose Credit Card & Department Store Credit Card Usage Penetration, 2006-2015
- General-purpose credit card usage trends: 2006 to 2015
- Pre-recession usage peak remains a long way off
- Only American Express increases usage penetration
- Graph 7-2: General-Purpose Credit Card Usage Penetration by Card Association/Network, 2006-2015
- MasterCard turnaround underway?
- Table 7-1: General-Purpose Credit Card Usage Penetration by Card Association: Percent Change,2006-2015
- General-purpose credit card usage frequency trends: 2006-2015
- Graph 7-3: Credit Card Usage Frequency Share: General-Purpose Credit Cards, 2006-2015
- General-purpose credit cards in wallet: trends over time
- Graph 7-4: General-Purpose Credit Cards: User Share by Number of Cards in Wallet, 2006-2015
- Credit card usage by HH income
- American Express maintains dominance among higher-income card users
- Graph 7-5: General-Purpose Credit Card Association/Networks: User Share by HH Income, 2015
- But American Express’ grip on the affluent is slipping
- Table 7-2: General-Purpose Credit Card Use Among $150K+ Consumers: By Association/Networks,2009-2015
- Table 7-3: General-Purpose Credit Card Use by Association/Networks: Percent Change in Usage, by HH Income, 2009-2015
- American Express
- Table 7-4: American Express Credit Card: User Share by HH Income, 2015
- Discover
- Table 7-5: Discover Credit Card: User Share by HH Income, 2015
- MasterCard
- Table 7-6: MasterCard Credit Card: User Share by HH Income, 2015
- Visa
- Table 7-7: Visa Credit Card: User Share by HH Income, 2015
- Chapter 8: Co-branded and Affinity Credit Card Consumer Usage Trends
- Rewards/affiliation credit card usage trends: 2011 to 2015
- Introduction and explanation
- Co-brand/rewards credit card usage outstrips general-purpose credit cards
- Cash back takes the lead
- Table 8-1: Rewards/Affiliation Credit Card Usage: All Adults, by Co-brand/Rewards Type, 2011-2015
- Table 8-2: Rewards/Affiliation Credit Card Usage: General-Purpose Credit Card Users by Co-brand/Rewards Type, 2011-2015
- American Express rewards/affiliation credit card usage trending
- Table 8-3: American Express Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type,2011-2015
- Discover rewards/affiliation credit card usage trending
- Table 8-4: Discover Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015
- MasterCard rewards/affiliation credit card usage trending
- Riding the cash back wave?
- Table 8-5: MasterCard Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015
- Visa co-brand/rewards credit card usage trending
- Co-brand/rewards usage share gains across the board
- Table 8-6: Visa Rewards/Affiliation Credit Card Usage by Affiliation/Reward Type, 2011-2015
- Rewards/affiliation credit card usage, by demographic
- By HH income: affluent dominate hotel and airline
- Graph 8-1: General-Purpose & Rewards/Affiliation Credit Card Usage Share: By Rewards/Affiliation & HH Income, 2015
- By generation and gender: generation shift in play?
- Table 8-7: General-Purpose & Rewards/Affiliation Credit Card Usage: By Rewards/Affiliation & Generation by Gender, 2015
- Airline card usage and usage share
- Graph 8-2: Credit Cards with Airline Affiliation, by Association/Networks: Usage and Usage Share by HH Income, 2015
- Cash back card usage and usage share
- Graph 8-3: Credit Cards with Cash Back Rewards by Association/Networks: Usage and Usage Share by HH Income, 2015
- Rewards/affiliation credit card usage, by household investments
- Table 8-8: Credit Card Usage by Card Association & Rewards/Affiliation Type: Among Investors with $100K+ in Assets, by Asset Type, 2015
- Co-branded/affinity credit card usage
- Introduction and context
- More than 5 in 10 general-purpose credit card users have co-brand/affinity card
- Graph 8-4: General-Purpose and Co-Brand/Affinity Credit Card Usage & Active Usage, 2015
- Visa co-brand/affinity usage penetration leads other card associations
- Graph 8-5: General-Purpose & Co-Brand/Affinity Credit Card Usage & Active Usage: By Card Association, 2015
- Graph 8-6: General-Purpose and Co-Brand/Affinity Credit Indexed Card Usage & Active Usage: By Card Association, 2015
- But co-brand/affinity card penetration by association is a close call
- Graph 8-7: General-Purpose and Co-Brand/Affinity Credit Indexed Usage: Relative Indexing by Card Association, 2015
- Proprietary survey results affirm co-brand/affinity demographic skew
- Table 8-9: General-Purpose and Co-Brand/Affinity Credit Card Usage Penetration: By Demographic,2015
- MasterCard and Visa co-branded users skew younger, with Visa drawing younger affluent
- Table 8-10: American Express & MasterCard & Visa Co-Brand/Affinity Usage & Active Usage: By Demographic, 2015
- 15 co-brand/affinity card types: usage & usage in past 30 days
- Co-branded penetration more than three times higher than affinity
- Retail cards most prevalent
- Affinity-based card types play minor but important role
- Graph 8-8: Co-branded and Affinity Credit Card Usage & Active Usage: By 15 Card Types, 2015
- Retail and airline cards promise stronger engagement?
- Affinity cards have lower engagement?
- Table 8-11: Co-branded and Affinity Credit Card Usage Ratio: By 15 Card Types, 2015
- Co-branded cards attract higher incomes; affinity cards attract more males
- Graph 8-9: Co-branded vs. Affinity Credit Card Usage Share: By Gender, Age and HH Income, 2015
- Chapter 9: Co-Brand/Affinity Credit Card Application Influencers
- Co-brand/affinity card signup influencers
- Introduction
- The big picture
- No annual fee and rewards help drive sign-up decision
- Mobile app not so much
- Graph 9-1: Co-Branded Credit Card Features: Sign-Up Influencers, 2015
- The Details
- Ways to earn extra points/rewards: demographic analysis
- Table 9-1: Ways to Earn Extra Points/Rewards: Co-branded Card Sign-Up Influencers by Demographic, 2015
- Rewards program features: demographic analysis
- Table 9-2: Rewards Program Features: Co-branded Card Sign-Up Influencers by Demographic, 2015
- Types of discounts: demographic analysis
- Table 9-3: Types of Discounts: Co-branded Card Sign-Up Influencers by Demographic, 2015
- Types of special perks: demographic analysis
- Table 9-4: Types of Special Perks & Services: Co-branded Card Sign-Up Influencers by Demographic,2015
- Types of travel benefits: demographic analysis
- Table 9-5: Types of Travel Benefits: Co-branded Card Sign-Up Influencers by Demographic, 2015
- Appendix
- Methodology
- Consumer survey methodology
- Explanations
- Report table interpretation
- Terms and definitions
In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.
We were unable to search inside this report.
Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).
Please note that your term must be at least three characters long and numbers will be blocked by the # sign.