Ready-to-Drink Beverages: Culinary Trend Tracking Series
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Ready-to-Drink Beverages: Culinary Trend Tracking Series
A new age of innovation has descended upon the ready-to-drink beverage industry. After decades of activity that mostly centered upon new packaging or catchy marketing phrases, focus has now moved onto redesigning the actual beverages themselves—the creation of drinks that can target specific health conditions, provide more natural energy, replace entire meals, and do a lot more.
Driving much of this innovation have been younger Millennial-aged entrepreneurs and their consumer counterparts who are willing to spend more for better quality refreshment.
Ready-to-Drink Beverages: Culinary Trend Tracking Series is an especially good resource for those entrepreneurs or companies looking to come up with the next big beverage idea. Dozens of cutting edge innovations are featured, each of which could help spark tomorrow’s hit new product.
For instance, did you know that a cow now exists that produces milk that is easier to digest? Or that drinks that help a consumer manage his diabetes are on the market? Or that extended-release caffeine could revolutionize the future energy drink industry?Or that there are at least ten different kinds of functional waters that are currently on the market today?
These are just some of the cutting-edge innovations that people will be talking about, and that are highlighted in this report.
Ready-to-Drink Beverages: Culinary Trend Tracking Series uncovers such cutting edge innovation across the entire ready-to-drink liquid refreshment industry, including meal replacements; juices; dairy and dairy alternatives; soda; coffee; tea; energy & sports drinks; enhanced bottled waters and specialty health beverages.
Report Methodology
The information in this report was obtained through both primary and secondary research. Retail sales figures credited to IRI (Chicago, IL) are based on IRI aggregated multi-outlet (MULO) sales tracking, which represents sales through U.S. supermarkets, drugstores including Walgreens, CVS and Rite Aid), mass merchandisers (Wal-Mart, Target, Kmart and Shopko), warehouse clubs (Sam’s Club and BJ’s, but not Costco), dollar stores (excluding Dollar Tree) and military commissaries.
Primary research included interviews and discussions with various industry experts, review of ingredient company websites, beverage product websites, visits to bricks and mortar stores, including both conventional and natural and organic retailers and review of select food and beverage products in the retail marketplace. A wide range of secondary sources was also leveraged including industry reports, videos embedded in websites, presentations obtained from seminars, workshops and conferences, trade publications, business newspapers and magazines, and press releases.
Who Will Benefit From This Report
- Beverage Manufacturers and Marketers
- Foodservice Operators
- Ingredient Companies
- Private Label Marketing and Product Development Firms
- Advertising Agencies
- Investment Banks
- Slide 5: Looking Ahead
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Slide 7: RTD Coffee Trends
Slide 8: Stage 1—Cutting EdgeTrend: Bulletproof Coffee
Slide 9: Trend: RTD Goes Local
Slide 10: Trend: Cold Press
Slide 11: Trend: Functionality
Slide 12: Trend: Rare & Limited Batches
Slide 13: Stage 2—Taking Root
Trend: Nitro Coffee
Slide 14: Stage 3—Going Mainstream
Trend: Nitro Coffee
Slide 16: Dairy & Dairy Alternative Trends
Slide 18: Stage 1—Cutting Edge
Trend: Nut
Milks Come CleanSlide 19: Trend: Peak Milk
Slide 20: Trend: A2 Milk
Slide 21: Trend: The Return of the Milk Man
Slide 22: Stage 2—Taking Root
Trend: Organic and Grass-Fed Cow’s Milk
Slide 23: Stage 3—Going Mainstream
Trend: Milk 2.0
Slide 24: Trend: Nut Milk Blends
Slide 26: Energy & Sports Drink Trends
A Kinder, Gentler Energy EmergesSlide 27: Sports Drinks Keep It Fresh
Slide 28: Stage 1—Cutting Edge
Trend: Energy-boosted Teas & Coffees
Slide 29: Trend:
fairlife Slide 30: Trend: High-End Energy Drinks
Slide 31: Trend: Extended Release Caffeine
Slide 32: Stage 2—Taking Root
Trend: Emerging Alternative Stimulants
Slide 33: Trend: Clean Labels
Slide 35: Stage 3—Going Mainstream Trend: Energy Sodas
Slide 37: Enhanced Bottled Water Trends
Slide 38: Stage 1—Cutting Edge
Trend: Collagen Protein Water
Slide 39: Trend: Hydrogen & Oxygen-Enhanced Waters
Slide 40: Trend: Chlorophyll Water
Slide 41: Trend: Banana Water
Slide 42: Stage 2—Taking Root
Trend: Cactus Water
Slide 43: Trend: Maple & Birch Waters
Slide 44: Stage 3—Going Mainstream
Trend: Alkaline Waters
Slide 45: Trend: Protein Waters
Slide 46: Trend: Sustainable Waters
Slide 49: Juice Trends
Table: Household Consumption Rates for Orange Juice, 2004 vs. 2016
Slide 50: Consumer Influencer: Squeezed
Slide 51: Stage 1—Cutting Edge
Trend: Tech Ramps Up Customization
Slide 52: Stage 2—Taking Root
Slide 53: Deeper Dive: How Much Choice Is Too Much Choice?
Slide 54: Trend: Naturally Functional
Slide 55: Stage 3—Going Mainstream
Slide 56: On Trend: Organic and GMO Juices
Slide 57: Trend: Green Is the New Orange
Slide 58: Game-Changer: HPP Processing
Slide 60: Meal Replacement Beverage Trends
Slide 61: Stage 1—Cutting Edge
Trend: The Soylent Revolution
Slide 62: Trend: Customization and Personalization
Slide 63: Trend: Functionality
Slide 64: Trend: Savory Flavors
Slide 65: Stage 2—Taking Root
Drinkable Soups
Slide 66: Stage 3—Going Mainstream
Trend: Protein Drinks
Slide 68: Soda Trends
Slide 69: Stage 1—Cutting Edge
Trend: Healthy Sodas
Slide 70: Trend: Coffee/Soda Hybrids
Slide 71: Stage 2—Taking Root
Trend: Premium Soda Fountains
Slide 72: Stage 3—Going Mainstream
Trend: Craft Soda
Slide 74: Specialty Health Beverages
Slide 75: Stage 1—Cutting Edge
Trend: Bone Broth
Slide 76: Trend: Switchels
Slide 77: Trend: Bitter Melon Beverages
Slide 78: Trend: Hemp-Based Drinks
Slide 79: Trend: Mushroom-Based Drinks
Slide 80: Stage 2—Taking Root
Trend: Aloe-Based Drinks
Slide 81: Trend: Drinking
Vinegars Slide 82: Trend: Purple Drinks
Slide 83: Trend: Chia-Based Beverages
Slide 84: Stage 3—Going Mainstream
Trend: Probiotics
Slide 85: Trend: Coffee Fruit Drinks
Slide 87: RTD Tea Trends
Slide 88: Stage 1—Cutting Edge
Trend: Superfoods Meet Tea: Sencha
Slide 89: Trend: Superfoods Meet Tea: Moringa
Slide 90: Trend: Functional Teas
Slide 92: Trend: Cold Pressed
Slide 93: Stage 2—Taking Root
Trend: Matcha
Slide 94: Calm, focused energy delivery
Slide 96: Stage 3—Going Mainstream
Trend: Organic Tea
Slide 97: Trend: Sparkling Tea
