U.S. Beverage Market Outlook 2021

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Published Aug 1, 2021 | 243 Pages | Pub ID: LA16536252
U.S. Beverage Market Outlook 2021

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Many packaged beverage categories are mature and rely primarily on population growth, and all are highly competitive. This challenges marketers to innovate in order to attract consumers who are increasingly demanding more from beverages. Opportunities abound for companies that invest in new product formats, functional formulations, more appealing flavors and sensory experiences, and different marketing tactics to appeal to dynamic consumer preferences.

The COVID-19 pandemic led to sharply increased demand for beverages in the retail sector – although not to the degree of the food sector, which saw more extensive stockpiling – as consumption shifted from the foodservice industry to the home. Even as foodservice outlets reopened and vaccination rates rose, many consumers are continuing to eat, drink, and snack mostly at home for a variety of reasons from convenience to health and enjoyment to saving money. As a result, demand on the retail side has slowed – and in some cases declined -- but remain elevated from pre-pandemic levels.

As of the publication of this report, the delta variant has caused infections and hospitalizations to rise in many parts of the country. Most of those becoming infected are unvaccinated. The rising number of cases is indicative of the failure to get enough people vaccinated to achieve herd immunity. According to the Centers for Disease Control and Prevention (CDC), as of August 10, 2021, 59% of the U.S. population has received at least one dose and only 50% have been fully vaccinated. Many adults have resisted getting vaccinated for various reasons and many children (under the age of 12) remain unable to get a vaccine. The recent spike in cases and uncertainty around the delta variant has revived debate and in some cases forced action regarding mask and vaccine mandates, as well as restrictions on activities including delays in returns to offices. What happens over the next few months could impact sales and growth of beverages consumed at home.

With a focus on growth opportunities and “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Beverage Market Outlook 2021: Retail Trends & Consumption Preferences is packed with actionable insights about consumer trends, behavior, and motivations. This report delivers predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage producers, packaging firms, and investors in making business decisions about the beverage market.


Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, U.S. Beverage Market Outlook 2021 is the go-to source for a complete understanding of the U.S. beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the beverage market.

U.S. Beverage Market Outlook 2021 examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level.

Report Methodology

The information contained in U.S. Beverage Market Outlook 2021 was developed from primary and secondary research sources.

Primary research includes interviews with food and beverage market experts and participation in and attendance at food and beverage industry events. Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of MRI-Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.

Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports.

This report contains dozens of numerical tables and charts, as well as numerous product photographs. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

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