U.S. Beverage Market Outlook 2019
Packaged beverage marketers and retailers are challenged in that most large categories are mature with limited overall organic growth, yet opportunities abound.
Among these opportunities are beverages that are evolving into product mashups that are hard to define and categorize, but nonetheless satisfy consumer desires. These new beverages take the most liked attributes of products in different categories to create new drinking experiences—fruit juice-infused sparkling waters, coffee sodas, nitro cold brew coffee, plant-based “clean” energy drinks, kombucha.
Convenience has also driven growth in the market, with product forms that cater to evolving consumer behavior and consumption patterns performing best. Single-serve coffee pods have been a godsend for people who don’t want or don’t have time to make a pot of coffee. And single-serve RTD beverages cater to the growing number of consumers who drink and snack on-the-go throughout a day. Many of these consumers aren’t sitting down for a lot of meals at home, particularly breakfast, which has hurt sales of traditional jugs and cartons of orange juice and milk.
These are just a few of the trends and opportunities examined in Packaged Facts’ U.S. Beverage Market Outlook, 2019. The report provides a single, fully up-to-date resource on the top 7 beverage categories, presenting comprehensive insights on where the market growth will be and why. The following beverage market categories are covered:
- Bottled & Enhanced Waters
- Carbonated Beverages
- Coffee & Ready-To-Drink Coffee
- Dairy Beverages & Non-Dairy Milk Alternatives
- Energy & Sports Drinks
- Tea & Ready-To-Drink Tea
This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, vending machines, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2013-2018 and 2018-2023, with channel and marketer shares figures for 2018.
The information in this report was obtained from both primary and secondary research. Primary research included proprietary consumer surveys, consultation with industry sources, and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels. In addition, our consumer analysis draws in part on national consumer survey data licensed by Simmons Market Research.
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