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Despite the general maturity of the top packaged beverage categories—with bottled water as a notable exception—beverage manufacturers and marketers can pinpoint various opportunities for future growth. U.S. Beverage Market Outlook 2018 provides a comprehensive analysis of the leading categories in retail packaged beverages, spanning all sections of the grocery store, and detailing how marketing tools, clean labels, environmental consciousness, packaging, and marketing tools can all lead to profitable innovation. Covered by this comprehensive new report are:
Bottled and Enhanced Waters
Energy & Sports Drinks
Coffee & Ready-To-Drink Coffee
Tea & Ready-To-Drink Tea
Dairy Beverages & Non-Dairy Milk Alternatives
Carbonated beverages will continue to lead the market in dollar volume through 2022, but sales will continue to sag as consumers opt for less sugary beverages and for beverage categories with healthier options. The migration away from soda will keep driving growth in bottled water, coffee, and tea—all of which will have a CAGR of at least 4% during the forecast period. Despite the occasional controversy, energy and sports drinks remain popular with Millennials as well as sub-segments such as gamers and athletes, and consumer trend-savvy innovation in this arena will also drive market opportunities growth.
Scope and Methodology
U.S. Beverage Market Outlook 2018 focuses on the market for selected beverage products sold to consumers in the United States through retail channels. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.
The research information in U.S. Beverage Market Outlook 2018 was obtained from background sources including syndicated sales-tracking data and relevant trade, business and government sources, as well as company promotional literature and annual reports. Consumer data are sourced primarily from the Simmons Research LLC national consumer surveys for 2007-2017.
Also Available: “U.S. Food Market Outlook 2018”
For information on the companion report U.S. Food Market Outlook 2018 visit: https://www.packagedfacts.com/Food-Outlook-11000243/.
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