Better-for-You Snacks: Market Trends and Opportunities

 
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Published Sep 8, 2021 | 198 Pages | Pub ID: LA16763538
Better-for-You Snacks: Market Trends and Opportunities

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In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases and desires for health and wellness. Packaged Facts has found that 31% of consumers report increasing their snacking activity because of the coronavirus. Consumers are also eating more healthy foods in general during the pandemic. Survey results also reveal that those who are changing their behavior in relation to snacking are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on “what’s next” and current consumer trends, Better-for-You Snacks: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Better-for-You Snacks: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and snacking, and how they feel about various diets and food lifestyles.

Scope

Better-for-You Snacks: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the better-for-you snack market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Better-for-you snacks feature good taste, indulgence, and convenience while being healthier than standard snacks by virtue of nutrition or portion sizes. This report covers the scope, size, and growth of the U.S. market for snacks with various better-for-you claims such as clean label, no sugar added, lower sugar, lower fat, low carb, high protein, plant-based, whole grain, natural, and heart healthy.

Historical and projected retail sales are provided for better-for-you snacks, segmented by product category (bakery snacks; candy, confections, and sweet frozen treats; nuts, nut butter, seeds, and fruit snacks; savory snacks; and other snacks). Additionally, Better-for-You Snacks: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Better-for-You Snacks: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they snack often.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

CHAPTER 1: EXECUTIVE SUMMARY
COVID-19 Effects on Snacking Activity
Key Consumer Trends
Packaging Trends
Scope
CHAPTER 2: COVID-19 EFFECTS ON CONSUMERS
HIGHLIGHTS
FIRST TIME USE OF CONVENIENT FOOD ORDERING METHODS IN 2020
Table 2-1 Coronavirus Food Purchase Habits: “Because of the coronavirus, I have for the first time used…”, 2020 (percent of consumers)
INCREASING USE OF CONVENIENT FOOD ORDERING METHODS CONTINUING THROUGH 2021
Table 2-2 Coronavirus Food Purchase Habits: “Because of the coronavirus, I am…”, 2020-2021 (percent of consumers)
Figure 2-1 Changes to Food Ordering Habits Because of the Pandemic, 2021 (percent of consumers)
CONSUMERS INCREASING NUMBER OF MEALS/SNACKS OR FREQUENCY OF EATING COMFORT FOODS OR SNACKS/TREATS MORE LIKELY TO SHOP FOR GROCERIES ONLINE
Table 2-3 Coronavirus Convenient Food Purchase Habits: “Have you had any of the following delivered in the last 12 months?”, 2021 (percent of consumers)
IN 2021, PANDEMIC-RELATED CHANGES TO EATING AND FOOD ORDERING BEHAVIOR ARE DECLINING
Eating Habits and Food Prep
Figure 2-2 Changes to Eating and Food Preparation Due to COVID-19, 2020-2021 (percent of consumers)
Snacking and Healthy Eating
Figure 2-3 Coronavirus Changes to Snacking and Healthy Eating Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
Table 2-4 Coronavirus Eating Habits: “Because of the coronavirus, I am eating more…”, 2021 (percent of consumers)
Grocery and Food Ordering
Figure 2-4 Coronavirus Changes to Food Ordering Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
CONCERNS ABOUT COVID-19 EXPOSURE AND FOOD SAFETY
Concerns About Food Safety and Waste Rose in the Wake of the Pandemic in 2020
Table 2-5 Coronavirus Concerns about Safety and Food Waste: “Because of the coronavirus, I am…”, 2020 (percent of consumers)
Concerns about Exposure Remain in 2021
Figure 2-5 Concerns about COVID-19 Exposure, 2021 (percent of consumers)
Considering the Pandemic a Health Threat Personally or to Family/Friends
Table 2-6 Coronavirus Health Concerns: “I am concerned about the…”, 2020-2021 (percent of consumers)
Consumers Who Are Increasing Snacking Activity Are More Likely to Be Concerned about the Pandemic’s Health Threat
Table 2-7 Coronavirus Health Concerns: “I am concerned about the…”, 2021 (percent of consumers)
CONSUMERS WHO REPORT INCREASING SNACKING ACTIVITY ARE EXPERIENCING MORE NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
Table 2-8 Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020-2021 (percent of consumers)
Table 2-9 Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2021 (percent of consumers)
EFFECTS ON WORK ARE CONTINUING IN 2021
Figure 2-6 Coronavirus Changes to Work Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
SHOPPING PATTERNS ARE SHIFTING, WITH MANY CONSUMERS CUTTING BACK ON SPENDING AND SHOPPING LESS INSIDE STORES
Figure 2-7 Coronavirus Changes to Shopping Patterns and Returning to a Pre-COVID Normal, 2021 (percent of consumers)
FOOD INSECURITY ATTRIBUTED TO COVID-19
Figure 2-8 Food Insecurity and Attribution to COVID-19, 2021 (percent of consumers)
EXCITEMENT FOR FOOD-RELATED ACTIVITIES WHEN THE PANDEMIC SUBSIDES
Figure 2-9 Excitement for Food-Related Activities when the Pandemic Subsides, 2021 (percent of consumers)
CHAPTER 3: OVERVIEW AND MARKET TRENDS
HIGHLIGHTS
GLUTEN, FOOD ALLERGIES, AND DIETARY RESTRICTIONS ARE A CONCERN TO MANY CONSUMERS
Figure 3-1 Allergen List Shows Ingredients and Their Derivatives in Snack Crisps
VEGETARIANS, VEGANS, AND FLEXITARIANS: PLANT-BASED EATING, SUSTAINABILITY, AND BEYOND
Figure 3-2 Magazine Covers Reflect the Issues of Importance to General Consumers
CLEAN LABEL TRENDS
FOOD GIFTING TRENDS
Purchasing for Others
Figure 3-3 Gourmet Assortments with Wine Also Include Chocolate and Other Snacks
Table 3-1 Chocolate Food Gifts Purchased for others in the Last 12 Months, 2010-2021 (percent of consumers)
Purchasing Food Gifts For Self
Table 3-2 Types of Food Gifts Purchased for Self in the Last 12 Months, 2020 and 2021 (percent of consumers)
Personal vs. Work-Related Food Gift Types
Table 3-3 Types of Food Gifts Received: Personal Gift vs. Business Gift in the Last 12 Months, 2020 and 2021 (percent of adults who received a food gift)
COMPANIES ARE INVESTING IN BLOCKCHAIN AND BIG DATA TO SATISFY CONSUMER DESIRES FOR TRANSPARENCY
CONSUMERS THINK SMALL AND MEDIUM BUSINESSES HAVE MORE CREDIBILITY
Figure 3-4 Clean Label Snack Brand Features Organic, Paleo, Non-GMO, and Vegan Labels and Emphasizes Absence of Undesirable Ingredients
THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
Impact on the Snack Market
DIETS AND EATING PATTERNS
Over One Third of Consumers Have Followed a Special Diet in the Last Year
Figure 3-5 Following of Diets in the Last Year, 2021 (percent of consumers)
Losing Weight Is the Most Common Reason to Follow a Diet
Figure 3-6 Reasons for Dieting in the Last Year, 2021 (percent of consumers)
Most Consumers Are Trying to Avoid or Limit Sugars in Their Diet
Figure 3-7 Actions Taken to Limit or Avoid Sugars, 2021 (percent of consumers)
Sugar Tends to Be Preferred to Low/No Calorie Sweeteners, However
Figure 3-8 Sweetener Preferences and Perceived Benefits of Low/No Calorie Sweeteners (percent of consumers)
Frequency of Snacking and Reasons for Snacking
Figure 3-9 Frequency of and Reasons for Snacking, 2021 (percent of consumers)
Most Consumers Snack in the Late Afternoon and Late Evening
Figure 3-10 Time Periods for Snacks and Meals, 2021 (percent of consumers)
Younger Consumers Are More Likely to Snack Throughout the Day
Figure 3-11 When Snacks and Meals Are Eaten by Age Bracket, 2021 (percent of consumers)
Definitions of Meals vs. Snacks
Figure 3-12 Definitions of Meals vs. Snacks, 2021 (percent of consumers)
DRIVERS OF FOOD PURCHASE DECISIONS
More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
Figure 3-13 Changes to the Importance of Drivers of Food Purchase Decisions over the Last 11 Years, 2010-2021 (percent of consumers)
Consumers Think Meat and Poultry Have the Greatest Negative Impact on the Environment, with Snack Foods Less Commonly Cited
Figure 3-14 Perceptions of the Negative Effects of Food and Beverages on the Environment, 2021 (percent of consumers)
About Half of Consumers Pay Close Attention to Food Labels When Shopping
Figure 3-15 Paying Attention to Food Labels When Shopping, 2021 (percent of consumers)
“Natural” Labels Are Most Impactful When Grocery Shopping
Figure 3-16 Influential Labels When Purchasing Food, 2021 (percent of consumers)
Helpfulness of Food Label Features
Figure 3-17 Perceptions of Food Labels Being Helpful or Confusing, 2021 (percent of consumers)
HEALTH BENEFITS IN FOODS
One-Fifth of Consumers Seek Health Benefits from Foods
Figure 3-18 Seeking Health Benefits from Foods, 2021 (percent of consumers)
Weight Loss/Management Is the #1 Health Benefit Sought from Food
Figure 3-19 Number One Health Benefits Sought from Foods and Ease of Finding, 2021 (percent of consumers)
Nutrients and Characteristics Consumed and Avoided by Consumers
Figure 3-20 Food Characteristics Consumed or Avoided, 2021 (percent of consumers)
Most Nutrients Are Sought from Foods Instead of Beverages or Supplements
Figure 3-21 Sources Used to Consume Nutrients, 2021 (percent of consumers)
Perception of Health Differences in Products
Figure 3-22 Perception of Health Differences in Food Characteristics, 2021 (percent of consumers)
CHAPTER 4: MARKET SIZE AND FORECAST
SCOPE
SALES BY PRODUCT CATEGORY
Table 4-1 Better-for-You Snack Retail Sales by Product Category, 2016-2020, 2025P (million dollars)
CHAPTER 5: MARKETING TRENDS AND OPPORTUNITIES
HIGHLIGHTS
INDULGENCE VS. HEALTH
UNREFINED SUGAR
Figure 5-1 Dark Chocolate with Unrefined Cane Sugar Has a Story to Tell About Its Premium and Simple Ingredients
Figure 5-2 Snack Bars Provide “Clean Energy” and Use Maple Syrup and Coconut Nectar for Sweetness
ALTERNATIVE SWEETENERS, SUGAR-FREE, AND LOWER SUGAR PRODUCTS
Figure 5-3 Yogurt Made with Zero Sugar Added Emphasizes Natural Ingredients
Figure 5-4 Brownie Bites Made with 50% Less Sugar
Figure 5-5 Zero Sugar Reformulated Popular Chocolate Candies
LOW-CARB/HIGH PROTEIN, KETO, AND PALEO DIETS
Figure 5-6 Keto Snack Brand Offers Donuts with Higher Protein and Lower Carbohydrate Content
Figure 5-7 Clean Label Chocolate with Paleo Label Is Simple and Contains the Same Amount of Fat and Carbs
Figure 5-8 Better-for-You Chips Emphasize “What’s in” and “What’s out” Regarding Ingredients
Figure 5-9 Clean Label Meat Snacks with Keto and Paleo Labels
PROBIOTICS AND PREBIOTICS FOR GUT HEALTH/IMMUNITY
Figure 5-10 Snack Mix with Added Probiotics for Gut Health Claims
Figure 5-11 Probiotic Cheese Snacks Have Lower Fat and Calories
Figure 5-12 Nutrition Bar with Added Prebiotics to Feed the “Good Bacteria in Your Gut”
NUTS, FRUIT, SEEDS, AND OTHER INGREDIENTS FOR INCREASED NUTRITION
Figure 5-13 Dark Chocolate Treats with Ingredients That Are “Good-for-You”
Figure 5-14 Baked Fruit Chips Are a Healthier Alternative to Potato Chips
Figure 5-15 How a Better-for-You Snack Brand Stacks Up Against the Competition
VEGAN/PLANT-BASED SNACKS APPEAL TO THOSE LOOKING TO EAT A PLANT-FORWARD DIET
Plant-Based Dairy Alternatives
Figure 5-16 Non-Dairy Ice Cream with Indulgent Flavors and Fewer Calories
Figure 5-17 Organic Popcorn Snack with Vegan Cheese Flavoring
Figure 5-18 Example of a Plant-Based Cheese Snack Free from the Big Eight Allergens
Figure 5-19 Cheese Snacks with Fruit and Nuts
Plant-Based Meat Alternatives
Figure 5-20 Blending Meat and Mushrooms to Make Healthier and More Sustainable Jerky Snacks
Figure 5-21 Plant-Based Jerky Snacks Targeting Millennials
Figure 5-22 Plant-Based Cracklins in Multiple Flavors
OPPORTUNITY: APPEALING TO FAMILIES WITH CHILDREN
Figure 5-23 Fruit and Vegetable Snacks for Toddlers
Figure 5-24 Veggie Puffs Use Children’s TV Character to Appeal to Kids
OPPORTUNITY: UPCYCLED INGREDIENTS
Figure 5-25 Snack Puffs Using Imperfect Produce to Reduce Food Waste
Figure 5-26 Upcycled Food Ingredient Could Be Used in Snacks to Support Digestive Health and Immunity
DIRECT-TO-CONSUMER (DTC) AND ONLINE MARKETING
New Companies and Products with Niche Appeal May Choose DTC Channels
Figure 5-27 New Chocolate Brand Available Exclusively via E-Commerce Emphasizes Full Traceability of Ingredients
Private Labels
Figure 5-28 Private Label Snacks Exclusive to DTC Retailer
Subscriptions Save Consumers Money and Boost Sales
Figure 5-29 Signing Up for Subscription Delivery of Snacks Saves Users Money
Subscription Boxes as a Gift for Yourself or Others
Figure 5-30 Subscription Box Ships Monthly to “Take You Everywhere” with International Snacks
Figure 5-31 Simple Ingredient Snacking in a Subscription Box
IN-STORE PURCHASING TRENDS
Retail Stores Rely More On Impulse Purchases of Snacks
Figure 5-32 Checkout Featuring Chips, Cheese Puffs, Pretzels, and Other Snacks to Spark Impulse Purchases
Holiday Promotions Are Key
Figure 5-33 Seasonal Marketing for Better-for-You Snacks
Private Label Snacks Are a Driver of Store Traffic and Retailer Loyalty
Figure 5-34 Private Label Snack Brands Available Online and In-Store
CHAPTER 6: CONSUMER DEMOGRAPHICS
HIGHLIGHTS
TRENDS BY GENDER
Table 6-1 Consumers Who Say They Snack Often by Gender, 2021 (percent of consumers)
Table 6-2 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Gender, 2021 (percent of consumers)
TRENDS BY AGE BRACKET
Table 6-3 Consumers Who Say They Snack Often by Age Bracket, 2021 (percent of consumers)
Table 6-4 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Age Bracket, 2021 (percent of consumers)
PATTERNS BASED ON HOUSEHOLD INCOME
Table 6-5 Consumers Who Say They Snack Often by Household Income Bracket, 2021 (percent of consumers)
Table 6-6 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Household Income Bracket, 2021 (percent of consumers)
REGIONAL DIFFERENCES
Table 6-7 Consumers Who Say They Snack Often by U.S. Region, 2021 (percent of consumers)
Table 6-8 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by U.S. Region, 2021 (percent of consumers)
URBAN, SUBURBAN, AND RURAL CONSUMERS
Table 6-9 Consumers Who Say They Snack Often by County Size, 2021 (percent of consumers)
Table 6-10 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Urban, Suburban, or Rural Living, 2021 (percent of consumers)
EDUCATIONAL ATTAINMENT
Table 6-11 Consumers Who Say They Snack Often by Educational Attainment, 2021 (percent of consumers)
Table 6-12 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Educational Attainment, 2021 (percent of consumers)
PRESENCE OF CHILDREN IN THE HOUSEHOLD
Table 6-13 Consumers Who Say They Snack Often by Presence of Children in the Household, 2021 (percent of consumers)
Table 6-14 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Presence of Children in HH, 2021 (percent of consumers)
RACE/ETHNICITY
Table 6-15 Consumers Who Say They Snack Often by Race/Ethnicity, 2021 (percent of consumers)
Table 6-16 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Race/Ethnicity, 2021 (percent of consumers)
PLANT-FORWARD CONSUMERS
Table 6-17 Consumers Who Say They Snack Often by Primary Diet/Eating Philosophy, 2021 (percent of consumers)
Table 6-18 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Primary Diet/Eating Philosophy, 2021 (percent of consumers)
FOOD DELIVERY AND PICKUP SERVICE USERS
Table 6-19 Consumers Who Say They Snack Often by Use of Online Grocery Delivery Services, 2021 (percent of consumers)
Table 6-20 Changes in Snack/Treat Consumption during the Coronavirus Pandemic by Use of Food Delivery and Pickup Services in the Last 12 Months, 2021 (percent of consumers)
CHAPTER 7: CONSUMER PSYCHOGRAPHICS
HIGHLIGHTS
SPECIAL EATING RESTRICTIONS OR PREFERENCES
Table 7-1 Extent to Which Consumers Report Following a Special Diet, 2021 (percent of consumers)
Table 7-2 Special Diets Followed by Consumers, 2021 (percent of consumers)
WILLINGNESS TO PAY MORE FOR FOOD DELIVERY OR PREMIUM FOOD CHARACTERISTICS
Table 7-3 Willingness to Pay More for Food Delivery or Premium Food Characteristics, 2021 (percent of consumers)
PERCEPTIONS ABOUT HEALTH AND NUTRITION
Concerns About Health Can Be Addressed by Functional Foods and Beverages
Table 7-4 Health Concerns Related to Functional Foods and Beverages, 2021 (percent of consumers)
Table 7-5 More Health Concerns Related to Functional Foods and Beverages, 2021 (percent of consumers)
More than Half of Consumers Consider Themselves to Be in Excellent or Very Good Health
Figure 7-1 Self-Reported Health Status, 2021 (percent of consumers)
Beliefs about Sources of Weight Gain
Figure 7-2 Beliefs about the Most Likely Sources of Weight Gain, 2021 (percent of consumers)
Definition of “Healthy Food”
Figure 7-3 The Definition of “Healthy Food” According to Consumers, 2021 (percent of consumers)
Elements of “Healthy Eating Patterns”
Figure 7-4 Elements Seen as Part of a “Healthy Eating Pattern”, 2021 (percent of consumers)
Most Consumers Are Confident in Their Ability to Choose Healthy Foods
Figure 7-5 Consumer Confidence in and Ease of Choosing Healthy Foods, 2021 (percent of consumers)
CHAPTER 8: PACKAGING TRENDS
HIGHLIGHTS
THE BALANCE BETWEEN EFFECTIVE, SUSTAINABLE, AND LOW-COST PACKAGING
Figure 8-1 Use of Wicker Basket and Decorative Packaging for Snack Gift Basket
TARGETING EXCESSIVE PACKAGING FOR REDUCTION AND ELIMINATION
PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
Figure 8-2 Void Fill Used As an Attractive and Elegant Enhancement to a Chocolate Food Gift
A SHIFT FROM EXPENSIVE SET-UP BOXES TO OTHER PAPER PACKAGING FOR SNACK SUBSCRIPTION BOXES
Figure 8-3 Types of Paper Packaging with High Quality Graphics
REUSABLE PACKAGING
Figure 8-4 Reusable Food Packaging and “Waste-Free Delivery”
OPPORTUNITIES FOR BIODEGRADABLE AND COMPOSTABLE PACKAGING
Figure 8-5 Compostable Wrappers Used for Chocolate Sold Online
PACKAGING AIDS IN PORTION CONTROL
Figure 8-6 Individually Packaged Snacks Limit Calories and Aid in Portion Control
POUCHES ARE FUNCTIONAL AND CONVENIENT PACKAGING FOR SNACKS
Figure 8-7 Stand-Up Pouches Used for Multi-Serving Snacks
SMALL, INDIVIDUAL SNACK PACKAGES VS. LARGE MULTI-SERVING SIZES
RETAIL-READY PACKAGING MAKES SNACKS STAND OUT AND PROMOTES STOCKING EFFICIENCY IN STORES
Figure 8-8 Retail-Ready Display Draws Attention to Snacks with Social Media Hashtag
CONSUMERS WHO ARE EATING SNACKS/TREATS, HEALTHY FOODS, OR COMFORT FOODS MORE DURING THE PANDEMIC SHOW GREATER CONCERN ABOUT PACKAGING WASTE AND SUSTAINABILITY
Recycling and Household Waste
Table 8-1 Consumer Opinions on Recycling and Household Waste, 2021 (percent of consumers who strongly agree)
Proper Disposal of Products
Table 8-2 Consumer Opinions on Taking Responsibility for Proper Disposal of Products, 2021 (percent of consumers who strongly agree)
Opinions on Packaging Materials
Table 8-3 Consumer Opinions on Packaging Materials, 2021 (percent of consumers who strongly agree)
Types of Packaging Consumers Look for
Table 8-4 “Do you especially look for any of the following in terms of “sustainability” or “eco-friendly” packaging?”, 2021 (percent of consumers)
FOOD GIFT BUYERS THINK ATTRACTIVE PACKAGING IS MORE IMPORTANT THAN ECO-FRIENDLY PACKAGING, BUT LOOKS ARE DECREASING IN IMPORTANCE
Table 8-5 Attributes Sought When Purchasing Specialty Food Gifts, 2010-2020 (percent of those buying any food gifts)
PACKAGING TYPES CONSIDERED ECO-FRIENDLY BY CONSUMERS
Table 8-6 Consumer Thoughts on Recycling and Recyclable Packaging (percent of consumers)

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