Better-for-You Snacks: Market Trends and Opportunities

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Published Sep 8, 2021 | 198 Pages | Pub ID: LA16763538
Better-for-You Snacks: Market Trends and Opportunities

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In 2020 and 2021, the coronavirus pandemic has had a significant effect on consumer food purchases and desires for health and wellness. Packaged Facts has found that 31% of consumers report increasing their snacking activity because of the coronavirus. Consumers are also eating more healthy foods in general during the pandemic. Survey results also reveal that those who are changing their behavior in relation to snacking are more likely to have experienced negative personal effects due to the COVID-19 pandemic.

With a focus on “what’s next” and current consumer trends, Better-for-You Snacks: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Better-for-You Snacks: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about what consumers think about foods and beverages and snacking, and how they feel about various diets and food lifestyles.


Better-for-You Snacks: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the better-for-you snack market. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Better-for-you snacks feature good taste, indulgence, and convenience while being healthier than standard snacks by virtue of nutrition or portion sizes. This report covers the scope, size, and growth of the U.S. market for snacks with various better-for-you claims such as clean label, no sugar added, lower sugar, lower fat, low carb, high protein, plant-based, whole grain, natural, and heart healthy.

Historical and projected retail sales are provided for better-for-you snacks, segmented by product category (bakery snacks; candy, confections, and sweet frozen treats; nuts, nut butter, seeds, and fruit snacks; savory snacks; and other snacks). Additionally, Better-for-You Snacks: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Better-for-You Snacks: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they snack often.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

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