Baked Goods: Culinary Trend Mapping Report
For the past several years, consumers have been soothing themselves with all manners of goodies from the bakery, ranging from freshly made pies and Parisian macarons to decadent cookies and oozing lava cakes—all while enjoying new twists on old favorites as well as a more varied selection of baked goods and flavors.
Despite recent economic difficulties, baked goods generally remain an affordable indulgence, and one consumers can access in many places that offer bakeries and baked goods. The recession hasn’t prevented sales of bakery goods from growing, as the market has been pushed by a variety of drivers: convenience, premium ingredients, global flavor twists, wellness and nostalgia/comfort.
In Baked Goods: Culinary Trend Mapping Report, Packaged Facts and the Center for Culinary Development use the CCD’s signature Trend Mapping technique to profile seven sweet and savory bakery trends that provide fresh ideas for manufacturers and restaurant operators to enliven stale offerings, spruce up the bread basket and add excitement to both the baking aisle and freezer case.
A newer, younger and hipper version of the traditional bakeshop, the micopatisserie offers a more select collection of baked goods made with artisan methods, gourmet or locally sourced ingredients, and a growing range of global flavors.
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The Culinary Trend Mapping Report is an indispensable tool for those whose job it is to stay abreast of what's hot—and what will be—in the food world.
The reports leverage the Center for Culinary Development’s (CCD) signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.
Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else.
Each Issue of the Culinary Trends Mapping Report
- Identifies the maturity level of foods and ingredients according to CCD’s unique, proprietary 5-stage trend mapping process.
- Concentrates on a theme that is affecting the food industry, and then looks at the emerging and established trends along the Trend Map that are shaping this theme.
- Delves into these trends and what they mean for you and the manufacturing, retailing, and foodservice industries.
- Gives strategic insight into how consumers are thinking of and reacting to new foods and ingredients.
- Provides business know-how regarding opportunities, challenges, and ways to implement current trends into foodservice, retail, and packaged goods operations.
- Presents a feature interview with a member chef from CCD’s exclusive 80+ member Chefs’ Council who offers expert analysis and unique perspective on a specific trend.
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
- Stage 1: The ingredient, dish and/or cooking technique appears at upscale dining establishments, ethnic and popular independent restaurants.
- Stage 2: The item is featured in specialty consumer-oriented food magazines such as Bon Appetit plus retail stores such as Sur La Table that target culinary professionals and serious home cooks.
- Stage 3: The item begins to appear in mainstream chain restaurants—Applebee's or Chili's—as well as retail stores such as Williams-Sonoma that target recreational cooks.
- Stage 4: Publications such as Family Circle and Better Homes and Gardens pick up the buzz.
- Stage 5: Finally, the trend makes its way to quick service restaurant menus and either starts to appear or gains increased mainstream presence on grocery store shelves.
Published every other month, the Culinary Trend Mapping Report is available for purchase as a single issue or a six-issue subscription.
- Executive Overview
- Why Baked Goods?
- - Kimberly Egan
- Executive Summary
- Trend Summary
- Stage 1 - The Micropatisserie
- - Alfajores
- Stage 2 - Popovers & Gougères
- Stage 3 - Specialty Frozen Desserts
- - Better Baking Mixes
- Stage 4 - Pretzel-mania
- Stage 5 - Gone Gluten-Free
- Chef Speak: CCD Chefs’ Council® Voices
- Greg Tompkins: Reacting to Baked Good Trends
- Strategic Implications
- Opportunities for Baked Goods
- Source List