Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition

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Published Jul 1, 2010 | 278 Pages | Pub ID: LA2604910
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Babycare supplies marketers must come up with new products and strategies on a regular basis -- to raise brands above the commodity herd. The fact that the pool of babies tends to hover near 4.0 million, year in, year out, further pressures competition. Yet this market is worth the scramble for share: Valued at $7.0 billion at retail, the market’s six categories (disposable diapers, wipes, bodycare preparations, feeding accessories, play & discovery toys, and pacifiers/teethers) hold rich potential for players with innovative wares and competitive savvy. This latest edition of a popular Packaged Facts report contains all the information that executives need to form aggressive gameplans for either entering the fray or enhancing their existing positions. Market drivers such as green or natural/organic products, and higher birth rates among ethnic minorities, are examined against the background of the troubled U.S. economy. Sales figures -- both historical and forecasted -- are covered, too, as are IRI brand share data, and Experian Simmons demographic data. Execs can also compare their battle profiles with those of California Baby, Hain-Celestial, Kimberly-Clark, Johnson & Johnson, Procter & Gamble, Seventh Generation, and others; each of these companies’ stances is discussed in detail. Throughout the report, Packaged Facts’ unique in-depth analysis is featured.

Read an excerpt from this report below.

Report Methodology

Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how babycare supplies are sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Stats on market revenues and growth trends derive from all available data on the babycare supplies marketplace, be they quantitative or qualitative; that is, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Brand share data are provided by Information Resources, Inc. (IRI), which taps directly into checkout scanners in the three main mass-market channels, which are supermarkets, chain drugstores, and mass merchandisers. IRI’s proprietary InfoScan Review is widely regarded as the “bible” for syndicated retail brand share. However, Wal-Mart and warehouse club data are excluded from the Review, per these retailers’ stipulations.

Analysis of consumers’ purchase and use of babycare supplies is based on quarterly surveys by Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of the leading compilers of demographic data in the United States.

The Bottom Line: What Your Company Really Gets...

With Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, you and your marketing team will gain a comprehensive overview of the ins and outs of the babycare supplies business. Most importantly, the report anchors babycare supplies in the broader HBC and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported with extensive hard data presented in well-organized tables and charts.

How Your Company Will Benefit from This Report...

If your company is already an established player in babycare supplies, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the prospective or new baby-household, then this report is a great intro to the babycare supplies business, and thus a launching pad for a successful venture.

The whole team -- brand managers, research and development pros, ad agencies and media departments, database managers and librarians, venture capitalists, new business specialists -- all are unified by the cutting-edge analysis in Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories.

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