MarketLooks: The U.S. Asian American Market: Key Market Segments

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Published Feb 14, 2002 | 27 Pages | Pub ID: ML1022

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Title: The U.S. Asian American Market
Published: February 2002

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This Marketlooks report provides concise information about population trends and key markets for Asian Indians, Chinese, Filipinos, Japanese, Koreans, and Vietnamese in the United States. Case studies of companies marketing to Chinese and Asian Indians are included.

  1. Overview
  2. Key Segments of the U. S. Asian American Market
  3. The Chinese Segment: Population Trends
  4. The Chinese Segment: Key Markets
  5. Marketing to the Chinese Segment: Case Study of Nescafé
  6. The South Asian Segment: Population Trends
  7. The South Asian Segment: Key Markets
  8. Marketing to the South Asian Segment: Case Study of MetLife
  9. The Filipino Segment: Population Trends
  10. The Filipino Segment: Key Markets
  11. The Japanese Segment: Population Trends
  12. The Japanese Segment: Key Markets
  13. The Korean Segment: Population Trends
  14. The Korean Segment: Key Markets
  15. The Vietnamese Segment: Population Trends
  16. The Vietnamese Segment: Key Markets

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