Antioxidants in Food & Beverages, Supplements, Cosmetics and Toiletries

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Published Jun 1, 2007 | 92 Pages | Pub ID: LA1377527

Antioxidants have been around forever, but the attention they are generating now make them seem as if they just burst onto the health and wellness scene. These substances occur naturally in a vast number of foods and botanicals, and they are also used in a soaring number of processed foods, beverages, cosmetics, and personal care products. Unlike studies performed on many substances that make health-related claims, the research into antioxidants’ ability to prevent disease and slow aging is almost overwhelmingly positive. However, while a growing number of consumers make the association between antioxidants and health, most don’t really understand the mechanism by which these compounds work, and consumers are frequently mistaken about which products actually contain them. Consumer education is definitely a must if this market is to continue to expand and live up to its early promise.

Products Covered
Antioxidants: Nature Meets Science for Anti-Aging Solutions looks at foods & beverages, supplements and cosmetics & toiletries marketed as containing antioxidants. It looks at the market size and trends for antioxidants in each of the product categories in addition to presenting a balanced discussion of the media buzz hyping or dismissing the role of antioxidants in the three product categories. Selected companies are profiled for further information on this emerging market.

Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of supermarkets, drug stores, mass merchandisers, convenience stores (c-stores), health/natural foods stores, specialty stores, and club stores. Interviews were conducted to obtain information on new product and packaging trends, marketing programs, and technological breakthroughs. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature, and corporate annual reports.

How You Will Benefit from this Report
If your company is interested in joining the antioxidant bandwagon, you will find Antioxidants: Nature Meets Science for Anti-Aging Solutions invaluable, as it provides a comprehensive package of information and insight about antioxidant-containing foods & beverages, supplements and toiletries & cosmetics not offered in any other single source. Contributing to that understanding will be a complete analysis of data from published and trade sources, and an examination of the consumer and nutrition trends that are affecting this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for foods & beverages, supplements and toiletries & cosmetics marketing antioxidant benefits.
  • Research and development professionals stay on top of competitor initiatives and explore demand for products with antioxidants.
  • Advertising agencies to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1: Executive Summary
  • The Products and the Ingredients
  • The Product
  • Types of Antioxidants
  • Antioxidant Levels in Foods and Ingredients
  • Market Trends, Issues and Factors Highlights
  • Antioxidants in Food
    • Market Size
    • Market Trends, Factors and Issues Highlights

  • Antioxidant Supplements
    • Market Size
    • Market Trends, Factors and Issues Highlights

  • Antioxidants in Cosmetics and Toiletries
    • Market Size
    • Market Trends, Factors and Issues Highlights

Chapter 2: The Products and the Ingredients

  • The Product
  • Definition and Function
  • Free Radicals Attack Cells, Leading to Oxidative Damage and Disease
  • Antioxidants Deactivate Free Radicals
  • Types of Antioxidants
    • Vitamins, Minerals and Vitamin-like Substances
    • Vitamins
    • Minerals
    • Vitamin-like Substances
    • Bioflavenoids
    • Carotenoids
    • Table 2-1 Examples of Antioxidant Vitamins and Minerals
    • Table 2-2 Examples of Functional Components
    • Synthetics

  • Sources of Antioxidants
  • Color Me Healthy
  • How Antioxidants Get in There
  • Antioxidant Levels in Foods and Ingredients
  • Table 2-3 Antioxidant Content of Selected Foods
  • ORAC Assay the Standard Measurement

Chapter 3: Market Trends, Issues and Factors

  • Participants Range from Small Ingredient Suppliers to International Conglomerates
  • An Aging Population Propels the Market
  • This Is Not Your Father’s 65
  • Health Critical to Youthful Outlook
  • Ageism Persists
  • Research Is Both Laudatory and Inconclusive
  • Consumer Awareness, Education and Commitment Are Critical
  • Awareness
  • Table 3-1 New Products Making Antioxidant Claims
  • Education
  • Conviction Is Central to Commitment
  • Consumers Want Products Linked to Specific Benefits
  • A Cautious Regulatory Environment
  • Health Claims
  • Table 3-2 Selected Qualified Health Claims Subject to Enforcement Discretion
  • Nutrient Content Claims
  • Structure/Function Claims
  • Challenges of Measuring Antioxidants Quantitatively and Qualitatively
  • Product and Marketing Trends
  • Commoditization, Branding and Unique Selling Propositions
  • Condition-Specific Formulations
  • Table 3-3 Condition-specific Dietary Supplements
  • Name Claims
  • Tropical Superfruits Among the Trendy Antioxidants
  • Table 3-4 Select Recent Superfruit Product Introductions
  • Companies Sponsor Research, Publicize Findings
  • ORAC Levels or Vegetable Equivalents Are Cited

Chapter 4: Antioxidants in Food

  • Antioxidants in Food: Market Size
  • Table 4-1 New Products Making Antioxidant Claims
  • Table 4-1[cont.] New Products Making Antioxidant Claims
  • Sales of $500 Million through Food/Drug/Mass
  • Chocolate, Fruit and Tea are Big in Antioxidant Claims
  • Antioxidants in Food: Market Trends, Factors and Issues
  • Antioxidant Levels in Fresh Produce Vary
  • Dietary Recommendations Invariably Endorse Fruits and Vegetables
  • Dietary Guidelines for Americans
  • Table 4-2 Updated USDA Dietary Recommendations at 2,000 Calories/Day: Fruits, Vegetables and Grains
  • American Cancer Society
  • American Heart Association
  • Alzheimer’s Association
  • Consumers Are Uncooperative
  • What Marketers Can Do

Chapter 5: Antioxidant Supplements

  • Antioxidant Supplements: Market Size
  • Antioxidant Supplements: Market Trends, Factors and Issues
  • Benefits of Supplementation
  • Supplementation vs. Malnutrition Highlights
  • Antioxidants vs. Cardiovascular Disease Highlights
  • Antioxidants vs. Cancer Highlights
  • Antioxidants vs. Alzheimer’s Disease Highlights
  • Antioxidants vs. Age-Released Eye Disease Highlights
  • Drawbacks of Supplementation
  • The Vitamin E Kerfuffle
  • JAMA Meta-analysis
  • What Marketers Can Do

Chapter 6: Antioxidants in Cosmetics and Toiletries

  • Antioxidants in Cosmetics and Toiletries: Market Size
  • Antioxidants in Cosmetics and Toiletries: Market Trends, Factors and Issues
  • Cosmeceutical Topics Affect Antioxidant HBC Products
  • What Marketers Can Do
  • Innovative Ingredients
  • Scientific Positioning

Chapter 7: Snapshots of Selected Participants Foods

  • POM Wonderful Sales Swell to $80 Million
  • The Hershey Company
  • Cornell Study Gives Hershey the Impetus
  • Yale Study Also Gives Impetus
  • Lipton
  • Only 34% Believe Black Tea a Good Source of Antioxidants
  • Supplements and Suppliers
    • Zila Nutraceuticals
    • Larry King Speaks for Ester-E
    • LycoRed
    • Lyc-O-Mato Protects Skin from Sun Damage
    • Kemin
    • 300+ Studies Document Benefits of Lutein

  • Cosmetics and Toiletries
    • Estée Lauder
    • L’Oréal
    • Elizabeth Arden

Appendix A: Selected Antioxidant Marketers