Antioxidant Products in the U.S.: Foods, Beverages, Supplements and Personal Care

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Published Apr 1, 2012 | 256 Pages | Pub ID: LA3811532

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Antioxidants are found in a diversity of consumer packaged goods—from fruit juices to deodorant—but reflect a metatrend whereby the link between dietary supplements and actual diets is becoming ever stronger.   American consumers not only approach foods and beverages from a nutritional supplementation perspective, but also have come to regard health and beauty products as extensions of the foods they eat and the nutritional supplements they take.  What has emerged is a continuum of nutrient-positioned products extending from whole foods into fortified/functional foods and through to nutritional supplements and personal care products. 

For this reason, Packaged Facts’ Antioxidants Products in the U.S.: Foods, Beverages, Supplements, and Personal Care sees tremendous growth potential for antioxidant product marketers over the next ten years.  Several drivers are fueling this market, including consumers living longer than ever before, the uncertain state of the healthcare system and of environmental protection, and increased demands for vitality in a highly competitive job market.  Moreover, marketers and media of all stripes continue to educate consumers about the anti-aging and immunity-boosting qualities of antioxidants—making antioxidants a household word and helping to counteract barriers raised by the complexity of the antioxidant health message, the lack of standards, and somewhat stringent FDA guidance on nutrient content claims for antioxidant foods and beverages.

Report Methodology

This Packaged Facts report examines the U.S. marketplace for antioxidant consumer packaged products.  While boundaries in this market are difficult to draw, this report focuses on high-antioxidant or antioxidant-featuring food, beverage, supplement, and personal care products (including cosmetics).  Antioxidants Products in the U.S is based on information gathered from primary, secondary, and syndicated sources.  Primary research involved on-site study of how antioxidant products are sold through retail stores and marketed across various platforms, consultation with industry sources, and a Packaged Facts online consumer survey conducted in February-March 2012.  Secondary research involved the evaluation and comparison of data and information found in financial, trade, government, and other sources, as well as company media.  Syndicated retail sales-tracking data from SymphonyIRI and national consumer survey data from Experian Simmons are factored in to provide topline market sales estimates and projections.

The Bottom Line:  What Your Company Really Gets ...

Antioxidants Products in the U.S.: Foods, Beverages, Supplements, and Personal Care paints the big picture of the antioxidant products market for manufacturers, marketers, retailers, and industry analysts.  Most importantly, the report anchors antioxidant product potential in broader consumer packaged goods market and societal contexts, as well as in the rapidly transforming bricks-and-mortar and Internet retail scene.  This perspective is supported by data presented in clearly organized tables and charts.

If your company is an established player in the antioxidant products market, this report will help keep your perspective up-to-date and make your product and marketing plans progressive.  If your company is newly targeting the consumer of antioxidant products, this report helps provide a launching pad for successful ventures.


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        •   Current and Projected U.S. Retail Sales of Food, Beverage, Supplement and Personal Care Products With Significant Antioxidant Content: 2010-2011 vs. 2016 (in millions of dollars)
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        •   New Product Introductions with Antioxidant Claims by Product Category: 2007-2011
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        •   U.S. Retail Sales of Foods with Significant Antioxidant Content: 2010 vs. 2011 (in millions of dollars)
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        •   U.S. Retail Sales of Beverages with Antioxidant Claims or Significant Antioxidant Content: 2010 vs. 2011 (in millions of dollars)

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        •   New Product Reports by High Nutrient Content Claims: Non-Alcoholic Beverages, 2010 vs. 2011
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        •   U.S. Retail Sales of Supplements with Antioxidant Claims: 2010 vs. 2011 (in millions of dollars)

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        •   Share of Supplement New Product Introduction Stock-Keeping Units with Antioxidant Claims: By Product Format: 2007-2008 vs. 2010-2011
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        •   Usage Rates for Supplements Overall vs. Antioxidant Supplements, 2008-2011 (index of U.S. adults)
        •   Top Psychographic Indicators for Use of Antioxidant Supplements, 2011 (index of U.S. adults)
        •   Top Demographic Indicators for Use of Antioxidant Supplements, 2011 (index of U.S. adults)

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        •   U.S. Retail Sales of Personal Care and Cosmetics Products with Antioxidant Claims: 2010 vs. 2011 (in millions of dollars)
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        •   Share of Personal Care and Cosmetic New Product Introduction Stock-Keeping Units with Antioxidant Claims: By Product Segment: 2007-2008 vs. 2010-2011
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        •   Overview of Skincare Product Use by Gender, Type, and Brand, 2011 (percent)
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        •   Some Examples of Antioxidant Vitamins and Minerals: Their Actions and Sources
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        •   Examples of Functional Components: Their Sources and Potential Benefits
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        •   Antioxidant Content of Selected Food Sources and Their ORAC Mean Value
        •   Antioxidant Content of Selected Wines and Their ORAC Mean Value
        •   Antioxidant Content of Selected Grains and Their ORAC Mean Value
        •   Antioxidant Content of Selected Spices and Their ORAC Mean Value
        •   Antioxidant Content of Selected Berries, Drupes, and Baccate Fruits and Their ORAC Mean Value
        •   Antioxidant Content of Selected Chocolate Products and Their ORAC Mean Value
        •   Antioxidant Content of Selected Legumes and Their ORAC Mean Value
        •   Antioxidant Content of Selected Nuts and Their ORAC Mean Value
        •   Antioxidant Content of Tea Preparations and Their ORAC Mean Value
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      •   Current and Projected U.S. Retail Sales of Food, Beverage, Supplement and Personal Care Products With Significant Antioxidant Content: 2010-2011 vs. 2016 (in millions of dollars)

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      •   New Product Introductions with Antioxidant Claims by Product Category: 2007-2011

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        •   Most Visited Health Information Sites in June 2011, According to Alexa.com
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        •   Selected Acquisitions Relevant to the U.S. Antioxidants Market 2005-2011

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      •   U.S. Retail Sales of Foods with Significant Antioxidant Content: 2010 vs. 2011 (in millions of dollars)

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      •   Antioxidant Content of Common Supermarket Foods According to Their ORAC Mean Value

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      •   New Product Reports by High Nutrient Content Claims: Foods, 2010 vs. 2011
      •   New Products Making Antioxidant Claims 2007 - July 2011

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      •   200 Marketers of Antioxidant-Rich Foods and Their Representative Brands

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        •   Antioxidant Content of Breakfast Cereals
        •   Health Conscious Psychographics of Consumers Using Cereal Brands with Antioxidants, 2011 (index)
        •   Consumer Use of Cereal Brands with Antioxidants, by Age Bracket, 2011 (index)
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      •   U.S. Retail Sales of Beverages with Antioxidant Claims or Significant Antioxidant Content: 2010 vs. 2011 (in millions of dollars)

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      •   Antioxidant Content of Raw, Fresh Fruit Juices According to ORAC Value
      •   Antioxidant Content of Other Plant-Sourced Beverages According to ORAC Value

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      •   New Product Reports by High Nutrient Content Claims: Non-Alcoholic Beverages, 2010 vs. 2011
      •   Share of Beverage New Product Introduction Stock-Keeping Units with Antioxidant Claims: By Product Segment, 2007-2008 vs. 2010-2011

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      •   100 Leading Marketers of Antioxidant-Rich Beverages and Their Representative Brands/Products
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      •   Beverage Segment Patterns Among Users of Antioxidant Supplements, 2011 (number, percent, and index)
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      •   Top Food and Health Psychographics of Consumers Who Drink POM Juice, 2011 (index)
      •   Consumers Use of Antioxidant-Rich POM Juice, by Age Bracket, 2011 (index)
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      •   U.S. Retail Sales of Supplements with Antioxidant Claims: 2010 vs. 2011 (in millions of dollars)

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      •   Share of Supplement New Product Introduction Stock-Keeping Units with Antioxidant Claims: By Product Format: 2007-2008 vs. 2010-2011

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      •   125 Marketers of Antioxidant-Rich Nutritional Supplements and Their Representative Brand/Product

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      •   Usage Rates for Supplements Overall vs. Antioxidant Supplements, 2008-2011 (index of U.S. adults)
      •   Top Psychographic Indicators for Use of Antioxidant Supplements, 2011 (index of U.S. adults)
      •   Top Demographic Indicators for Use of Antioxidant Supplements, 2011 (index of U.S. adults)
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      •   U.S. Retail Sales of Personal Care and Cosmetics Products with Antioxidant Claims: 2010 vs. 2011 (in millions of dollars)
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      •   Share of Personal Care and Cosmetic New Product Introduction Stock-Keeping Units with Antioxidant Claims: By Product Segment: 2007-2008 vs. 2010-2011

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      •   125 Leading Marketers of Antioxidant-Rich Personal Care and Cosmetic Products and Their Representative Brand/Product

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      •   Overview of Skincare Product Use by Gender, Type, and Brand, 2011 (percent)

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      •   Top Brands Used by Women Selecting Anti-Aging Moisturizers/Creams/Lotions, 2011 (by index and percent of and number of female consumers)
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      •   Top Brands Used by Women Selecting Anti-Aging Facial Cleansers/Medical Products/Toners, 2011 (by index and percent of and number of female consumers)
      •   Olay versus Overall Use of Anti-Aging Facial Cleansers/Medical Products/Toners, 2011 (by index and percent of and number of female consumers)

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      •   Top Brands Used by Women Selecting Anti-Aging Lip Care Products, 2011 (by index and percent of and number of female consumers)
      •   Chapstick versus Overall Use of Anti-Aging Lip Care Products, 2011 (by index and percent of and number of female consumers)

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      •   Percentage of U.S. Consumers Using Moisturizers by Type, 2008-2011 (percent)
      •   Percentage of U.S. Consumers Using Facial Cleansers and Most Frequent Reasons for Use: 2008-2011 (percent)

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      •   Demographic Indexes for Regular vs. Anti-Aging Skincare Products: By Type, 2011 (U.S. consumers)
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