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Thanks to improving attendance and in-park spending, U.S. amusement park foodservice sales have surpassed prerecession levels, and Packaged Facts’ Amusement Park Foodservice Trends in the U.S. forecasts continued growth through 2014. Make no mistake: food and beverage sales at amusement parks are big business, whether the parks are large or small; national, regional or local; sedate or thrilling; driven by teens, families, or a combination of both. Entertainment district growth, national restaurant brand opportunities, the need for healthier fare, and evolving promotional activity are each helping to shape tomorrow’s amusement park foodservice strategies.
The key to growing amusement park foodservice revenue comes down to matching an amusement park’s unique attributes to guests’ foodservice habits and preferences. This report thoroughly analyzes guest demographics, park visitation behavior, and attendance trends industry participants need to make this connection—and to frame foodservice within the context of the amusement park industry. The report provides the following:
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