Amazon Strategies: Financial and Payment Services, 2nd Edition

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Published Oct 21, 2019 | 102 Pages | Pub ID: LA16058990
Amazon Strategies: Financial and Payment Services, 2nd Edition

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Financial services and products not only play a key role in Amazon’s loyalty proposition but also present the company with numerous additional growth opportunities. Originally featured as part of the multifaceted report Amazon Strategies and the Amazon Shopper, 2nd Edition by Packaged Facts, this spin-off report focuses on Amazon financial services and payments consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon’s competitive positioning over time.

Amazon Strategies: Financial and Payment Services, 2nd Edition also assesses future opportunities and ramifications related to its current financial services and payments products as well as those in development. Much attention is paid to the Amazon loyalty and value proposition, its relationship to these financial services and payments products, and their mutual relationship to Amazon Prime. Content coverage includes:
  • The Amazon financial services products and services ecosystem
  • Amazon cardholder loyalty in action
  • Potential growth strategies and rationales, such as branch banking, installment payments, and debit
  • Emerging growth strategies and rationales, such as Alexa-based applications
  • Growth strategies and rationales for other products and services, such as Amazon Pay and Amazon Business
  • How Amazon’s payment options to broaden the target audience
  • Online payment method preferences among Amazon users and users of major competitors
  • Amazon credit card usage and purchase value trends

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